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THE NEW VENTURE
By: Wayne Brown
Every good business person knows that business has a time and a season which contributes greatly to providing an environment in which the business can grow and expand exponentially. Those who achieve great success recognize this environment and quickly take steps to capitalize on it with new products and services which stir the consumers to action with their purchasing power.
Such is the situation for me at the present as I recognize an idea that’s time has come in the marketplace of America. The signs are all around me coming from every angle speaking to me through business channels such as organics, environmental concerns, and health and welfare issues. America is ripe for this idea because it is so transfixed on these concepts as of late. It is high time that I moved on this idea and exercised my capitalist beliefs to make a huge profit.
I am going to start a new business from the ground up. The business will began as most businesses do with a start up market and a viable product. Once I gain a foothold, I will work to expand the business. If my hunch is correct, the demand for the product will drive the business to a national presence in a very short time. Along with that expansion will develop public offerings of stock and an influx of investors. Once we go public, we will initiate the development of a franchising company to grow the business even more in the smaller communities of America.
By now you are probably developing a strong curiosity as to what type of product this might be considering the weakness of the business market in today’s limping economy. Could there be a product strong enough to enter such a market, flourish, and attain great success? Surely, one would be mistaken to think you, you might imagine. But fear not! Much thought has gone into this product offering and success is surely there. As with any new product, we must get to market with it while the idea is fresh and we are ahead of the competition in developing the idea.
When you hear what the product actually is, I promise you that you will be kicking and pinching yourself and asking, “Why did I not think of that?” Lucky for me, many people will be repeating that question over and over as they witness my phenomenal success with this new product offering. For those who might be skeptical or weak of knees, I simply say, “hide and watch!”
The product I will be going to market with is going to sell like hot cakes in large metropolitan markets where it will see its greatest demand. These are markets which have long begged for such an innovative product capable of bringing environmental and health improvements right to their doorsteps. As time goes on and the popularity of the product expands, the smaller markets will begin to clamor for it much like small towns begged for a Wal-Mart. This product has the potential to destroy other products which people have depended on for years and found little satisfaction. This product could possibly put those companies out of business in the marketplace.
The product I will be going to market with is canned fresh air. That’s correct, canned fresh air. Each ten ounce container will contain three full breaths of fresh air. These will be sold in easy carry-six packs and also offered in vending machines for individual can sales. We will also offer the large three liter bottles which offer up to a full one-dozen breathes of fresh air in each bottle. All the containers will be recyclable and environmentally friendly.
“Fresh air” you might ask. Where the hell will you get it? Well, I figured that out too. That’s the genius of my plan. You see, the reason I figure that no one has done this before is because they did not have a source for the fresh air. Well, I have solved that. I plan to put my packaging facilities in the high Canadian Rockies where there is still plenty of fresh air. Then, we’ll simply pump the stuff in from the outside into the containers as they run down the processing lines, seal them, and package them up for delivery to the point of sale. How easy can it get. Well, it can be pretty easy when you are a genius!
Just think of it. There you are trudging down the street in downtown Los Angeles hoping to meet up with a movie star or something and badly in need of a breath of fresh air. The smog and pollution is corroding your lungs with each breath. You step into a friendly 7-11 store on the corner and pickup a six pack of “Fresh Air”. Pop that top and suck that sweet fresh air right into your lungs and feel the revival that will be taking place right there on the street corner. You’ll be immediately refreshed and ready to get back out there and look for those movie stars once again.
Of course, as with any good product, it certainly does not end there. That is only the beginning in fact. As the business grows, we will begin to add ‘aroma air’ to the line. For example, someone in New York City just longing for the great outdoors might want to reach into the cooler and pull out a container of Fresh Air that is “barnyard aroma”. That’s right…pop that top and inhale all the odor of the barnyard while standing smack-dab in the middle of Wall Street. This will be exhilarating, to say the least and the perfect gift for those who want to broaden the life experiences of their friends and family without taking a long exhausting trip. The aromas or odors of course are endless and only limited by our chemist’s ability to incorporate the odor properly into our container of Fresh Air.
From the smell side we can then move to the visual aspect of the product and possibly add color to the air. I am not talking about a red or blue but all the colors of the rainbow spectrum. Now we are having fun with it. You pop open a container of Fresh Air, take in a refreshing gulp of that clean gaseous compound, sniff the particular aroma and then exhale a rainbow of colors into the surrounding atmosphere. Think of the fun people will have at parties just filling the room with all that color while refreshing themselves with some cool Fresh Air.
I hope that I am starting to get your attention and you area realizing the significance and impact that a product like this can have in the marketplace. If indeed you are, you may well be a candidate for one our planned franchised kiosks which will be rolling around in malls throughout the nation. These beautiful wooden carts with a natural finish will carry a full display of our Fresh Air products complete with onboard devices for keeping the products cool and fresh. You will be a hit with those weary mall shoppers just looking for a bit of ‘pick-me-up’ as they stroll about the various shops in the mall. A quick hit on a canister of Fresh Air will be all they need to get pumped and ready for more shopping. They get invigorated while you get rich selling fresh air from the high Canadian Rockies. It is truly a win-win situation all the way around!
Suffice to say that our ultimate dream with this product will be to take it international. New worlds will open when we look at product opportunities from a global standpoint. The opportunities to tailor local aromas and color favorites will be out of sight. The opportunity in China and Japan alone for such a product is staggering in terms of the potential sales numbers. Of course, we must remain prudent and take baby-steps initially until we are ready as a company to tackle such a quest. The time will come soon enough with a great product like Fresh Air.
As you can tell, I am more than excited about this new product venture and I could talk on for days about the inspiration behind it along with all the wonderful things that it can do. But I will try to contain myself and not hold forth too long. I think you can easily see that this product will indeed take America by storm and that demand will grow so fast that we can expect supply issues right out of the blocks. In setting up our processing, we will try to project that demand as accurately as possible and get rolling with excess capacity from the start up. We want everyone in America breathing Fresh Air as soon as possible. Look for it at your favorite grocery, supermarket, or drugstore in the coming months. Until then remember our slogan and “breathe fresh”.
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