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Tips Too Build A Successful Online Platform

Updated on December 20, 2015
Sundaymoments profile image

Mr. Matthew Q. Dawson is a native Texan. He spent his childhood and young adulthood residing in Austin, Texas.

As a Self-Publishing Coach, I have seen many great Authors expect success within their first manuscript as I have said in my previous hubs the likelihood of this happening is almost impossible.

Being that I have worked with other Self-Publishers that would even threaten lawsuits for not obtaining the success that they had expected. I wanted to take the time to write this hub to better assist Self-Publishing authors to understand the process they will partake while working within this industry.

I think it is important for me to say that if an author sets their expectations too high they will get their feelings hurt. Success as an Author is a time-consuming project and sometimes sadly there are those that never find it.

For your published book to be successful the first thing that you must always be willing to do is dedicate yourself to patience.

The easy part of publishing your book is the writing and publishing. While you are writing your manuscript you will find yourself with a great drive and ambition.

Often times the writer will find themselves dreaming of all the great success they will find once a there book has been published.

Sadly, most of the time the published work will not see any success for at least a year or maybe even longer after the work is published.

Build Your Author Platform Online

Below are the 10 principals and keys that if the Self-Publishing Author will focus on as well as utilize them the chances of finding success as a self-publishing author will be greater:

Tip #1

Building several author profiles throughout the web will assure that you are as visible as possible. An Author's profile should be as much personal as it should be professional so the reader feels that they know the writer of the book.

Tip # 2

When choosing your profile picture makes it personal. Always remember by revealing your personal character within the picture your adding personality to your published work and online visibility.

Tip # 3

Advertising is a must, however, being pushy is a major deterrent. Be willing to sell your work by giving free samples of your book. Many times one free book given is several sold books later!

Tip # 4

Be personable in all engagements; remember you are your own best seller; what the reader sees in the Author is what they know they will be reading. First impressions are always the last impression!

Tip # 5

Network!!! Use all of the online resources available; remember you will have to spend a little money to make a lot of money.

Tip # 6

Always be willing to give your books away; give at least 10 signed copies of your books away at each engagement. Remember for every book you have given away you will have sold several books in the future just for giving that one free product away.

Tip # 7

As Authors we struggle in trying to get noticed; please take it from an Author that understands rejection it is best that you implement a mindset of determination and an attitude of staying professionally positive in all that you do as an Author. Always realize that rejection is part of our business and when we do receive the rejection it is not a personal attack on us; rather it is a tool that we can use to better our ability to produce higher quality content in the future

Tip # 8

Never expect success, always strive for the best in everything that you write about! Success is a unique thing; if you strive too hard for it, you then will ruin your opportunity of being successful by driving reader’s, publishers, and marketers away. However if you allow success to fall naturally (By promoting your book) you will find yourself in the great league with some of the greatest Authors ever (Be willing to wait some time for this to happen)!

Tip # 9

Often times as Authors; we find ourselves overwhelmed caused by trying to meet so many deadlines; It is more beneficial for the Author to stop and take a time to refresh their mind then to keep writing and finding themselves struggling; feeling pressured; therefore having worked that appears to be pressured.

Tip # 10

Though we want success within our first published book we must be willing to accept failures only to make us a better writer for the next manuscript. Keep the attitude to expect failures and hope for the best. By having this mindset, you as the author will not have set yourself up for failure because of you (The Author) setting your expectations too high.

Novel Revision: Craft a Story Readers Can't Put Down | Writer's Digest

When following these steps, you will find yourself having more of an enjoyable experience and finding greater success just for being willing to wait, breath, and lowering your own high expatiations.

As a writer, you will find many challenges and setbacks. Let me be the first to say take each setback and challenges that you may encounter as a learning lesson.

By learning from our mistakes as an author, we will find ourselves with much more success sooner than we realize.

I wish you the best throughout your writing endeavors.


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  • Ian Dabasori Hetr profile image

    Ian D Hetri 5 years ago from Papua New Guinea

    Brilliant tips. I am just stepping into this stream and find this hub useful. Wrote a first Ebook about HubPages and was a success in my country and, yes, netwrok as you mention is a key component in this area. One has to be an authority in a certain area to atleast convince others.

    Brilliant tips. Thanks for sharing.

  • Jackie Lynnley profile image

    Jackie Lynnley 5 years ago from The Beautiful South

    I just published a poetry book which most of my followers were aware I have been working on. To let everyone know I have it published I am announcing it in a hub and telling how I published, free, being available through Amazon online + some. This seemed to me naturally a good way to get around Hp new policy and to honestly help those who would like to do this, because after all most of us realize we won't be great authors but part of the fun is sharing it all. Would you consider this being pushy?

  • BlossomSB profile image

    Bronwen Scott-Branagan 5 years ago from Victoria, Australia

    Thank you, those tips are useful. It is a delight to be able to write, not so difficult to self-publish, but it's another thing altogether to learn to market our work, some of us are just not made that way.

  • profile image

    Sarra Garrett 5 years ago

    Great tips for us aspiring writers. Voted up and useful.

  • thelyricwriter profile image

    Richard Ricky Hale 5 years ago from West Virginia

    Up and useful. SM, this is great advice for anyone geting out there. Solid tips that are beneficial and worth remembering. Nice work.