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The Advantages of Short Articles

Updated on February 16, 2015

The Informal Approach

This short hub will provide some insight into effective article writing. This hub doesn't try to use formal or professional language. The point is to try to make people see the benefits of writing short articles. Quality over quantity is definitely true and it will help writers publish more successful articles.

Why Short?

A general fact is that people enjoy reading shorter articles as opposed to long ones. It’s an easy way to get the information you need in a quick manner. The truth is that people don’t have the time to read lengthy articles and prefer to spend their time otherwise. In the age of computers and mobile devices, lots of information spreads very quickly. The articles that get the most attention are short, interesting and offer the information people want. When you are writing for a large and unfamiliar public, you need to produce good quality articles that are quick to read. The more people read them, the better the chances of success. Unless you are writing highly detailed articles on a certain topic for a specific purpose, avoid complex language and style.

What does "short" mean?

Short can mean anything from 400 to 1500 words. It's all relative really. There is no exact rule about length. If it's a blog post, 400 words might work. If it's website content, 1500 words might be considered short. It's important to have enough good stuff in your article and keep out the stuff you don't need.

Writing Relevant Articles

Being on trend

Whether it’s through SEO research, trend research or going with your gut, the writer must always try to write about something relevant. Of course writing about what you know or like is great, but it’s equally important to write about topics people are interested in. Being on “trend” is important if you want to make money from your writing. If you are writing about something that is popular at that moment, there is a higher chance the article will be read and shared by the readers. Think of profitable article writing in terms of supply and demand. When a topic is highly demanded, it's the right time to supply.

Being informed

Be informed and do the necessary research before you start writing. "Writing what you know" is a term that is thrown around by writers but it's best to go above and beyond what you know. An article will appear more polished and professional if it has concrete facts. If you are writing personal blog style posts, then combine personal tone with a professional tone. You want to come off as someone who is relatable but also reliable.

Remember the Target Audience

If you are writing articles for a website, blog or other online source, take into account the target audience before you begin writing. If you are marketing to a general readership, use simple and concise language. If you are appealing to a specific group, use the common jargon in that domain. Most importantly, remember to use language that everybody understands. Remember that you are providing information, not writing a poem.

LONGER IS NOT ALWAYS BETTER! SHORT AND TO THE POINT!

Visual Content

Where it's relevant and useful, don't forget to include visuals and multimedia. It can be a photo, video, audio snippet etc, but it can make a big difference to the appeal of an article. Some content requires a photo to make it great. For example, imagine writing a blog post about a lipstick brand without any photos. A reader will not easily be persuaded into buying a lipstick without a visual representation.

See the puppy, buy the puppy

If you're writing about a puppy, I'll be more likely to buy one if you show me a cute photo.
If you're writing about a puppy, I'll be more likely to buy one if you show me a cute photo. | Source

Advantages of Shorter Articles

The writer has the ability to present the article in a clean, concise manner.

The layout can be simple and accessible to readers of all levels, backgrounds and so on.

Shorter articles provide the necessary and relevant information in a quick and easy to read format.

The reader is no longer required to skim through a long piece just to find what he or she is looking for.

Satisfied readers are more likely to share shorter articles.

Articles can be witty, inspiring and informative without the unnecessary flowery language.

Short articles are easy to edit and adapt as required.

Disadvantages of Longer Articles

Readers skim and scan your article rather than read the entire piece.

Interesting, witty or relevant points might not be read.

The writer risks boring the reader, not getting the message through to the reader and confusing the reader with complex and detailed ideas.

Readers are strapped for time and might not even bother reading the article in the first place.

Readers skim and scan your article rather than read the entire piece.

Interesting, witty or relevant points might be overlooked.

The writer risks boring the reader, not getting the message through to the reader and confusing the reader with complex and detailed ideas.

Readers are strapped for time and might not even bother reading the article in the first place.

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