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Why We Blog

Updated on June 20, 2012

The blog is not dead

The term blog was coined in the 1990’s as a play on words. Originally termed the weblog, it was broken down to we blog and then finally blog. In little time, after humble beginnings as an online type of journal, the blog has become a creative outlet for many people. The advancement of tools, applications, add-ons, etc. made the blog process simple and available to those with little or no technological know-how. Simply write in a box, add a link and a picture or two, hit publish and your words are live for all the world to see. Blogs and bloggers sprang up overnight all over the internet. And with good reason.

Blogging for fame, friends and family

Blogs give anyone the opportunity to become instant authors. We can share just about anything on them. Poetry, essays, family updates, opinions, news stories, pictures, videos, the list goes on. Family blogs are a good way to stay in touch with relatives both near and far. A weekly, monthly or even just an annual newsletter-style blog helps families stay connected and informed. Births, graduations, holidays, etc. can be shared in a matter of minutes. There are many excellent and free blog sites on the web so there’s no financial cost to consider. Each family member can choose to include links to their profiles on social networking sites such as Facebook, Twitter and MySpace so updates can be followed there as well.

Blogs are ways to self-promote

Businesses are beginning to see the blog as the excellent, often free, marketing tool it can be. It is my opinion that anyone with a business, whether big or small, should include a blog on their company website. A blog makes your business appear more personal to the public. Your business blog should include articles about your particular field. A landscape business can include articles about gardening, tree pruning, garden pests, etc. A roofing company’s blog articles could discuss how to choose a reputable roofer, the decision to replace or repair a roof, different types of roofing materials and more. Your blog articles become an asset to visitors to your site and in turn they become potential customers. Comments on your blog articles begins a dialogue between you and prospective clients and gives you the opportunity to pitch your services to them.

Make money on your blog with affiiate marketing

Affiliate marketers have appreciated the value of the blog for some time. Signing up with affiliate programs and placing their ads on your blog will result in a fairly easy source of income. Linkshare is one of the online leaders in the growing field of affiliate marketing. Each time a visitor to your site clicks on one of the ads you receive a specific amount of revenue. Some affiliates are pay per click. Some pay you a percentage when the visitor makes a purchase. The trick is to make your blog interesting so visitors keep coming back. Your blog shouldn’t be mostly ads. That’s not going to interest people long enough to stick around. You have to continually update information and content on your site to make blog guests return for more. After you choose a basic subject for your blog you should fill your pages with informational articles and other content. If writing is not your forte you can hire a ghost writer by placing an ad on craigslist, elance or any number of freelance sites. Or you can search for relevant articles on article networks. Just be sure to follow the guidelines and terms of use on these sites. Writers make a living from their content and it’s unfair to copy an article, use it on your site and not give the author the credit he or she deserves. It’s also plagiarizing and that won’t help your business reputation. It can even get you sued.

Don't forget to submit your blog to search engines

If you are blogging for the fun of it or as a way to share with friends and family you don’t have to worry much about attracting traffic to your blog. But if your blog is an extension of your business or a stand- alone business you need to bring visitors to your site. Submitting your site to search engines is key. 80% of your traffic will come from search engines. You can submit your blog (or any website for that matter) manually to individual search engines such as Yahoo, Google and Bing or you can submit automatically through a third party service. As you may have figured out, submitting to a third party service costs money and prices vary. Submitting manually to search engines is free.

More free advertising for your blog

Once you create a blog and decide to make money with it you’ll begin seeing many new ways to do so. Add a signature to your email messages in the form a link to your blog. Utilize social networking sites by posting updates that include a link directly to your site or to a specific article in your blog. Write your own articles and submit them to article directories so they can be linked back to you and your site. Submit your blog articles to digg.com, reddit.com or on your Linked In account.

The blog is still alive and well

Some people have pronounced the blog dead. But I don’t believe it for a minute. Blogs have too much going for them to die out. It’s true social networking sites have become a popular marketing tool for many individuals and businesses and that’s fine. Use them to the fullest extent possible. But when it comes to making money in any type of business no source of marketing or advertising, particularly a free source like a blog, can afford to be ignored or forgotten.

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    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      7 years ago from Texas

      Make that "Happyboomernurse" :) sorry about the typo!

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      7 years ago from Texas

      Thanks so much Happboomernurse! :)

    • Happyboomernurse profile image

      Gail Sobotkin 

      7 years ago from South Carolina

      Thanks for sharing this well written article on blogs.

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