ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Crooked Crown

Updated on March 21, 2015
Matt Easterbrook5 profile image

Author: Matthew A. Easterbrook Matthew A. Easterbrook was born in the San Francisco Bay area and grew up on his grandparent's ranch in Par

Growing Up

Many little girls dream of being in beauty pageants; some teenage girl's dream of becoming Miss America. Heidi Crawford's dream of being a beauty pageant winner started in her 30's!

Heidi grew up in Arroyo Grande, California. At the age of seven, Heidi's family moved to the state of Utah, but then returned back to the Central Coast when she was ten, where Heidi was able to attend Margaret Harloe Elementary. She graduated from Arroyo Grande High School, where she was an active, vibrant cheer leader, the editor of the school newspaper, and for a short time played on the golf team. She states, "There was a cute guy on the team I liked, so I played:" Heidi was also very active in her church youth group at New Life Community Church. The group once a year went on mission trips to Mexicali, Mexico. This was a very fun and exciting time in her life.

The Life Changing Event

When she was 28, Heidi's best friend Letitia passed away. This was a major turning event in her life. She was very close to Letitia, who had Sickle Cell Anemia, and was taken away too early. Heidi said, "After my friend died, I realized that I needed to live my life for both Letitia and myself. My main mission and purpose became to live life to its fullest." This life changing event is where Heidi found the courage and strength to enter the 2003 Mrs Missouri America Pageant. She had recently gotten married, was now known as Heidi Dinan, and had relocated to Missouri with her husband and young daughter. She decided to take the plunge into this fantastic pageant opportunity. The state pageant competition was very intense and she was going up against some stiff competition. The contestants were all very ambitious as she faced 24 amazing, talented, and smart competitors. Heidi had no idea what was in store for her, but she was willing to work hard and go for the win. Why not? In her own words, Heidi said, "I had nothing to lose from this pageant, and only everything to gain from the entire experience. Plus, I was making new friends!"



The Mrs Missouri America Pageant

The Pageant was comprised of three categories. The interview made up 50% of the judging, 25% was based on their evening gowns, and the swim suit competition was the final 25%. Preparing for the pageant was an enormous amount of hard work. Heidi says she would run five miles six days a week and maintained a healthy diet. Ironically, Heidi says she ate ice cream at night as motivation to keep running those long miles. She had nine different types of ice cream in the freezer that she could pick from each night! Another motivator was a book she read titled, "The Four Agreements," by Don Miguel Ruiz. Heidi had read about it in an interview with Ellen DeGeneres in the Oprah Winfrey Magazine about how much this book had helped Ellen in her own life. This book helped Heidi stay balanced, grounded, and to not over think the competition. She reports initially entering the pageant to simply give it her best effort, not necessarily to win. The pageant was extremely intimidating and was very involved. Heidi mentioned that some of the women in these beauty pageants can be a little overzealous and competitive. Nevertheless, Heidi was there to have fun! The pageant was about working with charities, raising awareness, being part of the community, and attending special events. For this competition each contestant had to pick their own charitable organization to work with, so Heidi chose "Mercy Ministries". The charity worked with girls who had drug problems, eating disorders,unplanned pregnancies and more. If she successfully made it to the top five contestants, her charity would receive $200.00, but since Heidi won the entire state level Mrs. Missouri America Pageant, her charity received $700.00. This contribution was very helpful to the charity as they had a lot of women in need. They were grateful to her and happy for her success.

Swimsuit Competition


State of Missouri Cowgirl Costume


The National Mrs. America Pageant in Hawaii

Winning the Mrs Missouri America title came with a lot of responsibility and role modeling for youth. Heidi did a lot of volunteering after the state competition; then it was off to the Big Kahuna, the National Mrs. America Pageant. The Nationals were in Honolulu Hawaii at the Hilton Hawaiian Village. Heidi took it all in stride, met the Governor of Hawaii,rode in parades, saw new parts of Oahu, and made a lot of new friends. She was still running her daily five miles and eating ice cream. Part of her preparation involved rehearsing in her mind possible interview questions. Heidi would imagine being on stage and envisioned how she would answer each and every question from the judges.An actual interview questions that was asked was "where do you find the most joy in life?" Heidi's response in the pageant interview was "from her family and the spirit of Aloha." She embraced the Hawaiian culture and the feelings that encompassed Aloha. For the evening gown part of the competition, Heidi wore a sleek and very elegant gown with a train in back. When the final swimsuit was to be exhibited, Heidi wore a burgundy Carol Wior Slimsuit. When she moved up to the top five contestants, she received a turquoise swimsuit to wear.

During the National Pageant, each contestant had to wear a costume reflecting the state they represented. Representing Missouri, Heidi wore a cowgirl costume, which included a white cowgirl hat with the St. Louis Missouri arch decal on top, white cowgirl boots, and a holster with beautifully painted white cap guns. As her personal trademark, she would blow into the cap guns stating "From Missouri, celebrating the home of the Gateway to the West". Then a traumatic event took place right before she was to enter the main stage to show her state costume. The contestant directly in front of her had a heavy topped feathery costume. This contestant accidentally fell back into Heidi and landed on her foot, hurting her large toe. Heidi was in excruciating pain, but maintained her poise. She was in so much pain that she almost couldn't bear it, but she knew it was critical in this part of the competition and had to put on a happy face, a big smile, and grimace through the pain, which she successful accomplished. Heidi knew if she was not successful in pulling it off and showed the pain, she could be eliminated by the judges. Heidi was placed as number six in the top ten. This was a relief and she viewed being in the top ten as a major achievement. Then Heidi was moved by the judges from the top ten to the top five as she was announced number five of the five remaining contestants!

Prior to all of this that morning of the National Mrs. America Pageant during breakfast with her family,Heidi's daughter Kelsi asked her, "Mom, when you win can I come up on the stage with you?" Heidi frantically took her daughter into the bathroom and told her "Don't be sad Kelsi, but I won't win" Kelsi would have no part of that and still insisted on going up on the stage when her mom won. Heidi just gave in and said "Okay Kelsi, if I win you can come up on the stage with me." Deep down inside Heidi truly did not believe she would win and be crowned Mrs. America.

The final question of the pageant came from the judges: "Who do you look up to as a female role model?" Heidi's answer was "Helen Keller" Heidi had remembered quotes and ironically had read a lot of books about Helen Keller in preparation for the pageant. She answered and concluded by quoting Helen Keller; "Keep your face to the sunshine and you won't see the shadows" The judges took a ten minute recess and tallied up all the top five contestants' votes. The host started by announcing the runners up. Then it was now just the final two contestants standing side by side waiting in palm sweating suspense- Heidi (Mrs. Missouri) and Mrs. Utah. The announcement for the first runner up rang out…and it was Mrs. Utah! Heidi's first thought was "Oh my gosh, my daughter is jumping on her chair and she needs to get down." Then she realized Kelsi was jumping up and down with joy and excitement as her Mom had just won Mrs. America 2004! Heidi was in shock, but was able to fulfill her daughter Kelsi's dream of getting up on stage with her. Heidi was happily crowned Mrs. America 2004, however her crown kept slipping sideways and sitting crooked. Heidi laughs about it now because almost every picture she has from that night shows the crown tilted on one side or the other. She received for winning Mrs. America some very generous prizes, had paid appearances, and her charitable organization received money from the sponsors.

My Winning Moment


Mom, Kelsi, and I on stage after win


Hal Linden and Florence Henderson pageant hosts, posing with me after win


A Dream Come True!


Living The Dream And Life As Mrs. America

After winning Mrs. America she went on a massive sponsor paid tour from Chicago to California, then all across the United States. She would speak to the children and provide the message of "teaching youth to follow their dreams." Of course she also made appearances at her daughter's school.

One of her most memorable appearances was at Whiteman Air Force Base. On the base, she read to children at the Air Force base day care. Heidi said, "It was fun and I got to take a base tour with my daughter Kelsi. The base was the home of the B-2 Stealth Bombers". She and Kelsi got to go inside of a B-2 Bomber and also fly a flight simulator. Kelsi was the star that day, and the airmen really spoiled her. The Air force personnel just loved Kelsi.

That same year (2004) Heidi worked with the State of Missouri youth girls that had been assigned as Ambassadors to the new Missouri Princess Pageant. Heidi crowned the little Ambassadors as state royalty. Kelsi was selected as one of the little princesses. Kelsi's title was "Junior Miss Missouri Princess". Kelsi, her daughter, was with her in every parade while she was in Missouri. Heidi also got to be a coach at the second princess pageant.

Since the 2004 Mrs. America Pageant, Heidi looks at the entire experience as a foundation setting tool to her next adventures in life. That dream-like experience has helped her shine brighter, get more true, not be fearful of speaking in front of large groups, be more sociable, and to really look at the pageant in whole as a wonderful and exciting chapter in her life. Heidi views her experience as a great time. She does admit after all the traveling, responsibility, and speaking engagements, that it was very nice to pass on the crown to a new Mrs. America. "One small thing can make a big difference in other people's lives," was her motto throughout her entire experience as Mrs. America.

Aloha Day at Kelsi's School


Rory and Hershel-An Incredibly Swell Snail Tale

What Is The 2004 Mrs. America Winner Doing Now?

Today, Heidi enjoys being an author of Children's books. Her two books are named "Rory and Hershel-An Incredibly Swell Snail Tale" and the second book is "Morkle the Turtle and his Teddy Bear." Both of these books are on and Barnes and Heidi enjoys being an author because, "You can share your voice and who you are as a story teller." She views being a writer as an expression of one's self.

Heidi now works for the State of California- Department of Transportation as a Project Manager Assistant. She feels like she has a lot more things to accomplish in the future and is very serious about her current career. Heidi jokingly says the pageant was "playing." She is now bearing down and working hard to prepare for her retirement in the years to come. She thoroughly enjoys being a wife, mother, and is glad to be set in her career. Her daughter Kelsi is now grown up and she is encouraging, motivating, and cheering Kelsi on with her college education. Heidi wants to eventually be promoted to a Public Information Officer, as she enjoys being in the public, contributing to her agency, and the community. Heidi also is a member of Toastmasters San Luis Obispo Chapter. She wants to encourage others to seek out what is in their hearts and if there is a good opportunity, "Take a leap of faith and shine!"

I want to especially thank Heidi Crawford-Ruiz for allowing me to interview her about her experience as 2004 Mrs. America and giving me permission to use her photographs, which were taken by the amazing pageant photographer Don Seidman at Heidi's win of the 2004 Mrs. America title.

What Did You Think of Mrs. America Competition?

Do you think that Mrs. America competition is too stressful on contestants?

See results

Please Provide Comments and Feed Back

    0 of 8192 characters used
    Post Comment
    • Matt Easterbrook5 profile imageAUTHOR

      Matthew A Easterbrook 

      5 years ago from Oregon

      Tillsontitan thank you so much for your great comment and vote. I really appreciate that a lot.

    • tillsontitan profile image

      Mary Craig 

      5 years ago from New York

      Beautifully done Matt. I am sure this is another gem in Heidi's crown. So many times beauty pageants are put down but knowing the feelings of such a beautiful winner gives a totally different spin.

      Voted up, useful, and interesting.

    • Matt Easterbrook5 profile imageAUTHOR

      Matthew A Easterbrook 

      5 years ago from Oregon

      Thank you Alicia for your nice and positive feed back. Heidi I am sure will be real touched when I pass on your comment to her.

      Thanks again,


    • aliciaharrell profile image

      Alicia Rose Harrell 

      5 years ago from Central Oklahoma

      Voted up! Once again you write well with many pictures. ;) This was a very inspirational story for women. Thank you for sharing such a positive story about a strong dedicated perseverant person. :D For me: please tell Heidi for all American women, she still is shining! :D Thank her for being a positive role model for not just her daughter, but all future generations.

    • Matt Easterbrook5 profile imageAUTHOR

      Matthew A Easterbrook 

      5 years ago from Oregon

      MarleneB. You are so right. I will pass on your comment to Heidi. Iam sure it will brighten her day.

      Thanks for your nice feed back,


    • MarleneB profile image

      Marlene Bertrand 

      5 years ago from USA

      This is a wonderful story. I like how Heidi won, even though she didn't think she would. But, the truth is, she worked diligently. Heidi's story goes to show that if a person works hard enough, the win is there to receive.

    • Matt Easterbrook5 profile imageAUTHOR

      Matthew A Easterbrook 

      5 years ago from Oregon

      Thank you Cynthia for your nice feed back. I will personally let Heidi know you were inspired and touched. I am sure that will make her day. I'm glad you enjoyed reading it.



    • Cynthia Hoover profile image

      Cynthia Hoover 

      5 years ago from Newton, West Virginia

      Voted up! Awesome, beautiful and interesting. Very inspirational! A great article, I cried a bit reading it. Truly a lovely story!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)