ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Science and Art of Online Bidding

Updated on January 9, 2019
Muhammad Ashhar profile image

A Freelancer specializing in the areas of Business Writing & Brand Concept Development.

Introduction to Freelancing


We are indebted to globalization, inspired by the convergence of telecommunication and internet, to have introduced countless innovative facilities that were hardly imaginable a few decades earlier. One of the profiting services it has offered is the system of freelancing.

Freelancing is the work offer of a self-employed professional to multiple clients at a time.

Financially, it is convenient to start; basic freelancing doesn’t even require a robust resume or past experience or membership fee. All that is needed to start out for successful freelancing are:

  • Personal Responsibility,
  • Marketable Skill,
  • Discipline, &
  • Loyalty towards the Platform.

This is a major breakthrough for younger demographics. Research claims that although all age groups work in the Freelance Economy, millennials make up the largest share.1 Students who are affiliated with academic goals can start freelancing part-time to bring their talent and education to practical use. It gives pragmatic/realistic insights to them and pecuniary benefits, as well. Students acquire professional experience which can expose their minds towards greater ambitions. Moreover, it is a prerequisite for an innovative entrepreneur to have a work-experience in young age; freelancing serves the purpose, nicely.

Freelancing is rapidly emerging due to its importance and usefulness in the professional sphere of life, individual and collective. According to the study by Upwork and Freelance Union in 2017, in the United States alone there are more than 57.3 million freelancers – which is equivalent to 36% of their entire workforce – almost half of them (47%) being millennials.2 Individually, freelancing is a handy platform for pursuing different kinds of economic works; it provides economic agents with the privilege to work from anywhere and anytime. Collectively, it offers an organized platform to businesses for the exchange of skills and services. It is owing to freelancing that many SMEs can now penetrate and exploit the national and global market, instead of just reaping the benefits of local market. Additionally, transfer of funds around the globe improves the state of the economy of involved countries and regions.

Writing a Winning Bid


Bidding is the basic principle behind freelancing sites. Given the importance and benefits of freelancing, it is crucial to learn the science and art of writing solution-driven and client-centered bids to make the freelancing profession efficient and effective. We may divide the process for proposing a winning bid into three phases:

  1. Decision Phase,
  2. Writing Phase, &
  3. Proofreading Phase.

Decision Phase

Initially, there are a great number of projects accessible under all categories. If you filter out the jobs that are not in alignment with your expertise, pricing and turnaround, there are numerous even so. You don’t have the time, ability or resources to bid on each and every project. Consequently, it is imperative to elect a few jobs that genuinely interest you. The decision phase has some significant stages:

  • Skim through suitable jobs and possibly shortlist a few.
  • Read out the descriptions of the sorted jobs and decide on the one(s) that befit your specifications, time and talent.
  • Involve your intuition while deciding, wisely!
  • Designate appropriate cost-breakdown and timeframe; try not undermining or overrating yourself. Most clients seek professionals who recognize their worth and portray a noticeably poised disposition towards pricing of a task.

Writing Phase

You are required to compose a convincing cover letter that attracts the buyer towards your profile. Normally, several freelancers try to compete for a single job; they submit personalized or generic proposals. A client doesn’t peruse all the applications; some, he or she may disregard after merely glimpsing.

The technique to ensure the client is intrigued by your proposal is to grab attention in the opening sentences.

You need to devise such engaging, pertinent and mesmerizing preliminary statement(s) that the client is provoked to review your proposal, entirely. These sentences may concern any issue, for instance,

  • Why and how you are suitable for the task,
  • A similar past experience of yours,
  • An answer to one of the client’s questions in the job description,
  • Your portfolio/sample works. Most clients look for professionals’ portfolios; if you have work to show, make sure it’s on the top or somewhere visible in the cover letter.

Secondly, you need to make certain your proposal is emanating a friendly yet professional vibe. Being polite marks a good impression. Remember, you don’t want to bore the client with robotic sentiments or repel him/her out of extreme jocular attitude or drain his/her energy through academic jargon. Be specific and to-the-point throughout the cover letter. Start your cover letter with formal greetings, such as, “Dear Sir/Madam”, “Greetings”, or any other acknowledgment you deem would absorb the attention of that particular client. Once you are finished with the body of your proposal, you can insert amiable final comments to express your eagerness in the project, such as, requesting the client to ask you questions, thanking him or her for considering your proposal, inviting the client for an interview, etc. Lastly, leaving your name delivers a personal touch; it gives an idea to the client who it is they are reading from.

Proofreading Phase

The final step is to proofread and double-check what you’ve composed. Revisit your bid and check for possible grammar mistakes, typographical errors, logical gaps, etc. Make sure your cover letter is interesting to read and overall has a linear coherence and wise sophistication, that is, it communicates all essential details sequentially and captivatingly. Click on submit and hope for the best!

Concluding Remarks


The psychic state of a client during the complete buying-selling process can be of immense importance for a person involved in freelancing profession. Ostensibly, the buyer analyzes the sellers’ profiles, proposals, deliverables, reviews, ease in working, etc., and finally decides to hire a particular seller. But what is going on inside the mind of your prospective client? Normally, when a business or buyer requires some product or service, they seek a professional or company to meet their needs. The basic awareness of need incites a buyer to look for products or services in the market. It is vital that the seller realizes the need of the client and conceives his or her physiological basis for decision-making procedure.

This is the most tricky but decisive moment of bidding; to read or recognize the mind of your client.

Once self-assured in this standing, the freelancer should make use of attention-grabbing proposals and quality-assuring offerings to engage and absorb the client. The root of the matter is, the seller must be able to address or strike the buyer, emotionally. Once the client’s mind is at ease towards the professional, not much else matters.


  1. Stewart, Julie. (April 12, 2017). “20 Eye Opening Facts About the Freelance Economy.” SpareHire.
  2. Deutschkron, Shoshana & Pearce, Caitlin. (October 17, 2017). “Freelancing in America: 2017 (FIA)”. Upwork Press Release.

© 2019 Muhammad Ashhar


    0 of 8192 characters used
    Post Comment
    • profile image

      Stanley Johnston 

      15 months ago

      Interesting, informative, and uplifting article. I see freelancing as a faster and more practical way to make money compared to fiction.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)