The Science and Art of Online Bidding
Introduction to Freelancing
We are indebted to globalization, inspired by the convergence of telecommunication and internet, to have introduced countless innovative facilities that were hardly imaginable a few decades earlier. One of the profiting services it has offered is the system of freelancing.
Freelancing is the work offer of a self-employed professional to multiple clients at a time.
Financially, it is convenient to start; basic freelancing doesn’t even require a robust resume or past experience or membership fee. All that is needed to start out for successful freelancing are:
- Personal Responsibility,
- Marketable Skill,
- Discipline, &
- Loyalty towards the Platform.
This is a major breakthrough for younger demographics. Research claims that although all age groups work in the Freelance Economy, millennials make up the largest share.1 Students who are affiliated with academic goals can start freelancing part-time to bring their talent and education to practical use. It gives pragmatic/realistic insights to them and pecuniary benefits, as well. Students acquire professional experience which can expose their minds towards greater ambitions. Moreover, it is a prerequisite for an innovative entrepreneur to have a work-experience in young age; freelancing serves the purpose, nicely.
Freelancing is rapidly emerging due to its importance and usefulness in the professional sphere of life, individual and collective. According to the study by Upwork and Freelance Union in 2017, in the United States alone there are more than 57.3 million freelancers – which is equivalent to 36% of their entire workforce – almost half of them (47%) being millennials.2 Individually, freelancing is a handy platform for pursuing different kinds of economic works; it provides economic agents with the privilege to work from anywhere and anytime. Collectively, it offers an organized platform to businesses for the exchange of skills and services. It is owing to freelancing that many SMEs can now penetrate and exploit the national and global market, instead of just reaping the benefits of local market. Additionally, transfer of funds around the globe improves the state of the economy of involved countries and regions.
Writing a Winning Bid
Bidding is the basic principle behind freelancing sites. Given the importance and benefits of freelancing, it is crucial to learn the science and art of writing solution-driven and client-centered bids to make the freelancing profession efficient and effective. We may divide the process for proposing a winning bid into three phases:
- Decision Phase,
- Writing Phase, &
- Proofreading Phase.
Initially, there are a great number of projects accessible under all categories. If you filter out the jobs that are not in alignment with your expertise, pricing and turnaround, there are numerous even so. You don’t have the time, ability or resources to bid on each and every project. Consequently, it is imperative to elect a few jobs that genuinely interest you. The decision phase has some significant stages:
- Skim through suitable jobs and possibly shortlist a few.
- Read out the descriptions of the sorted jobs and decide on the one(s) that befit your specifications, time and talent.
- Involve your intuition while deciding, wisely!
- Designate appropriate cost-breakdown and timeframe; try not undermining or overrating yourself. Most clients seek professionals who recognize their worth and portray a noticeably poised disposition towards pricing of a task.
You are required to compose a convincing cover letter that attracts the buyer towards your profile. Normally, several freelancers try to compete for a single job; they submit personalized or generic proposals. A client doesn’t peruse all the applications; some, he or she may disregard after merely glimpsing.
The technique to ensure the client is intrigued by your proposal is to grab attention in the opening sentences.
You need to devise such engaging, pertinent and mesmerizing preliminary statement(s) that the client is provoked to review your proposal, entirely. These sentences may concern any issue, for instance,
- Why and how you are suitable for the task,
- A similar past experience of yours,
- An answer to one of the client’s questions in the job description,
- Your portfolio/sample works. Most clients look for professionals’ portfolios; if you have work to show, make sure it’s on the top or somewhere visible in the cover letter.
Secondly, you need to make certain your proposal is emanating a friendly yet professional vibe. Being polite marks a good impression. Remember, you don’t want to bore the client with robotic sentiments or repel him/her out of extreme jocular attitude or drain his/her energy through academic jargon. Be specific and to-the-point throughout the cover letter. Start your cover letter with formal greetings, such as, “Dear Sir/Madam”, “Greetings”, or any other acknowledgment you deem would absorb the attention of that particular client. Once you are finished with the body of your proposal, you can insert amiable final comments to express your eagerness in the project, such as, requesting the client to ask you questions, thanking him or her for considering your proposal, inviting the client for an interview, etc. Lastly, leaving your name delivers a personal touch; it gives an idea to the client who it is they are reading from.
The final step is to proofread and double-check what you’ve composed. Revisit your bid and check for possible grammar mistakes, typographical errors, logical gaps, etc. Make sure your cover letter is interesting to read and overall has a linear coherence and wise sophistication, that is, it communicates all essential details sequentially and captivatingly. Click on submit and hope for the best!
The psychic state of a client during the complete buying-selling process can be of immense importance for a person involved in freelancing profession. Ostensibly, the buyer analyzes the sellers’ profiles, proposals, deliverables, reviews, ease in working, etc., and finally decides to hire a particular seller. But what is going on inside the mind of your prospective client? Normally, when a business or buyer requires some product or service, they seek a professional or company to meet their needs. The basic awareness of need incites a buyer to look for products or services in the market. It is vital that the seller realizes the need of the client and conceives his or her physiological basis for decision-making procedure.
This is the most tricky but decisive moment of bidding; to read or recognize the mind of your client.
Once self-assured in this standing, the freelancer should make use of attention-grabbing proposals and quality-assuring offerings to engage and absorb the client. The root of the matter is, the seller must be able to address or strike the buyer, emotionally. Once the client’s mind is at ease towards the professional, not much else matters.
- Stewart, Julie. (April 12, 2017). “20 Eye Opening Facts About the Freelance Economy.” SpareHire.
- Deutschkron, Shoshana & Pearce, Caitlin. (October 17, 2017). “Freelancing in America: 2017 (FIA)”. Upwork Press Release.
© 2019 Muhammad Ashhar