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The Self Publishers Road Map To Success

Updated on December 20, 2015
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Mr. Matthew Q. Dawson is a native Texan. He spent his childhood and young adulthood residing in Austin, Texas.

Understanding The Self Publishers Road Map

Self-publishing your own book is not as easy as one may think it is. For a writer to successfully self-publish their book the writer must have a well thought out plan that has many strong strategies that will outwit his/her competitors within the industry.

This article is intended to help writers who are beginning to build a well thought writing idea. Throughout this article you will find samples, as well as; you will find that I give you some ideas to help you think outside of the box when building your strategy plan to be the best within your genre.

Being creative within the industry is going to be the key to your success. You will find that using your creative writing skills is just the beginning of your creativity. As a published author, you will find that you will even have to be creative in building a strong one of a kind marketing and creative writing plan.

One tool that an Author should use as a resource for their own success is to write everything down. It is always a good idea to have spirals handy to jot your notes down. Each one of the spirals should be used for the sole purpose of assisting you in gaining your publishing success.

Below you will find that I have laid out a Road Map to help you “The Writer” begin the foundational steps in gaining publishing success. I recommend for each step you take that you have a separate spiral that is titled specifically that steps name.

Then you will begin your road map that is well thought out as well as well organized.

The Blue Print Stage

The blueprint stage is the birthing stage of your writing idea. This is when you “The Writer” will take the conceived story you so desperately want to write and turn it into a growing reality.

It is during this stage that you should write down every brainstorm that comes to your mind. Though these ideas may not have any rhyme or rhythm to them they should still be written down so at a later time when you are actually bringing your book to live you may refer back to them (As this will only help thicken the plot of your story or assist you in those times you might suffer from the dreaded writers block).

There is no time frame with the blueprint stage. As a matter of fact, this stage is usually a stage that will be an ongoing stage throughout the life of your writing project.

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Understanding Story Boarding

The Content Building Block Stage

Once you have implemented enough thoughts and brain storming ideas within your Blue Print stage it is now time to move to the Content building Block Stage.

The Content building Block Stage and The Blue Print Stage will work hand in hand with each other throughout the entire creation of your writing project. It is often times you will find that your brain storming ideas will actually compliment The Content Building Stage.

This stage is exactly what the title states. You’re going to take your brain storming ideas and bringing them all together to build your story outline.

1) Your Books Characters

2) Your Books Theme and Plot Line

3) Your will bring together People, Paces, and Events

To make this stage work successfully it is great idea to list all of your brain storming ideas in a vertical row (Giving yourself room to write notes under each list.)

Below is a sample of exactly what I am talking about:

Book Title:

The revering storm

Stage: The Content Building Block Stage

Phase: Content Placement

Brian Storm 1 Jerry went to eat at a restaurant with Sandra as they were eating the storm began to become fiercer. There appeared to be hail even coming throughout the storm.

Research Phase: The recording of weather events is highly dependent upon the public’s observations and reporting to the National Weather Service. While weather stations are used to document wind speeds and precipitation, the spotting of tornadoes and assessment of hail stone size is often recorded based on a person’s observations. These observations may be more accurate in populated areas where weather stations and other observations can verify extreme events. Rural areas may go under reported because of the fewer people that observe or witness the events. Reporting of extreme events may have also increased in the last 15 years because of better means to communicate storm events to the National Weather Service. As a result, records of storm events may indicate more frequent storms in recent history than in the past, a greater number of reports in populated areas versus rural areas, and more recent recording and documentation of losses related to severe thunderstorms (Courtesy of

Creativity Phase: Jerry went to eat at a restaurant with Sandra as they were eating the storm began to become fiercer. There appeared to be hail even coming throughout the storm.

Creative Change: As Jerry and Sandra were eating the storm began to come down even more fierce making Jerry begin to think he needed to alert his family that the storm was getting worse and they might need to take shelter.

{Do not try to put them in any order because This will be done in another stage}

Now for every idea that is written begin your research on it.

Be creative do not try to be over extensive in your research. Do enough research to where your book will have some realness to it; however leaving enough room for fantasy within the content of your book. So that when readers read your book they will find that it is creative and a one of a kind read that they will tell others about.

Now after you have completed this step of the stage you want to attempt to try to put your content in some kind of order.

Because you have already begun your research and you have already added some creative writing ideas you will find that putting it all together to start building your books timeline will be much easier.

The Building Stage

Now it is during this stage that you should put your brainstorming ideas together which is in all actuality is the birthing stage of your book.

Put all of your content from the Content Building Block Stage down in order on your paper. Do not try to start adding content quite yet. Wait until you have all of your content written down and in order.

This stage is specifically designed to put your content together (Include all of your research and creative writing ideas ‘Those can be deleted later’).

Now once you have put all of your content down in the order you have chosen; go back and read your Beginning stages (Most of it will be vague and some of it will not make sense, but you will find that by this stage you have written a strong starting point that you can now begin adding onto to start building the foundational core of the plot of your manuscript).

Sample Story Board Lay Out 1

  • Remember The Art Is What's going to catch The Readers Eye First

  • The More Graphic Detail Your Book Cover is The Higher Chance The Book Will Have To Get In The Readers Hands.

  • Spending Money May Not Be Desired But Is Sometimes A Must To Find Success As A Self Publishing Author.

The Creative Stage

It is during this stage that you will bring your book to live.

You will begin to add content between your brainstorming ideas (You had already put in some kind of timeline order) which will now start making all of your brainstorming ideas come together.

In between your brainstorms build your plot. Use some of your research notes and creative ideas to bring the brainstorming ideas together.

Though this sounds complicated it really is easy. What you have done during your last few stages has built your road map and now you’re taking your map and making it into an actual book with a Beginning, middle, and end that has a wealth of rich content and true fictional fantasy plot.

The Graphic Stage

Now this is going to be the stage that is going to probably cost you some money. Because your marketing is going to based on how well you were able to bring your books content alive. More importantly, you want the reader’s imagination to come alive as they read the book (This will help during the marketing stage). One of the most important features of a successful book is the graphic of the book cover. The author wants to make sure it is eye catching as well as appealing to the reader’s eye.

It is often times that the Author will not be able to do this so it is recommended that he/she spends some money allowing a graphic designer to do the design of your book cover. Though this is money out of your pocket please remember not all money spent is a waste. By allowing someone who has the experience and talent to design a high-quality cover you are guaranteeing the book a higher success rate right out of the gate.

Remember the first thing the reader will see is the book cover so this is where you want to spend money so you can make money.

Organizational Writing Vs Free Writing

Does organizational writing (writing in an order) offers more success then free writing (writing at will)

See results

The Social Media Stage:

Now the social Media Stage is a stage that is ongoing. This the stage where you will utilize it as a resource point to find affordable graphic designers, get a book tester who will be willing to read your book and give you ideas or add in content ideas for your book.

By utilizing the social networks, you will find that you will save yourself a lot of time and a lot of money when all is said and done.

Now this stage can be your one of your keys to success or it can be a stumbling block to your failure. Social networks can be a great distraction. So be steadfast in making sure that you are using your time wisely.

How to Self Publish a Book to Amazon CreateSpace

Though these are just the foundational steps to your roadmap this will help you “The Beginning Writer” start your path to becoming a successfully published Author.

You will find you will be adding more steps to this roadmap however your own road map will be tailored designed to meet your abilities as well as your book.

Each new writing project should have its own roadmap. I do not ever recommend trying to follow the same road map for a new project as each new project has new ideas that will take an another new and exciting adventure.


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  • Dennis AuBuchon profile image

    Dennis AuBuchon 4 years ago

    This is a great hub on an important topic which needed to be written. The information in it is invaluable for anyone considering the self-publishing option. I voted up, useful, awesome and interesting along with tweeting and pinnining

  • MsDora profile image

    Dora Isaac Weithers 4 years ago from The Caribbean

    A Road Map indeed. Thanks you so much for this outline which any serious would-be author can follow, allowing for personal adaptation. Very thoughtful!

  • DDE profile image

    Devika Primić 4 years ago from Dubrovnik, Croatia

    Incredible ideas for self-publishing an definitely i snot easy though you have taken through a process that sounds an idea for many writers.