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The World is Flat: A Brief History of the Twenty-first Century

Updated on January 18, 2011

   From the desk of three-time, Pulitzer Prize winning author Milton Friedman comes his latest work, The World is Flat: A Brief History of the Twenty-First Century. And it will take your breath away... Friedman, in the space of 488 pages, takes the reader on a whirlwind tour of the last ten years, the previous 200 plus years,  and makes predictions, often disturbing, about the next decade and beyond.

    Friedman's title is inspired by the notion that technology has leveled the playing field making what was once considered "third-world long shots" real contenders in the global economy. No longer are geographic borders, time zones, etc. etc., an obstacle to competing in the world economy. And again, according to Friedman, technology is the leveling factor.      Chapter by chapter in an almost James Burke-like fashion, Friedman introduces us to surprising business trends such as "insourcing" as practiced by UPS. UPS actually performs repairs on Toshiba computers for its customer - Toshiba. Who would have thought? And then there is "outsourcing" - the controversial business practice of splitting service and manufacturing components into their most efficient and cost-effective parts. For a liberal, Friedman will surprise the reader with some surprising and arguably conservative views. But folks, the facts speak for themselves. And Friedman is a master at the case study bringing in everyday businesses as examples to support his thesis. I give the book a hearty thumbs up!


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      jambo87 5 years ago

      You've piqued my interest. Thanks for bringing this book to my attention.