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How To Design A Book Cover That Will Sale Your Book

Updated on December 20, 2015
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Mr. Matthew Q. Dawson is a native Texan. He spent his childhood and young adulthood residing in Austin, Texas.

How to Make Your Own Book Cover Using MS Word


As a self-publishing author often times it is the author who is left to design the book cover. Designing any type of graphic art is difficult and sometimes can be time-consuming however if you do not know what you’re doing it can also be the one thing you do that can ruin your career.

In this article, I am going to give the independent self-publishing author some tricks and tips in designing your own book cover. By following these tips, the self-publishing author will soon find that their designs will come be more professional looking; because the book covers are better designed your sales market will increase considerably.

The first rule you want to make is when using online print on demand companies you do not want to use their book cover creators. Most of their software produces cheaply designed book covers which will give leave the reader the impression that your book is a low-quality book.

Though there are software’s that promise they have the best design tools the one free freeware that I can suggest for the novice designer to use is gimp. Though gimp does have some complexity in regards to the some of its tools I believe the novice designer can begin to learn the basic steps about book cover designing and picture manipulation with more ease than with other freeware that is offered.

Before you even start the actual design you want to sit down and begin to build a concept of your design. Think about the content of your book and what would be the best image to make your books content come alive.

Think about the image that goes with the concept and the plot of the story of the start looking at free stock photos on varies free photo websites. Some of these free websites are:

After picking the image out think about a design that will be eyecatching and one that matches the theme and title of your book.

Make sure every aspect of the design of the book matches with all the other elements of your design layers.

Now you want to start building the color scheme for your book cover. As always when thinking about colors you want to think about good strong eye catching marketing colors. Some of the marketing colors that I can suggest that do work are:

Red: because it suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. It is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.

PURPLE suggests spirituality, royalty, luxury, wealth, sophistication, authority and mournfulness. In business, it is upscale and works with artistic types. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial (This color is used for allot of fiction or animated books).

ORANGE suggests pleasure, cool, excitement, cheer, endurance, strength and ambition. To use this color within your book cover design I would suggest using the color as a highlighting tool for the text and title.

BLUE suggests security, authority, faithfulness, and dignity. For business, it suggests sanctuary and fiscal
responsibility. It is the most popular and the second most powerful color. People are more productive in blue rooms. So using blue is ok however because blue is a color of depression when choosing your color scheme add a vibrant color to offset the depressed mood it might set in.

Now font sizing does play an important role while you are building your book cover.

Most book covers have either Serif, San-Serif, and Script. Remember as I have said in many of my past articles do not be too clever with fonts – simple is sometimes the best option.

Keep your font size no larger than a 16 point; you might even want to try something even smaller. As an author/designer, you do not want the text to jump out and scream at the reader. The idea is to have every element of the books cover to be even creating a mode of excitement and a desire to purchase the book.

If the book cover jumps out at the reader he/she is more likely to set the book back on the shelf as it is instinct to stay away from anything that “Bites”.

Keep your book cover font size at a 12 point and choose a basic color like white, gray, black, and sometimes gold is a good back font color to use.

Author’s pictures are a must. Most readers want to be personable with the author. They want to know what the author looks like as they are reading his/her work.

So plan to add an Authors photo; be wise when picking the photo out. Remember this photo is what your readers will remember you by Your first impression will be your last impression.

Within this article are some great suggestions to help you design a dynamic book cover that will enhance your ability to sell at a more successful rate.


Submit a Comment

  • profile image

    Yezall 4 years ago

    Great article! Good advice! I do my own covers and some for others as well.

  • Sundaymoments profile image

    Matthew Dawson 4 years ago from United States

    Just Rodney I did the cover art on that book cover so I take your compliment to the heart. I really appreciate you dropping by!!!

  • Just_Rodney profile image

    Rodney Fagan 4 years ago from Johannesberg South Africa, The Gold Mine City

    Great cover, thst you used.

    Pintrest'ed it well done

  • joanveronica profile image

    Joan Veronica Robertson 5 years ago from Concepcion, Chile

    Hi there, a really good Hub! Just what I needed to start to imagine a book cover. Voted up and interesting, also shared.