Top 10 Tips On Writing Great Web Content
Content Is King!
Before the internet arrived, the marketing technique known as “the push marketing” was how it was done back in the day and it is when marketers send information out to people. Push marketing involved creating brochures, direct mail or snail mail, emails and/or use advertising on every medium available (e.g. billboards, posters, newspapers, magazine, radio and television) to spread the message. In this type of marketing it is the marketer who is the catalyst or the initiator of the conversation. They talk to people through the marketing techniques they employ and people respond by inquiring and buying their products or services.
Today, however, 90% of advertising is termed as “the pull marketing.” This is when marketers drive people to their website in order to find useful information – in this type of marketing, the people (web users) are the catalysts. But people on the web o not get sold out with a one liner and if they did, it would have to be an epic one liner! That is why you’ll need to write engaging web content that converts.
Conversion (Conversion Rate)
Since we’ve touched on this particular topic, conversion or conversion rate is a means to measure a website’s success. It actually comes from the term “converting your website visitors into customers,” but people thought it would be easier just to use the first word and give a whole new meaning to it in website optimization or more accurately search engine optimization (SEO). Conversion rate measures the actions of the visitors and it can include buying a product, filling out a form, or some other goal that you’re trying to achieve. An example of this would be, a certain ad placed on your website and the search engine (i.e. Google, Yahoo, Bing etc.) will count how many users visited your site every 60 seconds versus how many of them actually clicked on that ad.
If, for instance, there were 100 users went to your website and stayed there for 1 minute, but only 21 of them clicked on the add, then that translates to 14% conversion rate. The more users click on the ad, the more your website converts and the better its page rank will be.
Here 10 interesting tips that can help you with your content for marketing and best conversion rate.
1. The first most important thing to know about internet marketing is to draw people in and the second most important thing to know is how not to scare them away. So besides doing spelling and grammatical errors check, also review your content to see whether they are worth reading from an ordinary person’s point o view.
2. Remember that the first 10 seconds when a visitor happens by your site is the most crucial of all. So be creative, add high quality images and videos to your homepage, put links on the homepage that will lead to the inner pages of your site in order to redirect people automatically. Because you’ll never know that they might find something interesting on the other pages o your website that might captivate them, but they didn’t like your homepage, so they left early.
3. Write interesting topics for your blog and put a headline about them on your homepage with a medium to large image with embedded links that redirects users to the blog posts. This technique is a proven one, because 99% of the users do not like to read stuff on the web unless they absolutely have to; so lure them in with what they can see and if they find it interesting, then you can be sure that they’ll read about it. And then, bingo! You got them to stay longer than 10 seconds on your site without even realizing it.
4. Optimize your website after your own web surfing habits. Do you go to a website for no reason or do you go there to satisfy your goals? People often are just like you, they look for something specific when they go visit a website. So if your site is about health and fitness, then fill it with information related to that subject.
5. Get to the point and do not give people a reason to be distracted by irrelevant information. Make sure that all the information on your website or blog are accurate and limit ad placement to less than 3 per page.
6. Make your content down to Earth like you’re talking to your friend instead of a customer. Combine facts, opinions and some humor to it; use links to guide people to more useful information or the source of your information, like, for example, when you’re talking about mobile phones – use links to the homepage of Apple or Samsung.
7. Informal writing on the web is not an excuse for laziness, no, in fact, it is a way to communicate better with web users who, for most part of their lives, are very busy at work. So they want information like fast food.
8. When writing web content, use simple words, active verbs, and meaningful modifiers.
9. When you write informally on the web it means that you’re catering to the needs of the 99% of the people on the web. The ones who use English as their second language, people who don’t have time for eloquence or poetry, impatient people and the baby boomers. I don’t think I’ve ever heard anyone complaining about getting simple straight-to-the-point facts and information from a certain website, have you?
10. And finally, keep in mind that if users are not satisfied with the information that they’re looking for on your site, or never found it at all – then they’ll look for it somewhere else. That will greatly affect your site’s prominence and reputation, especially when you’re aiming to become an authority website. So make sure that all your information is up to date and easy to find.