Understanding Organic Content
What is Organic Content?
You'll also hear it referred to as evergreen content and no, It has nothing to do with the environment.
If you are new to the writing world, it won't be long before you are asked to write evergreen content.
So what is organic or evergreen content?
Simply put, it is information that will never be outdated or out of style.
Think of it this way, what you write today will still be pertinent and useful information to your grandchildren. This is how I understand it anyway.
For example, if you wanted to tell them the history of how 'Texas Counties' came to be, well, you know that information will never change. It's set in stone so to speak.
This is evergreen content.
Why is it Important?
Information is just a click away these days so there is nothing more vital to your website or blog than the content. That is, if you want to keep traffic coming to your page.
Evergreen content is important because the information is always useful, no matter how many years down the road someone looks it up.
Content plays a key role in how the search engines pick up your keywords, etc. so by having evergreen content you will help ensure your page is picked up by Google, Bing and Yahoo for more than a few months.
This holds especially true since the search engines are constantly changing their criteria for how you get to the top of the search. More and more they are filtering the sites out that don't provide sustenance to their users.
One way to look at that is, Google is in the business of making money just like everyone else. If they aren't providing results that garnish quality information then what is to keep their user from going to their competitor? See how you are a part to that circle of life as a writer?
It make sense that when I go to do a search; I want to avoid having to dig for it. I try to write everything I do from the perspective of my reader. Is it easy for them to understand? Is it still going to be relevant in a few years?
SEO in Evergreen Content
Using SEO techniques is what makes evergreen content relevant to the search engines and will keep traffic coming to your site for years and years to come.
You'll find this in the Tips to Writing Evergreen Content section as well but essentially it's the keywords that you use that will grab the search engines attention and move you up in the ranks. Sometimes the domain name you have chosen will be keyword enough to improve your ranks.
For example, www.SydneySpence.com is a fairly new site that provides information to users seeking real estate content services. I basically took my name and turned it into a domain name. I then forwarded that domain to the site until I'm ready to turn it into a full blown website. However, the domain name itself has already landed on page one of Bing and Google using keywords throughout my site.
When you go to purchase a domain name, consider the .info and .us domains too. Even if you never turn the domain name into a website, you may be able to sell it in the future and make a pretty nice profit from it.
Tips to Writing Evergreen Content
Research the topic even if you are an expert on the subject. Do not ever assume that changes or updates haven't occurred on your specific topic. Keep in mind that people are looking for current information. Evergreen content will ensure the information you are providing is still relevant no matter when they are reading it.
Include history of the topic if it is relevant. History is something that cannot be changed so it's a safe bet that including it (where pertinent) will only help increase your page's views. Believe it or not, people like knowing where something came from.
Attach relevant pictures to the article. If you have pictures, people will want to see them. If you use another person or company's photo be sure to give them credit. Better yet, get permission via email so if there is ever a question of your right to use it, you have it.
Try to avoid using today's date or phrases like "in the news today" or "just this morning". Again, evergreen content is relevant no matter how far into the future someone reads it. Typically, there will be a published date for the article anyway but the content is what the reader will pay more attention to. If your first line gives a date from more than a couple of years ago, chances are they will click on the back button.
Don't overdo it with the keywords, keep it under five per piece. This is very important because you don't want your article to come across as confusing because you are trying to put key phrases throughout. You want whatever you write to engage the reader, not make them feel like you are trying to sell something or flat out a jumbling mess.
Link to other resources of information. If you are going to use links, use your own pages. Every now and then you will have a hyperlink to an outside source but try to keep your traffic with you for as long as you can. Use links to your other blogs or pages to highlight a keyword.
Most important, put yourself in the reader's shoe. Even as a writer, you are a reader. You use the Internet search for research, etc. and you know personally how frustrating it can be to come across those cluttered pages with outdated information when you only need a simple answer. This is how your reader will perceive your page. Evergreen content will keep your page relevant.
How Affiliate Ads Can Hurt You
We have all come across those sites that have somehow managed to make it to the top of the search ranks but when you click through you find the site is filled with nothing but advertising links.
Don't overdo it with affiliate marketing. I learned this the hard way. I worked endless hours on getting my very first site up only to learn it was being rejected for new advertisers because it has do many on it already.
Content is what it is all about. That is what will keep users coming back to your site over and over again. The goal is to have return users.
Of course you'll want a few ads on your site, how else will you generate an income? But make sure the ads are relevant to the content on your site and keep it to less than 5 or 6 on the entire site. Because you will have fewer, make sure the payout is higher.
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About the Author
Sydney Spence is a freelance writer and photographer living in Texas.
Sydney has written over 300 articles for a variety of online publications specializing in evergreen content and quality research.
Her hobbies include travelling and blogging.