What are Low Content Books?
Sounds like a self published author’s dream! A book with very few words that can make money? I’m in. These would be called low content books. But what are they and what’s in them? And how can authors use this strategy to make money?
Types of Low Content Books
A low content book contains material that encourages readers to do some activity, usually by writing, drawing, coloring, painting, etc. right in the book itself. If you looked at the total number of words, it’s small when compared to a standard text-only book. These books are not designed to be read; they’re designed for action and interaction.
Popular low content books include:
- Journals and diaries with writing or thought prompts.
- Writing prompt books.
- Crossword puzzles and word games.
- Coloring books.
Low Content Does Not Mean Low Value
Just because it doesn’t have a lot of words doesn’t mean a low content book has no value. The book could provide a host of benefits for readers including gaining insight, developing skills, eliminating boredom, a pleasant distraction, or entertainment.
How to Create Low Content Books
Authors obsessed with achieving word count could have a problem writing low content books. Where they get stuck is that instead of creating a show, they have to create interaction. It’s going from “look what I did” to “look what you/we can do.” That’s a skill that needs to be developed. Teachers, trainers, counselors, and guides are often better equipped to write these books.
Because of their interactive nature, the book itself needs to be easily usable for the included activities. Perfect bound paperback bindings that are typical for print on demand (POD) books through Kindle Direct Publishing (KDP) may not be ideal since they don’t lay flat.
I’ve self published two low content books through Kindle Direct Publishing for print. One was a business writing prompt book (101 Business Writing Prompts) and I published it in a larger 8.5” x 11” format so that the book would lay flatter. However, I also did a smaller thought prompt journal book that was 5.5” x 8.5” (Looking Questions: 31 Questions that Can Change Your Business and Your Life). Because the smaller journal had only a few pages, it didn’t have too serious of a lay-flat issue. The minimal gluing at the spine due to the few pages helped.
However, avoid turning your journal or workbook project into one that steals profits from you! Don’t be tempted to create the perfect lay-flat book. That usually means hardcover or spiral binding and both are expensive from a production and order fulfillment standpoint. If one day your journal is a big hit, and a hungry market still exists for it, then maybe re-release in a more expensively bound edition. But make your profits a priority!
On another production note, providing lines for readers to write-in their answers can be helpful. However, sometimes getting the lines right might be a formatting challenge. One reason is that Word attempts to force the auto formatting for lines. This can get messed up when KDP tries to convert the file. And if you use the Kindle Create (KC) tool to format both your eBook and print book with one file, results could even be more unpredictable, especially while KC is still in beta mode. Even though I used lines in my low content books, I probably won’t in the future just to avoid creating a bad user experience, and because I'm trying to use KC as much as possible. But do what works best for your market.
What About Low Content eBooks?
Just as a test, I also offered my low content books that I mentioned earlier as Kindle eBooks, even though they’re truly geared for print. Interestingly, I've sold slightly more eBook copies of the 101 Business Writing Prompts book than the paperback edition. Hmm...
I can kind of see why the writing prompt book as an eBook worked for a number of my readers. Since I would say that the majority of business writers use some form of electronic word processing, they were really just looking for ideas to spur their creativity, not for something to write in.
While this should be obvious, the eBook edition of your journal type book does not need lines for write-in answers. So remove them for uploading your file to KDP, even if you use them for the print edition. However, as noted earlier, for production ease, you may want to consider eliminating write-in lines altogether.
And though this should be obvious, the support documentation on Kindle Direct Publishing (KDP) clearly states that puzzle books, coloring books, and blank books are not appropriate for Kindle. So unless your book also contains material that would be usable in electronic form, stick with print for your low content book.
Low Content Book Opportunities and Trends
Workbooks, Journals, Diaries, and Writing Prompt Books
These have a lot of potential life if they meet the needs and interests of a specific reader market. Note, though, that these are not blank books. That’s a completely different market segment.
A while back, coloring books were a very hot publishing trend. They’ve cooled off a bit. I think the market got a bit over saturated, sometimes with “me too” or generic works that didn’t offer anything new or unique for readers. If you can create a book that taps into a special need or interest, there still may be some opportunities.
Word of caution: Use your own art! Don’t think that you can swipe some line drawing from the internet and, voilà, you have a coloring book page. It may be copyrighted and not in the public domain! Plus, if it’s already on the internet it’s not unique and marketable.
Crossword Puzzles and Word Games
Some low content publications are perennial favorites. Take crossword puzzle and word search books. For a return flight earlier this year, I was really tired and knew I wouldn’t be able to concentrate on writing or reading anything work-wise. So I wandered into the airport bookstore for a snack and to see if there was something fun to read. There were a ton of word game books! So I got a crossword book and I think I finished about half of the puzzles by the time I landed. I was certainly glad to have the entertainment and distraction.
If you want to try your hand at creating word games, there are some online word game generators for word search and crosswords. But be careful about reading the Terms of Service! You may be prohibited from publishing and selling what you create in any form, but especially if it's in electronic or eBook form.
One other note about this segment. Trying to compete with the mass market puzzles like The New York Times crosswords is tough to impossible. Be different! I saw one enterprising author/artist on Instagram who creates word puzzles based on a popular music genre and culture. Very cool!
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2019 Heidi Thorne