Writing Tools - SEO Articles
Since the internet is comprised of many writers, some great, some not-so-great, there is a real competition going on for that first spot in the search engine results. As most people know, once past the second page, your chances of being found are incredibly small. So you need to make sure that what you write is not just great to read - it needs to be attractive to search engines like Google as well. This is a process called 'Search Engine Optimalization', often shortened down to SEO. But how do you know your article is worthy of such an honor place?
Write For Your Audience
There are some steps you can take to get up higher in the ranks. The basic idea to keep in mind is that sites such as Google or Bing are creating increasingly complex and advanced algorythms (formulas) for determining what spot a webpage gets in the list. Knowing what has an influence is very valuable, but the most important thing to remember is that it's really all about quality, and bringing the right article to the right person.
So, first you need to make sure you write for your audience. If you write an article about santa claus, you are probably targeting children. So avoid big words or a formal style. But if you want to write about the economic recesses of Wall Street, your audience is very likely composed of businessmen. You'll need authority to reach your audience, and writing like a 12-year old isn't going to do it.
If your article reads well for a human being, you get rewarded with a higher spot in the ranking. Have someone review what you wrote. They have a different and fresh look and will offer you a perspective you hadn't thought about - and they'll more easily spot mistakes. Use paragraphs and formatting for easier reading.
A Great Title
Next, make sure you stay on topic. If you start an article on growing your own strawberries, don't branch off too much into other fields such as your favorite books.
The title you put on the article is extremely important. Keep it until last, and spend enough time on it to come up with a great title. It's what sells your writing - or doesn't! An audience will decide to give what you wrote a chance based solely on the title, before even taking a second look.
The title should be clear and informative. Anyone who reads it should know instantly what's going to be in your article. It's best to think up some keywords that you would use to find an article such as yours, and to incorporate them into the title. You get extra points from Google if you do. If the keywords are also in the url of the page, that's a bonus. Again, you get extra points.
Search Terms Are Important
Your keywords should also be incorporated into the writing itself - not just grouped together at the end.
There are websites out there that will help you in determining which terms are used most frequently to find what you wrote. Wordtracker is one example, but I'm sure there are more.
Don't repeat your search words too often. If Google finds you doing that, you get punished, and down the line you go. Some say the ideal amount is approximately 1 - 2%, but numbers vary, and search engines frequently change their formula around. You'll want to write something that lasts.
Next, don't just keep repeating the same word over and over. Find alternate means of saying it, synonyms are great (use a thesaurus, but only use a word you understand!).
Is your writing SEO-friendly?
Quality AND Quantity
Lastly, it's always best to keep a bottom limit of 500 characters. Though quality is always your main focus, quantity should not be forgotten!
Good luck writing, and remember to enjoy yourself!
Do you know any other tips to get an article a higher listing on a search engine page? What is your experience with getting your writing up higher? Share your thoughts and tips below!