Poetry used to be very popular. People would gather from miles around to listen to a poet speak, or to hear an orator recite a poet's work. It was an evocative, dramatic, social experience. Each poem was a capsule of life, carefully crafted for maximum emotional effect. Children would quote them in school. Lovers would quote them in romance. It was quite a thing to know all the words to one of the popular poems of the day.
I first learned the answer to your question in fourth grade, when I opened my brand new reader and the first selected poem was "The Sound of Silence," written by Paul Simon. In written form, it was beautiful, as a poem should be. And then it occurred to me. The poetry concerts had become music concerts, and modern poetry was now played on the radio.
Poetry is still popular, in a way. Children and lovers still quote it often, and people still consider it an accomplishment to know all the words to it. But the part that pulls the heartstrings now seems to be attached to the tune that goes with the poem. I wonder if it might help traffic to expand into the poetry we find in music today.