"This article is derived from Russ Moran's book, The APT Principle: The Business Plan That You Carry in Your Head." None of the book is on any web pages, although it will soon be published digitally on Kindle, Ipad, Nook, etc.
To my understanding, the answer is, Yes. It's just like citing any other author and book (which is always a good practice). You could even use an Amazon capsule to post your book in case someone wants to purchase it. As long as you're not directly duplicating information from another website or internet article, etc. or being overly self-promotional (a little is okay), you should be fine.
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