That's a lot of people... And although I am a fan, and participant... That's an awfully big number.
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Hi Jennifer, I think your right, it's the amount of hits on hubs by search engines. Hubs are ranked high on Google, and I imagine get hits often.
"Discover" is the word I have issues with... 50 million people "Discover" it... That's 600 million people who discover it in a year! And to "Discover" means that these are all new people who have never been aware of it prior to their discovering it.
Consider how long they have already made this claim, and with future growth I would say that based on their numbers 1 billion being served is probably closer to 7yrs... Integrity and credibility is often forgotten when it comes to marketing claims.
Maybe it includes regular visitors that don't actually join? But I do agree... now it's been put like that it does seem a bit far fetched.... but some people get a million hits a day or more (they claim, I don't lol) :-)
'Regular visitors' would not be "Discovering" it then... They had already found it once.