Language is more important than we commonly think . . . it is, of course, how we communicate, how I get the idea I have in my head over into your head. If we treat words and their meaning haphazardly then we risk making communication haphazard. Today, many are informed more by popular jargon than by sound communication and the accurate meaning of words. A presidential candidate says he's all about 'change' and that notion just sounds positive, and upbeat, etc - but 'change' doesn't really tell us anything if from what and to what is not clarified. Then when ideas are put forth, many moan that it's all too complicated or boring - many simply prefer jargon above genuine information.
The rich are told they need to pay their 'fair' share - but if they are already paying far more than anyone else, what does 'fair' mean to us - does it actually mean 'fair' or has it come to simply mean 'more'? When we let words like 'fair' and 'equal' and 'appropriate' and 'accurate', etc, all be used interchangeably or inaccurately, because we're moved emotionally by the jargon rather than informed by the meaning of the words, then all communication is hindered . . . soon you can't even explain to another why you deserve respect or tell someone special (as opposed to whoever you're currently with) that you love them. We need an accurate commend of a vital language or we're all in trouble.