I've been reading the Star Wars books off and on for years, with the last few years being "off" years. I recently started picking up the line of new books like "Hand of the Empire" and "Darth Vader and the Ghost Prison", which have been rather good all told. It's nice because they're telling stories off in the classic era. At the moment I'm getting all of the books they're putting out, but I take each on a case-by-case basis (for instance, I skipped the recent Boba Fett book). Their track record at the moment is very good.
(I have some hubs with reviews of the more recent comics, too)