To be read by business people the articles will need to be brief and to the point. Remember though that a very short article will not be indexed by Google so keep the article to about 500 words or more.
Business people being busy will not take the time to research the topic unless it is crucial to their business. With Goggle you will need to have your article found so it will need to end up on page 1 or 2 of the search results. I use a product called Inbound Writer (online) to SEO my articles. You get 4 free per month per email address and then the price gets way to high for any hubber to use.
I also think business owners want answers to specific questions with step by step reading for clarity. There are too many marketing articles that have no real outcome. (Just like so many SEO articles as well). You try a title like "5 Ways Get Other Business Owners in your Neighbourhood Buying from You"
If you research article writing you will find that all of the major bloggers are using the "5 Ways" (or 6 or 7 ways) article titles with a lot of success.
Most article writers tell you to make the title irresistible. How could you resist a Hub titled "Gain 20% more market share by tonight"
Hope that helps!