Ironicstar, 1. I never thought about setting up youtube channels per se! I'll have to visit your hubs to see what this is about. Thanks! 2. As much as catchy is great, I'll pass on something that I learned with naming my company Windmill Works! It was a romantic notion as in "dreaming the impossible dream," but a bad idea. We create educational software - not Windmilmills! Also, things still get listed alphabetically on the web in certain places and a name starting with "w" wasn't a brilliant idea either. In connection with that, I noticed on twitter, when I named my accounts what my product REPRESENTED, I got followers. I get followers on leftpawedpuppy (part of the name of my ebook) out of nowhere from dog related interests which makes my tweets about my ebook more rational and targeted. Under a different email, I'm Billiehollywood 'cuz I'm trying to promote my Best Picture Academy Award Solitaire game. Thus it makes sense for me to send tweets, again, related to my product along with tweets connected with that type of content. Maybe these thoughts aren't applicable on youtube, and naming what the "product" is certainly wasn't necessary for "Google"! However, I thought I'd throw this out in case it might be helpful. Maybe "catchy" AND "targeted" would be the key to lots of viewers.