This is specifically about people who self publish a book, but I suppose it also applies to small businesses. I just feel like bringing up my 'product' would be the equivalent of talking to a telemarketer on the phone. It makes the person I'm talking to feel like they've been tricked into an informercial, or like a pop-up just appeared in real life. Maybe they don't actually feel this way, but my fear of coming off as a shameless hack prevents me from promoting my work. Does anyone else run into this problem? And, if so, how do you find a balance?
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