1. Get a Twitter account and find some followers. You do this by following others in a similar field and hoping they follow you back
2. Get a web site about your book
3. Mention it on your Facebook and other social networking accounts.
4. Add your Twitter and facebook URLs to your website
5. Write a Hub about it or ask someone else to review it for you.
6. Ditto other article writing sites.
7. Write an extract from it and publish it as an article, with a link to where the book can be bought online.
8. Comment on other people's blogs that are relevant to writing or to the topic of your book. You can often get a link back to a web site of your choice (YOUR BOOK at #2 above).
9. Try and get on a local radio program commenting on something.
10. Put up posters in your local area, deliver flyers