As a writer and as an avid reader, I find that when I purchase something I rarely make a purchase without collaboration of some king. The product reviews on Amazon and eBay are helpful but I prefer an article and it appears my readers do also. I am seeing (delightfully so) more and more readers turning into buyers. How do you shop? In isolation or do you actively seek out blogs or hubs about the item you are considering purchasing? If it is a technology item, are you more likely to read online before visiting the brick and mortar store?
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