The first word that came to mind was Sky Scraper. But when you go a little deeper, the word "Scraper" has many meanings. Take the "Fresno Scraper" a machine for scraping the ground. There are so many uses with the name. An old American family car, or a musical instrument. It could be what your wife would use in the kitchen. Scraper is even in the world of medicine.
But what may interest you, is that your questionable word is in the computing world and appearers as a "Scraper site." These sites evolve around the theme of spamming, which in the last few years have multiplied many times. These sites can be used for gathering information in the advertising world, but can also be used in the field of "Plagiarism."
This could be the answer to your question and why you received 90% clicks in 1 hour. It would be a good idea to check in Google, Yahoo or Bing to see if any of your articles have been copied.
A long drown-out answer, but I hope it helps.