I like the fairly opaque marketing ploy. New and Improved. Well now if it is improved then it is just an upgrade. If it is brand new then how did you improve brand new? I always love it when I hear of someone asking my wife for an "exact estimate".And I swear I saw on CNN the attribute of an unbiased opinion. I have always thought the notion of "better half" to be strange - especially since I seem to be the lesser half.
Someone once told me that nothing is perfect is the perfect truth. When you think about it; "believe in the truth" is kind of flawed.
Fun stuff, thanks for the contemplation.