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Book Trailers

Updated on September 17, 2014

What Is a Book Trailer?

The newest way to promote your book is with video! These videos are called Book Trailers. Book trailers are very similar to a movie trailer. They serve the same purpose of promoting and peaking interest in your potential audience. Book trailers are designed to build interest in an upcoming or current novel and to encourage people to buy the book that they are based on.

The main difference is that a movie trailer already has visual images to work with - clips from the film. With a book trailer, the maker (either the author themselves or a professional videographer) has to convert the written words into visual images. The trick is to convey a sense of what the book is about without giving anything away - and without really clearly defining what the characters look like, as most readers prefer to visualize what they are reading about as they imagine it themselves.

Most book trailers run from one to three minutes. They can be anything from the author reading a passage from the book, to an elaborate mini-movie.

Below, you will find even more information and links about this exciting new way of advertising and promoting your book.

How to Make a Book Trailer

Storyboard your ideas out. Since you only have a couple of minutes to work with, think carefully about the length of time each image or section of video or animation uses.

The first thing you want to consider is how to convey the idea of your book, and get people excited about it - excited enough to want to buy it!

Watch several book trailers at YouTube (there are some on this lens). Think about whether you want something simple, such as you, the author reading a passage of your book? If you are uncomfortable with the idea of dong a reading, take another approach.

Perhaps a video compiled of still images. Or a mixture of stills and video. Some trailers use animation.

A musical background will add interest and emotion.

What method of changing from one scene to the next do you want to employ? Do you want to fade to black? Or use some kind of manipulation that gives the impression of a page turning, or a spiraled fade?

Think about good movie trailers, since most people are more familiar with those. What made you want to go see the movie? Did the intensity build as the trailer progressed? Did the music quicken, or become foreboding?

Here's a good tutorial

Don't trust your own technical skills? Try asking a friend who has experience making YouTube videos.

Maybe you could run a contest on your blog or website, offering a free copy of your book or a monetary prize for someone making a book trailer for you. Judge for yourself what the best entry is, or let readers decide.

You can even hire a professional.

Helpful Book on Video Production

Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials
Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials

From the planning process through the shoot, to post-production business methods, the book is filled with pearls of wisdom. It is flexible enough to serve as a handy guide in the field or as an instructional text in the classroom. Teens considering a career in commercial video as well as those who make videos as a hobby will benefit from this presentation.

 

What Do You Think About Book Trailers?

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    • profile image

      AsWeWish 4 years ago

      A woman working the redeye shift at a gas station in a small coastal town in Maine, must flee a Tsunami in the middle of the night with two strangers. But, she soon discovers that she may have more to fear from 'Human Nature' than she does from 'Mother Nature'. NOW AVAILABLE ON KINDLE! http://www.amazon.com/dp/B00BXT2B7M

      You Can Get The eBook For Just $1.99 On Amazon. Or BORROW It For FREE On Amazon Prime!

      You Can Get The eBook For Just $1.99 On Amazon. Or BORROW It For FREE On Amazon Prime!

    • profile image

      Margot_C 4 years ago

      What a great idea! Thanks for all the detailed info on how to make a book trailer. Great resource.

    • profile image

      plants4you09 4 years ago

      I have made 1 book trailer so far and will use your suggestions on the next to improve it. Thanks for the great info.

    • profile image

      valentineheart 4 years ago

      What sound advice inspires me no end to get the old super 8 camera out and call in a few favours. I'm loving the idea of book trailers for indie authors like myself. As I use to say about my old b movie classics you've got to promote, promote, promote Mr Wood... Such an informative and helpful lens.

    • profile image

      sjenkins7 4 years ago

      I like this!

    • annanee profile image

      annanee 4 years ago from USA

      A book trailer is a very good idea for a self published Kindle book. Really good idea!

    • homesweethomebi1 profile image

      homesweethomebi1 4 years ago

      I have self published a couple of books so I am interested in learning more about book trailers. Thanks for the information.

    • AnaAlessa LM profile image

      AnaAlessa LM 5 years ago

      Book trailers are just as important as a professionally designed book cover. People are persuaded to read a book by the way its cover looks. Find out more about the importance of a good book cover design at http://www.squidoo.com/the-importance-of-good-book...

    • HomeDecorKnight profile image

      HomeDecorKnight 5 years ago

      Book Trailer is a great way to promote a book. This lens has great topics and informative link to know more about book trailer. So I must say it is a good lens.

    • profile image

      sscot47 5 years ago

      An excellent source of information and references for Book Trailers. Thank you!

    • joanferrer profile image

      joanferrer 5 years ago

      Very innovative, I wouldn't have thought of this.. the world of publishing really is changing

    • JoyfulReviewer profile image

      JoyfulReviewer 5 years ago

      Thanks for all the helpful tips and resources you compiled. ~~Blessed~~

    • profile image

      anonymous 5 years ago

      I love book trailers and recently designed this one, for John Connolly's "The Killing Kind" http://vimeo.com/39881529 as a pet project, which picked up pace and now has become part of my business.

      - www.cautioustrain.com

    • profile image

      anonymous 5 years ago

      I can't imagine my life without books, nice list and awesome lens.

      ______________________

      watch new movies online

    • profile image

      anonymous 5 years ago

      You don't always have to start from scratch. You can use book trailer templates and change them. I used one for the legal thriller The Kappa File. You can see it at http://www.oliversands.com/

    • profile image

      anonymous 5 years ago

      The concept of Book trailers originated in 2002 at Circle of Seven Productions. Simultaneously, Drs. Robert Kenny and Glenda Gunter pioneered the concept in K-12 environment. The term 'book trailer' is trademarked by Circle of Seven Productions and the term 'digital booktalk' by Learning Thru Fantasy, LLC. Many iterations of the concept have evolved over the years. But in the original concept, scenes that demonstrate the main idea are re-enacted. Book trailers may or may not be actual 'commercials' for specific books. More accurately in the K-12 environment, they are commercials for reading.

    • TolovajWordsmith profile image

      Tolovaj Publishing House 5 years ago from Ljubljana

      Book Trailers is very likely not new idea, I believe it started with Chap Books, demand from many publishers to sent them synopsis and first chapter or two. From there to Book Trailer is not hard to get... Well chosen topic, Making Trailer Books can be great business opportunity!

    • profile image

      GGGMarketing 5 years ago

      Very nice lens Crystal. I really like how you used some good css. As a web designer its really awesome when I come across a lens that is as well put together as yours. Also besides the graphics you have added some great info. Thanks for providing a great lens to the squidoo community

      Cheers!

      Gary @ Naples Web Design

    • profile image

      anonymous 5 years ago

      Very informative! I just made my own Book trailer: bit.ly/sQIiQK

      And will make animated trailers for anyone for cheap: http://gigbucks.com/Advertising/3988/create-an-awe...

    • waldenthreenet profile image

      waldenthreenet 5 years ago

      valuable topic. . In Commnity TV Language we call "Book Trailer" type productions PSA or Public Service Announcments. Have a few to share from past. I Like your discussion . Congrads on reaching level 53. Just did so myself today.

    • TheGourmetCoffe profile image

      TheGourmetCoffe 5 years ago

      Very interesting lens, enjoyed it very much!

    • Paki Bazar profile image

      Paki Bazar 5 years ago

      nice topic i enjoyed it reading

      keep it up

    • profile image

      anonymous 5 years ago

      I always say why go through the trouble. There's a guy on Fiverr.com that does incredible Book trailers dirt cheap. here's the link:

      http://fiverr.com/accent/create-a-30-40-sec-book-t...

    • profile image

      anonymous 5 years ago

      Thank you for taking the time to publish this lens and for sharing it with us fellow squids.

      Its a fantastic lens. One squid thumbs up vote given!

    • profile image

      anonymous 6 years ago

      Thank you, Crystal! Great information here. I actually found this link from another website. So glad I found it.

    • profile image

      kikik14344 6 years ago

      Very nice lens, i really like reading your informative post it is a very amazing and very appreciate. Thank you for your sharing them. Please visit to my also website services have fun!

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    • profile image

      anonymous 6 years ago

      Great stuff!! I like your lens; itâs very informative and engaging. Iâm also building a site Drinking how much is too much which is really useful for drinkers.

    • profile image

      WorldVisionary 6 years ago

      I never knew there were book trailers, but now I feel much more knowledgeable. Thumbs up and an Angel blessing for you!

    • profile image

      speaktolearn 6 years ago

      Was wondering what book trailers were.

    • TheRatRaceRebel1 profile image

      TheRatRaceRebel1 6 years ago

      Book Trailers! What a brilliant idea.

    • profile image

      anonymous 6 years ago

      Great article, Crystal . . . .

      I thought you might dig my own book trailer, since you mention in your Profile that you're a big horror fan. Check it out!

      http://www.youtube.com/watch?v=-hTyeSoZDPw

      J.N.

    • Philippians468 profile image

      Philippians468 6 years ago

      lovely lens! thank you for sharing this information! cheers

    • profile image

      anonymous 6 years ago

      Nice lens.Thanks for sharing. strategic planning software

    • emmaklarkins profile image

      emmaklarkins 6 years ago

      Great information for authors to promote their books! Blessed :)

    • profile image

      anonymous 6 years ago

      Thanks for this article, full of info and links! I hope I can add my own link, I'm an Italian storyteller and videomaker - as I mostly do booktrailers for Italian writers, I hope this link is ok - otherwise please delete it and accept my apologise. - Gianfranco Grenar - http://www.grenar.info/site/booktrailer-articoli/t...

    • profile image

      anonymous 6 years ago

      great ideas here, linking to your blog roll and added a few of my book trailers. I've written 17 novels and haven't got all the trailers made yet.. I will in future and come back to add more then lol

    • Philippians468 profile image

      Philippians468 6 years ago

      love reading! thanks for a wonderful lens! cheers

    • David Stone1 profile image

      David Stone 6 years ago from New York City

      You've introduced me to a concept I knew nothing about and can use. I am lensrolling to my own book lenses. Thank you. Great new information!

    • profile image

      emilysantos 6 years ago

      Great lens! Simple and concise article, with some really useful tips. Good job! Iâm looking for someone who has had some success using a book trailer to promote their book. This is for a book Iâm revamping/expanding for Allworth Press. Thanks in advance for your recommendation.

      Emily

      Call Center in Philippines

    • profile image

      emilysantos 6 years ago

      Great lens! Simple and concise article, with some really useful tips. Good job! Iâm looking for someone who has had some success using a book trailer to promote their book. This is for a book Iâm revamping/expanding for Allworth Press. Thanks in advance for your recommendation.

      Emily

      Call Center in Philippines

    • sudokunut profile image

      Mark Falco 6 years ago from Reno, Nevada

      The last book trailer I saw was so well done I thought it was actually a trailer for a full blown blockbuster movie...which I REALLY want to see made now!

    • profile image

      anonymous 6 years ago

      Check out www.ivideoproductions.com latest video book trailer

      http://www.youtube.com/watch?v=Y3Gw__0TZqg&amp...

      Sign up now to get yours done for a reasonable price!

      Here is a testimonial from one of the clients.

      "Thank you so much for the great job you did on my book trailer âThe Clade Letters, by Cosette Riggsâ Someone told me that they wanted to buy my book and when they saw the trailer they said the trailer made them really want to buy it. And they did. It is worth every cent and more.â

      Cosette Riggs

      http://www.inspiredoriginals.net

    • profile image

      jgelien 6 years ago

      I finally saw a book trailer and thought it was an ingenious idea. Great, well put together lens!

    • randomethoughts profile image

      randomethoughts 6 years ago

      book trailers...why not. we want something moving; visual not just texts.

    • profile image

      anonymous 6 years ago

      Hello people, I create good quality book trailers at a low cost. Here is a sample: http://www.youtube.com/watch?v=3047T48gi9Y&amp...

      My packages start at $400.00. The one I'm showing I charged $600.00.

      Contact me at info@parabolee.com or jabinibarra@gmai.com

      www.parabolee.com

    • Rita-K profile image

      Rita-K 7 years ago

      I just love Squidoo! I learn so many new things by wonderful writers such as yourself! Thanks for a great lens!

    • profile image

      anonymous 7 years ago

      Hi Crystal, I'd love it if you would check out my book trailer and tell me what you think! http://www.youtube.com/watch?v=j9pzFQMCL98 Thanks so much. My Best, Kat www.MrPish.com

    • profile image

      anonymous 7 years ago

      @BooJeeBeads: I found a wonderful website that offers video production of book trails for a reasonable price. Very professional service and a high quality product!

      http://www.ivideoproductions.com

      Here is a sample of one that was done for the science fiction thriller Exoskeleton.

      http://www.youtube.com/watch?v=4uu6zqx5ufY

    • profile image

      anonymous 7 years ago

      posted your lens on authonomy where I'm trying to get the authors to make book trailers for their books, ive been making my own for fun and posting them on my youtube channel - idea girl consulting - I have two series so far - the munroe series and the calamity girl series of novels that I'm writing

    • profile image

      BooJeeBeads 7 years ago

      A trailer is a brilliant way to promote a book. Too often the description on the back is just not good enough.

    • Virginia Allain profile image

      Virginia Allain 7 years ago from Central Florida

      Thanks for the how-to. I want to make a book trailer for my mom's memoir. I'll lensroll this to my lens on promoting a self-published book.

    • Lee Hansen profile image

      Lee Hansen 7 years ago from Vermont

      I've been attracted to a few titles by book trailers. This is an emerging market for promoting books, and it looks like it's quite successful. Next we'll see these pop up on Kindle ... and other devices. Congrats on an interesting LOTD.

    • profile image

      anonymous 7 years ago

      Congrats on your LOTD! Thanks for all the awesome details, and funny videos!

    • profile image

      celicagts188 7 years ago

      I had never heard of a Book Trailer before this but it is a pretty cool concept. Your lens is very informative and appealing to the eye as well. Great job!

    • Encourager LM profile image

      Encourager LM 7 years ago

      Great lens. Definitely a 5*.

    • norma-holt profile image

      norma-holt 7 years ago

      Wonderful lens on a great topic for writers. *-Blessed*-* and featured on Sprinkled with Stardust and also on Lenses That Shine. Congrats on LOTD

    • burgessvillian profile image

      burgessvillian 7 years ago

      You certainly went all out with this lens. I can see how this is a great promotional tool for book writers. I learned a lot here and congrats on LOTD

    • profile image

      WeirdStuff 7 years ago

      Well, never heard about it before, but sounds great! :D

    • SusanDeppner profile image

      Susan Deppner 7 years ago from Arkansas USA

      I didn't know there was such a thing as a book trailer, either, but I certainly learned a lot in this very informative lens! Congratulations on the Lens of the Day award!

    • Mickie Gee profile image

      Mickie Goad 7 years ago

      I am assuming that there is a app for book trailers!

    • profile image

      anonymous 7 years ago

      Congratulations on a fine lens, I have a few myself, although the one I am very much focusing on is called Futbol Mania.

      I do have a question, which may seem odd, however I have noticed this "feature" in the latest LOTD, in relation to the modules, I am not sure if this only applies to the text modules, the "boxed edge feature", how exactly do you create that? When I type in my text and send the info to be published I do not recall seeing this in the edit section of my lens.

      If you could let me know how you did that I would appreciate it, I believe it makes the lens more polished.

      Thank you and well done!

      Maravick

    • profile image

      anonymous 7 years ago

      Fascinating, Crystal. Believe it or not, I didn't even know there was such a thing. This exciting new arena of advertising is awesome. I watched a few of the movie trailers and agree that some of them are just way overdone and some of them just don't quite get the message across. However, many of them are just right and are certainly a compelling reason to buy. Excellent lens on a great topic! Thumbs up.

    • stacy mcdaniel profile image

      stacy mcdaniel 7 years ago

      Great Lens! Congratulations on lens of the day.

    • MartiLawrence profile image

      Marti Lawrence 7 years ago from Grain Valley, Missouri

      Congratulations on Lens of the Day!

    • OhMe profile image

      Nancy Tate Hellams 7 years ago from Pendleton, SC

      Congrats on a well deserved LOTD!

    • mbgphoto profile image

      Mary Beth Granger 7 years ago from O'Fallon, Missouri, USA

      Very interesting! I enjoyed the Jody Piccoult trailer...it's a book I had read so I wanted to see how it related. Excellent!

    • Sylvestermouse profile image

      Cynthia Sylvestermouse 7 years ago from United States

      What a really great book promotion idea! As the reader, I like the idea simply because I find it so hard to choose a new book to read with so many available. Congratulations on LOTD!

    • profile image

      anonymous 7 years ago

      Hi, I wanted to share the Barbara Erskine trailer for Time's Legacy. I think it's good to see book trailers that aren't just live action.

      http://www.youtube.com/watch?v=659w4SqkYuQ

    • profile image

      anonymous 7 years ago

      Hello, my name is Judesty ¿can you see my book trailer and give me your opnnion? I am writting you from Spain and my book novel is in spanish.

      http://www.youtube.com/watch?v=2xDRjh4bjXc

      Thanks

    • profile image

      anonymous 7 years ago

      Hi - I produce impactful, cost-effective book trailers and web videos. In answer to the question below - two book genres that I can tell you book trailers work very effectively for are the Young Adult and the Personal Growth genres.

      Two of my trailers have just been chosen as first round viewing selections at the 2010 World Independent Film Expo! Translating the essence of a book visually to entice the viewer to need know more is what I do best. Hope you'll stop by my web site or YouTube channel and check out my work: YouTube/NoWickiProductions or NoWickiProductions.com. Enjoy!

    • profile image

      anonymous 7 years ago

      In addition to writing books I also make special interest videos. I put trailers on Youtube for both my videos and books. Videos have had over 100,000 hits and resulted in 12 sales. Of course it was free, so can't complain too much. Trailers can be viewed by searching on the name, flynbrick or my site: flyingbrickvideo.com

    • profile image

      Helena_Schrader 7 years ago

      Book trailers are great fun to watch, but do they sell books? Does anyone have statistics that show book trailers actually improve sales?

      For those of you who like trailers - and hopefully also buy books - you can find all three at the following you tube site:

      http://www.youtube.com/results?search_query=Schrad...

    • profile image

      apocalypto 7 years ago

      hello

    • profile image

      Evinda_Lepins 7 years ago

      Great lens! You've got a lot of very helpful information and resources on book trailers here. When you get the chance, I'd love for you to stop by my lens and say hello.

    • profile image

      anonymous 7 years ago

      I love book trailers - they are the hottest new craze. I've just made a movie-style trailer and enjoyed every minute of it. Here's the link

      http://www.youtube.com/watch?v=J3Kl5N6xLq0

    • profile image

      anonymous 7 years ago

      Hi nice to meet you

    • lasertek lm profile image

      lasertek lm 7 years ago

      Nice! The availability of book trailers has encouraged more people and children to read novels and books. Aside from relying with other people's insights and reviews on a particular book, people can simply watch the book trailer and decide whether the story stirs his interest. 5*

    • profile image

      anonymous 7 years ago

    • OhMe profile image

      Nancy Tate Hellams 7 years ago from Pendleton, SC

      Great information. I am just learning about Book Trailers and have one posted on my lens about the book Reflections Of A Mississippi Magnolia. I think it is a super promotional tool.

    • profile image

      anonymous 7 years ago

      We may not be film school students, but my 6th graders have created book trailers in computer class, and one student chose your site for "Site of the Day" (a job in our class). It's great and we will use it as a reference as the next group is just starting to create their book trailers. See our 2 best at http://www.stmes.org/cf_media2/index.cfm?g=13&... I added a link to a news post on our web site, too.

    • CrystalDBooth profile image
      Author

      Crystal Booth 7 years ago from Stroud, OK

      @anonymous: Thanks for the great site suggestion. It has been added to the list.

    • profile image

      anonymous 7 years ago

      Great lens! I've been looking for a nice collection of book trailers; definitely interested in adding some to my

    • profile image

      anonymous 7 years ago

      I would like www.authorsbroadcast.com to your list of book video websites.

    • profile image

      Heath_Daniels 7 years ago

      Great lens! You've got some really helpful information here. Please feel free to stop by my lens and say hi when you get the chance.

    • profile image

      anonymous 8 years ago

      Terrific lens on book trailers! It was both informative and offered a great experience. As a tip, I'd like to offer that when you are ready to launch your book trailer, ensure that it is based upon keyword phrases that can get your trailer found in the search engines. The title of your book and your name may not be enough. You should discuss this with the company that will be developing your trailer prior to creating it. Always think about book marketing first! :)

      I thought you'd like to see another way to use video to help you sell books. It is interactive and I use it as a call to action on my book's Website. Visit theDyodyne Experiment Website when you have a moment.

      It was developed by ProAuthors.com. The site even allows you to demo the technology on your own book's Website from their demo page. Pretty cool. The videos can also be saved in a format for online distribution.

      Thank you,

      Michael

    • profile image

      anonymous 8 years ago

      Great lens. Lots of good information. We are in the finishing stages of launching a new book video site at http://www.bookcaster.com Hope to see you all there!

    • profile image

      anonymous 8 years ago

      Enjoyed your article on book trailers, which I found while seeking out places to promote the trailer for my dark urban fantasy, 'and Falling, Fly', which will be released in March 2010. If you're a Laurell K. Hamilton fan, I think you might enjoy it!

      http://www.youtube.com/watch?v=DVkMgt3E5Zg&amp...//www.skylerwhite.com/and-falling-fly&feature=player_embedded

    • profile image

      anonymous 8 years ago

      This is an excellent lens. I'm definitely going to be using it in the future. Thanks.5*

    • profile image

      anonymous 8 years ago

      Sergei with thanks from Video Production Florida.

      This is realy good news for any video production company that is trying to survive in this economy. You are obsoletely wright about huge opportunities that this will present. You get 5 strs for this lens from me:)

      Thanks !

    • profile image

      anonymous 8 years ago

      Very awesome lens! I loved it! An easy 5 stars!!!

    • profile image

      anonymous 8 years ago

      Great lens! I'd love it if you took a look at my book trailer - http://www.youtube.com/watch?v=wrQ_o7FmwKo. My husband and I made it on i-Movie, and people seem to think it's funny. :)

    • TreasuresBrenda profile image

      Treasures By Brenda 8 years ago from Canada

      Book trailers will be a great addition to our lenses. As a matter of fact, I may have used one before it was actually known as a book trailer. Good work; another bless-worthy lens!

      Brenda

    • profile image

      quickbiz 8 years ago

      Wow great idea and nice lens too.. I have bookmarked you and will be back!

      Movies Clips and Trailers

    • profile image

      anonymous 8 years ago

      Mitchell here from work online data entry.

      I was doing research on how to help a client market their book and found your page. Thank you so much!

    • profile image

      anonymous 8 years ago

      This is absolutely fantastic! Thank you for creating this page :) Free Fun Stuff!

    • profile image

      Frasero 8 years ago

      Awesome lens! Who knew there were such things as book trailers? Thanks!

    • profile image

      anonymous 8 years ago

      It looks like The Return of No. 44 will get a book trailer soon.

    • JohnFenzel1 profile image

      JohnFenzel1 8 years ago

      Superb lens, in every way!

    • profile image

      anonymous 8 years ago

      Hi, stumbled upon your site...very infomative. Looking forward to a book trailer.

      Ralph L. McNeal, Sr.

      Author: "Sleeper Cell"

    • profile image

      anonymous 8 years ago

      Terrific lens. I learned a lot fast. Many thanks.