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How To Write A Great Feature Article

Updated on December 1, 2015

For Essays, Assignments, Magazines, or Blogs

Have you ever wondered what a feature article is? Or how you go about writing a great one?

Maybe you just need help for an important school assignment or are looking to improve your general writing skills? It's easier than you might think and with only a little bit of effort you can produce a high quality feature article (and get the grade to match!).

The following hints, tips and ideas will apply to all types of feature articles.

This Page is a Good Example....

of a Feature Article or Feature Story

A Feature Article

Informs, Entertains & Persuades.


Articles aim to inform, entertain and persuade readers. But most articles will do all three to some degree. Online articles require you to be able to grab the reader's attention quickly and hold that attention. Writing a great article isn't always easy and there are many aspects that come together to make a great article.


Feature articles are detailed pieces of writing that explore a range of issues, opinions, experiences and ideas.

The purpose will vary depending on the media it is meant for. Regardless, it should appeal to the particular audience being targeted.

For example if a magazine was targeted at middle aged women, then the articles, advertising, and pictures within would reflect their interest in lifestyle, career, money, health and relationships.



Feature articles can be informative, entertaining, persuasive, or simply satisfy the reader's curiosity about a particular topic. A feature article may provide more information about an important issue, offer an opinion about current affairs, or simply present a personal or humorous perspective on modern day life. Unlike news reports, which can quickly go out of date, feature articles have a more general focus and may interest readers long past the date they're published.

Feature writers are often regular contributors who have a particular expertise or interest in their subject or topic. Writers go beyond just the facts on the surface and add colour, detail, background and personal comment. The appeal of these articles is usually the personal touch and viewpoints that they offer.

Types Include:

  • Analysis and opinion on current issues.
  • Profiles of, or interviews with well known-people.
  • Humorous reflections.
  • Personal experience or anecdotes.
  • Online articles (HubPages!).
  • Background information on local, national or international events.
  • Magazine articles.
  • Human interest stories.
  • Newspaper articles.
  • Background information and personal opinion on your interests.

Feature articles are not just dry facts, they provide story and information from a unique angle.

Writing Feature Articles

Steps To Writing A Feature Article

-Brainstorm ideas.

-Whats the purpose?

-Research your topic.

-Grab the reader's attention.

-Keep that attention.

-Leave an impression.

Feature Article Structure

Like any form of writing, a feature article follows a standard structure. While it may vary depending on your topic, a feature article should always include a headline, introduction, a main body, and a concluding paragraph.

Title & Headline

The headline performs a number of important functions. An effective headline:

  • Grabs the reader's attention and persuades them to read the article.
  • Highlights the main idea of the article.
  • Includes keywords (for online articles).

Feature Article

Feature Article
Feature Article


The first paragraph outlines the subject or theme of the article, it may also:

  • Provoke the reader's interest by making an unusual statement.
  • Provide any necessary background information.
  • Invite the reader to take sides by making a controversial statement.
  • Heighten the drama of an event or incident to intensify its appeal.
  • Establish the article's tone.
  • Create a relationship between the writer and the reader.

I can't write about my topic the way anyone else would. I need to put my own spin on it.

Details (the Main Article)

The middle section consists of a number of paragraphs that expand the main topic of the article into subtopics. The usual components are:

  • Subheadings.
  • Facts and statistics which support the writer's opinion.
  • Personal viewpoints.
  • Opinions from authorities and experts.
  • Quotes and interviews.
  • Anecdotes and stories.
  • Specific names, places and dates.
  • Photographs, tables, diagrams and graphs.


The concluding paragraph should leave a lasting impression by:

  • Reminding the reader of the article's main idea
  • Suggesting an appropriate course of action.
  • Encouraging a change of attitude or opinion.

... A spin that grabs my readers so they connect with what I am writing.

Language of Feature Articles

  • A personal tone is created through the use of informal, colloquial (slang) and first person narrative.
  • Relevant jargon adds authenticity to the information and opinions.
  • Anecdotes help to maintain reader interest.
  • Facts validate the writer's viewpoints.
  • In humorous articles, exaggeration and generalisation are used to heighten humour.
  • Rhetorical questions help to involve the reader.
  • Emotive words are used to evoke a personal response in the reader.
  • Effective use of imagery and description engage the reader's imagination.
  • The use of direct quotes personalises the topic.

Don't Forget

-Research & inform.

-Write well.


-Be Authoritative.

-Be insightful.

I'm Waiting For Your Feedback.

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    • profile image

      Sengs01 4 months ago

      I loved this well done on creating it

    • profile image

      yayo 7 months ago

      hi ,, ahm i want to write a feature article about an old log bridge and i dont know what should be my headline that would catch readers attention.. anyone? help please. you can reach me in my facebook NiceroseMary P Cahigal . thanks a lot

    • profile image

      Saifullah 14 months ago

      thanks you first,,, very informative

    • profile image

      MC 18 months ago

      Thanks much, I can now make my own feature article. I'd really learn many lessons.

    • profile image

      Aries 23 months ago

      This hubpage is really useful. I somewhat learn something unusual.

    • profile image

      Jinelle Faye Canillas 23 months ago

      This could help me to learn more about feature. I hope that I could be a writer someday.

    • profile image

      John-John 2 years ago

      I want to write a feature article on a disease called Alzheimer. I don't even know how to start or the topic I should start with. Pls help

    • profile image

      Johng798 2 years ago

      Hey there, You have done a great job. I'll definitely digg it and personally recommend to ceakabbgbedb

    • profile image

      David 2 years ago


    • profile image

      missirupp 2 years ago

      Inform, Entertain and Persuade. This will be my new mantra!

    • Saadat Ali profile image

      Saadat Ali 2 years ago from Pakistan

      Awesome Article...! I'm new here and your this article is really helpful for me.

    • Robert Levine profile image

      Robert Levine 2 years ago from Brookline, Massachusetts

      You mention school assignments in the second paragraph; feature article are very different from academic essays.

    • Elsie Hagley profile image

      Elsie Hagley 2 years ago from New Zealand

      Thanks, some excellent advice here. Now all I need to do is find a subject, research about it, sit down and write it. Easier said than done.

    • aesta1 profile image

      Mary Norton 2 years ago from Ontario, Canada

      Glad I found your hub. Sometimes, we need to be reminded of the important points. I usually stay away from controversy although I know this engages the readers.

    • Caroline Andrade profile image

      Caroline andrade 2 years ago from San Jose, California

      Very informative.

    • eilval profile image

      Eileen 2 years ago from Western Cape , South Africa

      There is a learning curve and you have great pointers - thanks !

    • Snakesmum profile image

      Jean DAndrea 2 years ago from Victoria, Australia

      Your tip about the last paragraph struck me - it's the part I have the most trouble with, and I'll have to work on that.

    • velzipmur profile image

      Shelly Wyatt 2 years ago from Maryland

      great article thanks for sharing

    • profile image

      shreen2008 2 years ago

      how much you can earn as feature article writer for magazines and newspapers?

    • SilverLotus1 profile image

      SilverLotus1 2 years ago

      For a long time I made a living as a feature writer. You've got some good tips here.

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