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The Importance of Good Content - Content is King

Updated on June 23, 2011

The Importance of Good Content

When you are writing or reading, do you think that content is king? Writing articles online is very various from writing for an offline newspaper or magazine. As an online marketer, writing articles is a principal part of your marketing strategy. Content truly is the King and it’s what your readers are really interested in. Embrace it, Successful content is simply content that many will find useful and delight. There is a simple rule to this, if people like your content, they will come back for more.

Try to focus on the benefits of the reader, what I mean is don't try to look as your writing for yourself, give the reader the information it needs or they are looking for, be detailed and effort to provide as much value in your writing as workable. At One Time you have properly keyword optimized your article, look over your article content and fix any and all spelling errors. This will assist the article to look more professional and it really does make a difference with the search engines. Adding good quality content to your own site growths your chances of being found in the search engines and holds a visitor's attention whilst they are on your site. You will maintain and get the better rankings. Many sites fail simply because of bad content, poorly written content, and often tiring content. Content is king is a fair and effective metaphor.


Content can mean any creative work, such as text, graphics, images or video. Highlight your content by enriching the text itself by having bold, paragraphs conspicuous by structuring the content but also by image. A picture is worth a thousand words so do not impoverish yourself! Quality writing is the number one principal to successful online marketing, the most important part of producing successful content is to find what people need or want, before others see it. Without original text content, most search engines will be unable to match search terms to the content of a site. Text content is particularly powerful for search engine placement. Once you have that, you just have to try and try again until you succeed.

Another tip is don't try to give too much, when writing online, offer the main info in a summarize way so the reader does not need to go anywhere else to find it. Sometimes when people read long never finish paragraphs, either they never read it completely or just passes over the content. Whatever your reason for writing articles, the power to be able to write many various articles from just one topic is a skill well worth acquiring.

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    • Marlin 55 profile image

      Marlin 55 

      7 years ago from USA

      Thank you for all the great information. This is a well written article.

    • Denise Handlon profile image

      Denise Handlon 

      7 years ago from North Carolina

      Very useful hub. Great advice and encouragement. Rated it useful

    • Nell Rose profile image

      Nell Rose 

      7 years ago from England

      Hi, thanks for the great advice, it doesn't hurt to go back and study it again in case we are missing something, so thanks, nell

    • Winsome profile image


      7 years ago from Southern California by way of Texas

      Well to be accurate, since his birthday is coming up, Elvis is king, but for articles you are correct. Thanks for the reminder. =:)

    • profile image


      7 years ago

      Some great advice and a great hub.


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