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HOW TO WRITE A CAPTIVATING QUALITY ARTICLE.

Updated on August 5, 2018

Article writing is one of the things we do at every stage of our lives but in different ways. In our elementary school days, during the exams, we would be told to write an article on one topic or the other. Even after a holiday especially a long/summer vacation program, the students are asked to write about how their holidays went or on a particular event e.g. the new yam festival.

Now, after each of these assignments, exams or class works, we are graded, and when our scores are not good, we really do not know what the problem was because, we wrote all we knew and used our best of knowledge, vocabulary and every other thing we had to write the article yet, the scores are not good or even nothing to write home about.

When we write for business purposes, we find out that our articles are not captivating to the target audience, which makes them not to continue reading or even leave a comment after reading. This thus destroys our purpose of writing the article. As a professional, I have decided to help you on how you can write a captivating quality article.

After reading this article, you will learn the importance of writing with the recommended style for any article or blogpost. Below are the recommended steps to write a quality article even outside an academic environment or the four walls of the school.

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The Introduction

An introduction is the first part of an article, and it is an important part of your content. This is because it makes your article appealing and understandable to the reader - whether it’s your teacher, lecturer, client, or customer.

The introduction is very important because it throws more light on the topic you are writing on and will make the reader know what he or she is going to gain or learn after reading the article. The introduction is the first part of the article and so should not be made up of vague words. It should be interesting and appetizing to the reader so that he or she would be eager to continue reading.

Not minding how good, useful, or important the topic you are writing on is, if the introduction or introductory aspect of your content is not good, the reader may stop immediately. Yes, this is because this reader will assume that the content is not interesting or relevant, not minding the fact that your topic is good and/or is going to be of a great importance and of good use to him or her.

The Body

This is the second part while writing your content. It is the wordy part of your content and also the main part of your article. This is because it contains the main purpose of the article. It is the educating part of the writing.

The body of the article contains the information that is being transferred from you, the writer to the reader – your audience. Because this part of the article contains the ideas or information you are given out or trying to communicate to your reader, each fresh idea or topic should be highlighted and treated singly in a fresh/new line or paragraph. Also note that this part is usually the longest part of the article and you should make it very easy to understand, except for technical, unavoidable terms. Keeping your grammar simple makes your work easy to read, and faster to digest.

The Conclusion

This is the end part of your writing and as the name goes, you conclude all you have written here. The conclusion gives a summary of what the article is all about. Also in some cases, the reader after reading the conclusion tends to understand more or even what he or she did not understand in the body or the main part of the article. This part of the article is usually short and educating.


With this, I hope you have learnt something new. The details above are a general way or guideline of writing a good article. It sounds basic, but most of us ignore this format so much. Although, one great thing that matters a lot in determining the effort your reader will put in completely reading the article is your choice of English. Once you have used simple sentences that are easy to understand, then your readership will improve drastically. Generally, every article should be made up of words that are easy to digest by the reader.

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    • Okorie Emeka profile imageAUTHOR

      Okorie Emeka 

      22 months ago from CT, USA

      Thanks, I am glad you love it.

    • profile image

      Chris Ob 

      22 months ago

      Awesome content. Your guide is very beginner-friendly and I think it should do well. So, all my freelance writers must follow this guideline.

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