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Make Money Writing and Selling Short Reports
If You Can Write an Article, You CAN Write a Short Report
If you've read any of my other articles here on Squidoo then you know I strongly believe that if you can write an article, you can also write a salable information product. I consider it to be a very natural progression up the profit ladder.
In fact, I've seen a few truly awesome articles here on Squidoo that with a few extra clicks on the keyboard, could've been packaged and sold. Not as articles, but as short reports.
(Would you like to see how I make money writing and selling lots of short reports? Click here to read my full story.)
How Long is a Short Report?
Short enough to be written in a day!
A short report is typically anywhere from 8-15 pages. I do my best to keep them within that range, but I almost always end up going over the limit.
I’m not in to adding a lot of fluff, but I do like to be personable and talk to my readers as if they’re sitting right in front of me. For me, the craft of writing IS first and foremost about making money. But it’s also about creating a fan base.
To create a fan base you have to come across as authentic. Authentic isn’t all about Step #1, Step #2, in a mechanical way. That type of plain vanilla writing doesn’t give readers anything to love about you.
You want to give great information when you’re writing those short reports. But you also want to be a little witty and chatty.
It helps readers to like you and it definitely encourages repeat business.
What Kind of Short Report Should I Write?
(Pssst...You already have the answer.)
Write a how-to based on your own experiences. That’s the easiest way to get the ball rolling and I can tell you from authoring 17 different reports (and counting) personal experiences sell.
I have a friend who bought a nice D-SLR camera and learned how to take great pictures of her kids. She uploaded dozens of those images to a few microstock websites and started making money selling the pictures to advertising agencies and website owners. Last month she pocketed almost $300 from her little hobby.
Guess what she’s doing to exponentially increase her income? (Besides taking A LOT more pictures, of course!)
She’s currently writing a short report about her microstock sales experience. Think of all the mom bloggers out there who would love to tell their readers about a short report like this.
There are a gazillion of them and they LOVE to review stuff. Can you say “ka-ching?” I’m sure she will in a few weeks.
How Do You Sell a Short Report Once You've Written it?
- Get an account at E-junkie. E-junkie acts as a shopping cart between your customers and PayPal. They will deliver a limited time download link to your customers via e-mail. Plus, they've got an affiliate system already in place if you want to use affiliates to sell your short report.
It only costs $5 a month and you can start selling your short report immediately. I've been using them for over a year and haven't had a single tech support issue to complain about.
- Promote it on your blog. I haven't counted, but I'm pretty sure I have fewer than 50 articles on my Internet Marketing Thing blog. Regardless of the amount, those articles generate about 125-200 visitors a day.
Even if I haven't posted any articles in a few weeks, I still get traffic and that means I'm constantly selling my short reports. Blogs are quite valuable in the short report sales process.
- Write a press release. I'm a HUGE fan of press releases. Not the ones you send to newspapers and magazines. I prefer SEO press releases that get featured on Google News and niche websites.
Press releases provide a nice influx of targeted traffic to my blog. They're often one of my top 3 traffic sources and I love them because I can send them out whenever I need a boost.
(If you've been hesitant about using press releases, you can see exactly how I used them HERE.)
Short reports can be powerful money makers
I know because I write and sell them for a living. (Writing on Squidoo is just icing on the cake!)
Check out my site to see exactly how I do it.