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Reading list, fall 2011

Updated on November 6, 2011

What I'm reading right now

Lots of books cross my desk each year. Every once in a while, I try to highlight some that have resonated with me.

Remember, your mileage will vary. I hope they provoke you to thinking a bit different.

As a bonus, I'm also including the funniest audio book I have ever heard.

PS since I've been building pages like this on Squidoo, your support has raised more than $20,000 in royalties for charity. Thank you.

The Master Switch

The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)
The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)

This one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry.

 

Guerilla Marketing Remix

The Best of Guerrilla Marketing: Guerrilla Marketing Remix
The Best of Guerrilla Marketing: Guerrilla Marketing Remix

Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg.

 

Confessions of Google Employee...

I'm Feeling Lucky: The Confessions of Google Employee Number 59
I'm Feeling Lucky: The Confessions of Google Employee Number 59

I can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly.

 

The Consuming Instinct

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

If you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page.

 

One for the Road

One for the Road: Drunk Driving since 1900
One for the Road: Drunk Driving since 1900

You know what they invented right after they invented cars?

Drunk driving.

This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake.

 

Incognito (the truth about the brain)

Incognito: The Secret Lives of the Brain
Incognito: The Secret Lives of the Brain

At a conference I recently attended, David talked about his work.

It's all anyone discussed for the next two days.

This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before.

 

Mass Instruction

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling
Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling

I end up recommending this book to parents again and again. It will transform the way you think of schooling.

 

And time for a break...

Bizarro Heroes
Bizarro Heroes

Dan is hysterical.

Better than Gary Larson, panel for panel.

Go for it.

 

Don't forget the Domino Project!

High quality books... since last Tuesday

Fame Junkies

Fame Junkies: The Hidden Truths Behind America's Favorite Addiction
Fame Junkies: The Hidden Truths Behind America's Favorite Addiction

A travelogue through the world of Hollywood kid actors, backstage parents and our culture of seeking fame at all costs--as a cure to loneliness.

This one will resonate with you.

 

The Filter Bubble

The Filter Bubble: What the Internet Is Hiding from You
The Filter Bubble: What the Internet Is Hiding from You

A must read, an initially obvious premise that gets more and more important (and foreboding) as you read.

 

The Beauty of Different

The Beauty of Different: Observations of a Confident Misfit
The Beauty of Different: Observations of a Confident Misfit

Hardcover, dazzling, illustrated and fabulously well written.

About weird and beauty and originality and passion...

 

Thinking Fast and Slow

Thinking, Fast and Slow
Thinking, Fast and Slow

One last pick... which will reshape the way you think you think.

 

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    • dogface lm profile image

      dogface lm 5 years ago

      "Incognito" seems to be most interesting in my opinion. Gotta take a look at that! Also, that Google book seems interesting as well.

    • JollyvilleChick profile image

      JollyvilleChick 5 years ago

      I just heard David Eagleman (Incognito) speak at the Texas Book Fest 2011. He does a great job of taking complex info and explaining it to regular people. My takeaway is that every brain is different.

    • hughgrissettsr lm profile image

      hughgrissettsr lm 5 years ago

      interesting lens!

    • hughgrissettsr lm profile image

      hughgrissettsr lm 5 years ago

      interesting lens!

    • LaraineRoses profile image

      Laraine Sims 5 years ago from Lake Country, B.C.

      Hi Seth, I believe that I am more of a reader than a writer. There were a few of these books that really caught my attention. Thank you for this list.

    • profile image

      anilsaini 5 years ago

      nice lens

    • profile image

      anonymous 5 years ago

      enjoyed your simple read at the beginning of this article, glad I browsed by it this morning.

    • profile image

      anonymous 5 years ago

      Looks like several books on your list have now made it to mine. Thanks for the recommendations!

    • profile image

      anonymous 5 years ago

      If you haven't read it yet I recommend The MicroScript Rules by Bill Schley. Just started it and already getting great information.

    • profile image

      RolandoPeralta 5 years ago

      Really cool list! thank you for sharing. I've already add a couple to my personal list.

      cheers,

    • profile image

      anonymous 5 years ago

      browsing the list. thoroughly enjoying "Resonate" by Nancy Duarte. disappointed by lack of female voices in this list. call me a sexist.

    • profile image

      anonymous 5 years ago

      If you like Incognito - you will definitely find the content in "You are not so smart" by David McRaney fascinating.

    • DanMoriarity LM profile image

      DanMoriarity LM 5 years ago

      Nice list, thanks for sharing. Now do you have any ideas on finding the time to read? haha

    • profile image

      anonymous 5 years ago

      @DanMoriarity LM: Yeah, stop watching TV. ;)

    • agoofyidea profile image

      agoofyidea 5 years ago

      Great list. I've read about half of them and will now add the other have to my reading list.

    • profile image

      anonymous 5 years ago

      Great list - I need to check these out, as they look really interesting!

      One book I would recommend that, based on these, seems like something you might like, is Ishmael by Daniel Quinn. More than any book I've read it changed the way I look at culture and human history.

      http://www.amazon.com/Ishmael-Adventure-Spirit-Dan...

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      anonymous 5 years ago

      Weapons of Mass Instruction is an incredible book - especially from the perspective of a teacher. Gatto speaks with such intensity and honesty. I've also heard Eagleman speak and really enjoy hearing what he has to say.

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      anonymous 5 years ago

      Thank you for the list! Just in time for a much needed vacation where I can actually get some reading done!

    • profile image

      anonymous 5 years ago

      Thanks for the recommendations - great topics!

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      anonymous 5 years ago

      wow, these all look great. Ordering "The Consuming Instinct"...

    • profile image

      anonymous 5 years ago

      I think your blog and writing are always very insightful and thank you for this list of interesting books youre reading but dont you think theres a place for fiction as well, that reading good fiction helps broaden a person, gives us perspective, allows us to see the world through another set of eyes, and, if were lucky, lets us withdraw for a few minutes from our current world and explore the plight of real people engaging with timeless, ageless themes of humanity.

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      anonymous 5 years ago

      @DanMoriarity LM: get rid of your tv, read during your lunch break, read while waiting in line at the supermarket, or get audiobooks to listen to in your car.

    • profile image

      anonymous 5 years ago

      What, Seth. No sci-fi this time around?

    • profile image

      anonymous 5 years ago

      @anonymous: I started reading during breakfast - it's a great way to relax in the morning before work and get some extra reading time in.

      And I agree - audiobooks are great, especially for a long drive!

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      ZBT 5 years ago

      I haven't read any of the books that you're reading/have read, so thanks a lot for the suggestions. Happy reading to you, Seth!

    • profile image

      VertexFitness 5 years ago

      This is a GREAT list!! Thanks

    • profile image

      anonymous 5 years ago

      Weapons of Mass Instruction is important for all people to read, not just parents. I especially like giving it to young adults who are pursuing careers in education. It is eyeopening, as it shows that our school system is extremely successful in accomplishing its goals.

    • profile image

      anonymous 5 years ago

      I want them all!!!!

    • profile image

      anonymous 5 years ago

      I heard Gato speak once. riveting.

    • profile image

      anonymous 5 years ago

      I'm excited to read some of these books! I've just started reading your blog in the last month & it is very insightful & thought provoking. The titles of these books alone are intriguing...can't wait to see what's between the covers! Thanks for posting this list!

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      anonymous 5 years ago

      All of these look great; I am especially excited to read Weapons of Mass Instruction; I have been thinking a lot about this lately.

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      anonymous 5 years ago

      Weapons of Mass Instruction is a "stunner!" It has absolutely changed the way I speak to my teenage sons about their passion for learning versus what the eduction machine wants to market. Thanks, Seth for mentioning this groundbreaking work.

    • profile image

      anonymous 5 years ago

      Great list. Which one is " the funniest audio book I have ever heard"?

    • profile image

      anonymous 5 years ago

      I'd add that David Eagleman's work of fiction "Sum" (really short stories about different, often-hilarious and often-heartbreaking and always, always cutting and stirring options of cosmology) is a quicker and more enjoyable read that does just as much (if not more) to expand the life of the brain :)

    • profile image

      anonymous 5 years ago

      Thanks for sharing this! Definitely going to be reading some of these...

    • profile image

      anonymous 5 years ago

      WIth reference to Steven Pinker's book: outward violence may be declining but according to Martha Stout, 1 in 25 people lacks conscience. She elucidates in her book The Sociopath Next Door. (2005) Well worth reading and heeding. Blessings!

    • profile image

      anonymous 5 years ago

      Sigh...

      Heavenly info.

      Thank you, Seth.

    • profile image

      parkhowell 5 years ago

      Read The Master Switch, twice, about the rise, fall, and rise of many of our informational industries. One of my favorites of the year.

    • hessa johnson profile image

      hessa johnson 5 years ago

      I'm reading your book Linchpin at the moment, but I've written down your list for future reference. Thank you for sharing.

    • profile image

      anonymous 5 years ago

      Good timing I've just finished reading this wonderful book called "Linchpin", "incognito" is possibly appropriate.

    • profile image

      anonymous 5 years ago

      May I suggest Adapt from @TimHarford - aka the Undercover Economist. Superb insights.

    • profile image

      anonymous 5 years ago

      My booklist is already long, but there are some great reads here -- thanks for the recommendation. I need to take a speed reading class now.

    • profile image

      anonymous 5 years ago

      As usual Seth's list of books to read are always appealing. I plan on buying a few.

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      euinc 5 years ago

      Clearly a must read: The Heart and The Fist by Eric Greitens

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      anonymous 5 years ago

      Great list - especially 'Incognito' - anything David Eagleman writes is at the top of my list. He's brilliant. Has anyone read "Moonwalking with Einstein" (by Joshua Foer)? I'm tempted, but would love to hear some feedback first, if possible.

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      anonymous 5 years ago

      Great reads :-)

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      anonymous 5 years ago

      @anonymous: Moonwalking with Einstein is excellent, highly recommend it!

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      anonymous 5 years ago

      Thanks so much for sharing this list! I just finished linchpin, and I really liked the essence of what you had to say. I dare say that it's already starting to help me. Thanks!

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      SunilGandhi 5 years ago

      Gr8. May I add book called LAUNCH also as book must read by Michael Stelzner.

      www.aanekant.blogspot.com

    • profile image

      anonymous 5 years ago

      @anonymous: Thanks Scott! I suspected as much, great to have the feedback.

    • firstknow profile image

      Andrew Halfacre 5 years ago from United Kingdom

      May I add 'First, Know What You Want' - why goals don't work and how to make them. Ideal if you want to sort out what you really want http://www.amazon.com/dp/1907498559

    • profile image

      anonymous 5 years ago

      I'm not sure John Taylor Gatto's book is helpful. He advocates unschooling--kids learning on their own. Really? No schools?

    • profile image

      HuntAndFishGuides 5 years ago

      Nice list Seth, much appreciated.

    • profile image

      anonymous 5 years ago

      @anonymous: Really. Homeschooling and unschooling are powerful, creative, and always evolving.

      best thing we ever did as a family.

    • profile image

      anonymous 5 years ago

      Just ordered 3 of them...thanks!

    • profile image

      anonymous 5 years ago

      another good one, psycho-cybernetics by maxwell maltz, on the imagination and self perception. i think now, more than ever, we need more books like this one. thanks for the list!

    • profile image

      anonymous 5 years ago

      [1]

      When I think back

      On all the crap I learned in high school

      It's a wonder

      I can think at all

      And though my lack of education

      Hasn't hurt me none

      I can read the writing on the wall

      - from: Kodachrome Paul Simon

      [2]

      When I was young,

      it seemed that life was so wonderful,

      a miracle, oh it was beautiful, magical.

      And all the birds in the trees,

      well they'd be singing so happily,

      joyfully, playfully watching me.

      But then they send me away

      to teach me how to be sensible,

      logical, responsible, practical.

      And they showed me a world

      where I could be so dependable,

      clinical, intellectual, cynical.

      - from: The Logical Song by Supertramp [Songwriters: Davies, R; Hodgson, R]

    • profile image

      plf515 5 years ago

      I am reading the Pinker book now. It's fascinating!

      Can I ask what module you used to write this and how you got your comments lined up with the books? Thanks! (I am new to Squidoo)

    • jtmcwill profile image

      jtmcwill 5 years ago

      great list! I will have to check these out thanks for the recommendations.

    • Elyn MacInnis profile image

      Elyn MacInnis 5 years ago from Shanghai, China

      Thank you - this is all great grist for the mill. I am starting with the one on the brain - looks fascinating.

    • profile image

      anonymous 5 years ago

      @anonymous: The social skills alone that kids learn in school are worth thier existance.

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      anonymous 5 years ago

      @anonymous: actually, i would say the social skills kids learn in school is enough to keep them out of school

    • profile image

      anonymous 5 years ago

      nice, nice, nice! Will check out these books.

    • profile image

      anonymous 5 years ago

      It would be great to be able to see immediately which are available on kindle

    • Mickie Gee profile image

      Mickie Goad 5 years ago

      I so wish I was "in" to non-fiction. I read to escape my virtual world. This weekend I listened to an Agatha Raisin audio book. Thanks for the suggestions, though. Maybe osmosis will work by just visiting this page.

    • profile image

      PaulaJohnson 5 years ago

      @anonymous: My book group really liked Moonwalking.

    • profile image

      PaulaJohnson 5 years ago

      Another good book is "Competitive Intelligence Advantage" by Seena Sharp. She makes you look at information a little differently.

    • profile image

      anonymous 5 years ago

      @anonymous: I love that Supertramp song but the lyrics depressed me when thinking in context of that book. We expose our children to all of these wonderful experiences and then we "brainwash" them into conformity. Thanks for sharing this.

    • profile image

      anonymous 5 years ago

      was checking out "The Consuming Instinct" on Amazon, and guess which books showed up on the Frequently Bought Together list..Incognito and Guerilla Marketing Remix..The exact same books Seth listed above..Random Coincidence? Hardly likely..A great example of how expert opinion can shape the market!

    • profile image

      anonymous 5 years ago

      was checking out "The Consuming Instinct" on Amazon, and guess which books showed up on the Frequently Bought Together list..Incognito and Guerilla Marketing Remix..The exact same books Seth listed above..Random Coincidence? Hardly likely..A great example of how expert opinion can shape the market!

    • Scarlettohairy profile image

      Peggy Hazelwood 5 years ago from Desert Southwest, U.S.A.

      These books sound interesting indeed.

    • THNeto profile image

      THNeto 5 years ago

      Weapons of Mass Instruction is great, on a pet peeve of mine about what we so often, so loosely and dangerously term "education". Incognito looks interesting, thanks for the recommendations.

    • profile image

      anonymous 5 years ago

      Another classic is Why We Buy by Paco Underhill.

    • niceman91 lm profile image

      niceman91 lm 5 years ago

      nice books.will check on them! :)

    • Technospunky profile image

      Technospunky 5 years ago

      I will definately be reading some of these, thank you for the lens

    • profile image

      Copyforthewin 5 years ago

      Oh hey wow! Pinker's new book! I was looking forward to that! I already have seen some videos of him talking about it. It's actually about the global decline of violence. While the media is pushing us an image that the world gets more and more dangerous, violence is actually declining! Such an immense topic! Thanks for the tip!

    • profile image

      anonymous 5 years ago

      Awesome book list! A plethora of subjects... looking forward to expanding my mind! #lovetoread

    • profile image

      anonymous 5 years ago

      @PaulaJohnson: Thanks for letting me know, Paula! There are so many books I want to read at the moment.... how to choose???

    • retrochalet profile image

      Cindy Fahnestock-Schafer 5 years ago from Hedgesville, WV

      Looking forward to checking out some of your suggestions. I'm finishing up Steve Jobs now.

    • doeloer profile image

      doeloer 5 years ago

      you are my fav author and i'm going to read some of those books for sure..

    • Linda BookLady profile image

      Linda Jo Martin 5 years ago from Post Falls, Idaho, USA

      I haven't read the new John Taylor Gatto book - but it is definitely on my 'must read' list now. Several others on your list caught my attention as well.

    • Trender1 profile image

      Trender1 5 years ago

      Great stuff, especially that Guerilla Marketing!

    • profile image

      readtoawake 5 years ago

      Good job, If you want to become successful and financially free then you should read good books and good articles like this one.

    • harty5680 profile image

      harty5680 5 years ago

      Great ideas for reading. I'm writing some of them down for sure and I definitely want to check out some of yours. If you're a fiction reader, I would love for you to check out my book "The Ten-Day Forecast". Here's a lens I did for it:

      https://hubpages.com/literature/the-ten-day-foreca

    • MartieG profile image

      MartieG aka 'survivoryea' 5 years ago from Jersey Shore

      Always looking for the next great read! thanks for the tips!

    • profile image

      bharatcnos 5 years ago

      I can't tell you how important and time saving it is in today's world to get a list like this from someone like Seth Godin

      Thank You..:)

    • webdesigndublin1 profile image

      webdesigndublin1 4 years ago

      Great list-I am going to get the Guerilla Marketing one

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      slt123 4 years ago

      Thanks for everything, Seth, including this wonderful list.

      I'll be sure to have a look at all of them as I prepare to transition to college.

      (Sorry I missed this earlier.)

      Cheers!

    • HomeDecorKnight profile image

      HomeDecorKnight 4 years ago

      Great list! Thanks for sharing this lens.

    • profile image

      laurenrich 4 years ago

      This is a great list. Thanks for the information.

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