Reading list, fall 2011
What I'm reading right now
Lots of books cross my desk each year. Every once in a while, I try to highlight some that have resonated with me.
Remember, your mileage will vary. I hope they provoke you to thinking a bit different.
As a bonus, I'm also including the funniest audio book I have ever heard.
PS since I've been building pages like this on Squidoo, your support has raised more than $20,000 in royalties for charity. Thank you.
The Master Switch
This one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry.
Guerilla Marketing Remix
Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg.
Confessions of Google Employee...
I can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly.
The Consuming Instinct
If you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page.
One for the Road
You know what they invented right after they invented cars?
This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake.
Incognito (the truth about the brain)
At a conference I recently attended, David talked about his work.
It's all anyone discussed for the next two days.
This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before.
I end up recommending this book to parents again and again. It will transform the way you think of schooling.
And time for a break...
Dan is hysterical.
Better than Gary Larson, panel for panel.
Go for it.
Don't forget the Domino Project!
High quality books... since last Tuesday
A travelogue through the world of Hollywood kid actors, backstage parents and our culture of seeking fame at all costs--as a cure to loneliness.
This one will resonate with you.
The Filter Bubble
A must read, an initially obvious premise that gets more and more important (and foreboding) as you read.
An audio book and some other lists
The Beauty of Different
Hardcover, dazzling, illustrated and fabulously well written.
About weird and beauty and originality and passion...
Thinking Fast and Slow
One last pick... which will reshape the way you think you think.