Four Ways to Market Your Freelance Writing Services
A challenge many freelance writers face during their writing career is finding constant work. This results to hanging on to repeat low paying gigs just to make ends meet. The main problem is that many will opt to wait until work opportunities show up so that they can apply and hopefully get the job. This is a risky way to get work since employers hardly know you let alone what you can do for them. On the other hand, you can market your services to ensure that work comes to you rather than you search for it. Here are ways to market your freelance writing services.
Article marketing is the best way to market your writing services. It is also the easiest for someone who is in the freelance writing field since you already have the writing skills. All you need to do is use the skills acquired writing articles for your clients and apply them to your writing. Once you have an article, you can submit it to one of the many article directories online.
You need to have some SEO skills to write articles targeted for potential employer readership. However, you shouldn’t use the articles to market your services. Many article marketing directories consider this as sales content and this might actually have your account suspended. The article content should display your writing skills.
Actual marketing of your services should come at the author’s bio. This is where you are allowed to tell potential employers about yourself and writing services you offer.
With article marketing, you are able to show off your skills as a freelance writer as well as get potential employers. In addition, these articles can also bring in passive income.
Ask for referrals
Your clients are another great way to market your freelance writing services. Never shy away from asking for a referral from a satisfied client. Many writers assume that clients will recommend them to other employers. However, if you don’t ask, the employer will simply assume that you already have enough work on your hands.
In order to ask for referrals, you need to ensure that your client's needs have been met. Also, ensure not to come out as pushy since this might cost you the client you already have. Another thing to keep in mind when asking for referrals is to assure your client that your current relationship won't be affected negatively in case you are recommended to other employers.
Tell everyone about your writing services
This method works effectively online and offline. Tell everyone about your freelance writing services. Even if they won’t have a job for you at hand, they are very likely to contact you or even refer someone else when an opportunity arises. Therefore, take any social occasion as a marketing opportunity.
Business cards are very effective when it comes to offline marketing. Online, you can use social media as a way to get the word out about your freelance writing services.
Help other freelance writers
There is always a freelance writer who needs help in one way or another. By providing help where needed, you are actually marketing your writing services. In any way, the writer will be sure to recommend your services incase they are unable to do a writing task themselves.
Some ways to help other writers is give writing tips, offer to help them complete tasks and even outsource some of your work to them.
Marketing your freelance writing services is the first step to getting constant work. It might take time to come up with an effective marketing strategy. However, it is always worth it if you want to earn your living as a freelance writer.