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Why Writers Need a Consistent Social Media Presence; Writing On the Internet

Updated on September 27, 2012

The Presence

A consistent social media presence is a strategy.
A consistent social media presence is a strategy. | Source

Social Media Presence and the Freelance Writer

Navigating social media websites is an important task for freelance writers. Popular social media networks include the electronic giants of Facebook, Twitter and Google+. There are countless other websites vying for the top spots on your bookmarks list.

The freelance writer needs a social media presence as a way to increase readership. How can the writer sell more copies of his or her e-book if no one knows it even exists? With so many people spending chunks of time daily on the Internet, writers need to go to the place of their potential audience. Readers are sipping coffees while hanging out in virtual circles at Google+ or electronic forums.

For a freelance writer at a content website, payment is conditional entirely or in part by the number of reads on the articles written there. The writer wants to increase readership to increase revenue share or amount paid out per article.

Simply being on social media networks is not enough to sell books or have articles read online. Consistency of the freelancer's social media presence on the networks is a big part of getting their work read and noticed by others.

Loyalty and Social Media Presence

Reader loyalty can open up the doors for a freelancer's work.
Reader loyalty can open up the doors for a freelancer's work. | Source

Creates Reader Loyalty

When freelance writers maintain a consistent social media presence, they build loyalty with their readers and with other writers online.

With a daily presence on specific social media networks, the writer is able to create a reliable image. In other words, he or she can be counted on to appear and interact on the networks regularly. With reliability comes trust by readers and other writers who join him or her on the virtual space.

Trust leads to loyalty. Writers who regularly share the works of others on social media networks build connections with those people; reciprocity is created whereby the people read each other's works and share them too. Connections are formed and work is shared to more people than the individual writer would be able to reach if working without connections.

Without a consistent social media presence, the freelance writer reaches a minimal audience and does not form loyal connections. Less reads means less revenue earned for the writer.

Enables Writers to Be Remembered

When a freelance writer shows up consistently online on social media networks, his or her name and attached photo become known to the network's users. This point is connected to the concept of trust. When the name becomes more familiar, the writer becomes more accepted into the network by the other users. The writer is investing time into the network which gets noticed as interest and the writer is more likely to be taken seriously within the website.

Users are more likely to let down their guard and read the material posted by the freelance writer who regularly invests more of his or her time in a specific forum or network. More online views of the work are earned by the freelance writer. If the writer were to appear only once a week on Twitter, the unpredictability of the presence shows disorganization and may negatively impact views of his or her tweets.

When Presence Becomes Routine

Social media becomes routine, like brushing your teeth each morning.
Social media becomes routine, like brushing your teeth each morning. | Source

Creates a Routine

When freelance writers maintain a consistence social media presence, a routine begins to form between the writer and his or her online connections.

The reciprocity of reads and shares between writer and connections of work written online becomes habit as part of the day. Shares made on a daily basis add up to more shares than if the writer only appears on the specific network once a week. Rather than one share a week, there are seven. Or more, depending on the number of quality connections made online who read the work.

For freelance writers who are paid based on revenue share, increasing the number of reads through social media networks is very important for generating more income. More shares makes for more reads of the posted material.

The Use of Social Media

Social media is a necessary tool for freelance writers to increase the number of people who read their work and gain more exposure online. A consistent social media presence affords freelance writers many advantages. Reader loyalty is gained, a wider audience is reached through shares by connections, and the writer becomes memorable to others.

Freelance writers, however, do need to focus their online efforts. Sharing information on ten social media networks would take valuable time away from work. The writers need to focus on a handful of networks that are most effective for them personally and that they enjoy using on a regular basis. Other networks can be accessed less frequently, such as once or twice a week. A consistent social media presence is a great way for freelance writers to build readership and gain valuable connections.


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    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      All very good points and well taken!

      Voted up, useful, and interesting.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Thank-you Audrey! Glad the social media information helps you!

    • AudreyHowitt profile image

      Audrey Howitt 5 years ago from California

      So very true Christy!!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Hi B. Leekley, there is certainly much to learn about social media. This hub's points apply to people of a variety of levels in networking. Even for a novice, you can reach out to people on Twitter, G+, and Pinterest who post similar items to the posts you share on those sites. You will find people are eager to add you back to make more connections too. I see you are reading my other hubs; I do have many on social media and writing that may help you. Thanks for your comment, read, share, and for the compliments as well!

    • B. Leekley profile image

      Brian Leekley 5 years ago from Kalamazoo, Michigan, USA

      Up, Useful, Interesting, and shared with followers.

      I admire your clever ways of illustrating your hubs, like toothpaste on a toothbrush for "routine" or a football play doodle for "strategy". I'll learn from your example next time I have a hub topic that is not readily illustrated.

      This hub is for experienced users of social networking sites. Have you done any hubs yet for beginners? I put links to my hubs and to other hubs I especially admire on Pinterest, Twitter, Facebook, and Google+, but the only one I actually go on is Facebook, because that is the only one that anyone I personally know uses. And I go on Facebook a lot less these days than in past years, because reading hubs is more interesting. If I log onto Twitter, what should I do then? Ditto Pinterest? And Google+? I've started little by little to have hubber contacts on the social networking sites, but I assume you are not referring to that or to personal family and friends but rather to a general social networks public. Yes? Or?

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @dwacira, a good observation by you and I can tell you understand the concept well. Thank-you for your kind support here.

    • dwachira profile image

      [ Danson Wachira ] 5 years ago from Nairobi, Kenya

      I agree ChristyWrites, it is almost impossible to separate writers and social media. We need followers and readers. Voted up, useful and shared.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Vinaya, I was the same way with social media before I started writing online. It is indeed a part of the position!

      @RealHousewife, I'm glad you identified with the points. Thanks for the votes too!

      @Jane, You're so nice to stop by! Yes I want you to write that next book too my friend :)

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Brian, yes a variety of methods is good with most things as butting your eggs all into one basket can become a problem if something happens to the basket! Thanks for the comment.

      @BethDW, Yes I hope this hub helps new writers. I remember how I struggled. Thanks for the comment and vote :)

      @Rajan, I'm glad you found the hub useful. I appreciate the vote too.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 5 years ago from Nepal

      I was not a great fan of social media and my online presence was almost naught before I started online writing.

      These days I try to make extensive use of social media to market my works.

    • RealHousewife profile image

      Kelly Umphenour 5 years ago from St. Louis, MO

      Very nice hub! We sure do need to be active or like you said - who would know our material is sitting here waiting to be read? Voted up and everything.

    • profile image

      Jane Carroll 5 years ago

      Great article. It is difficult to find that balance...with limited time. I enjoy social media...and I really need to be writing my next book. Thanks for reminding me to focus on a handful instead of trying to do them all!

    • BRIAN SLATER profile image

      Brian Slater 5 years ago from England

      Good article, although social networking is a very useful tool for internet writers and marketeers it's not the only method. The right balance has to be struck otherwise readers will turn against you if you overly promote.

    • profile image

      BethDW 5 years ago

      Awesome hub! Great information for people new to the whole 'freelance writing online' gig...I definitely find there is a direct correlation between my use of social media, and my traffic here on hubpages. Voted up!

    • rajan jolly profile image

      Rajan Singh Jolly 5 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Very true. The importance of regular interaction on social networks has been very well underlined by you.

      Thanks for sharing these tips which are so vital for gaining readership.

      Voted up and all the way across.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @MJ, thanks for taking the time to read and comment :)

      @aladinsane, Thank-you for the glowing remark! I also appreciate the tip about SocialOomph and I will look at it to help with my Twitter timing. You have offered me great feedback here!

    • profile image

      M. J. Joachim 5 years ago

      Wonderful article, Christy:)

    • aladinsane profile image

      aladinsane 5 years ago from Cornwall, Ontario, CANADA

      Wow, Christy! You've outdone yourself here! Great job with a wealth of information for new online writers and those just getting around to advertising their own works. One area you should know about is in "SocialOomph", the Twitter re-tweet service, as most people who retweet do so on the Twiiter page, which doesn't help the writer - writers need to go to the writer's article and tweet from there. That's the only way to get increased traffic using Social Oomph, which is a great service and the free version can do a lot for page views when used properly!

      Thanks for all this!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Teaches, I do hope the hub is useful. I am flattered by your comment that I am keeping up with the trends! Thanks my friend.

    • teaches12345 profile image

      Dianna Mendez 5 years ago

      Thanks for the vaulable information, Christy, your posts are always the latest trend online! I am keeping this on top of my desk as a reminder. Your hub is one that will help many of us keep focused. Voted up!