Why Writers Need a Consistent Social Media Presence; Writing On the Internet
Social Media Presence and the Freelance Writer
Navigating social media websites is an important task for freelance writers. Popular social media networks include the electronic giants of Facebook, Twitter and Google+. There are countless other websites vying for the top spots on your bookmarks list.
The freelance writer needs a social media presence as a way to increase readership. How can the writer sell more copies of his or her e-book if no one knows it even exists? With so many people spending chunks of time daily on the Internet, writers need to go to the place of their potential audience. Readers are sipping coffees while hanging out in virtual circles at Google+ or electronic forums.
For a freelance writer at a content website, payment is conditional entirely or in part by the number of reads on the articles written there. The writer wants to increase readership to increase revenue share or amount paid out per article.
Simply being on social media networks is not enough to sell books or have articles read online. Consistency of the freelancer's social media presence on the networks is a big part of getting their work read and noticed by others.
Loyalty and Social Media Presence
Creates Reader Loyalty
When freelance writers maintain a consistent social media presence, they build loyalty with their readers and with other writers online.
With a daily presence on specific social media networks, the writer is able to create a reliable image. In other words, he or she can be counted on to appear and interact on the networks regularly. With reliability comes trust by readers and other writers who join him or her on the virtual space.
Trust leads to loyalty. Writers who regularly share the works of others on social media networks build connections with those people; reciprocity is created whereby the people read each other's works and share them too. Connections are formed and work is shared to more people than the individual writer would be able to reach if working without connections.
Without a consistent social media presence, the freelance writer reaches a minimal audience and does not form loyal connections. Less reads means less revenue earned for the writer.
Enables Writers to Be Remembered
When a freelance writer shows up consistently online on social media networks, his or her name and attached photo become known to the network's users. This point is connected to the concept of trust. When the name becomes more familiar, the writer becomes more accepted into the network by the other users. The writer is investing time into the network which gets noticed as interest and the writer is more likely to be taken seriously within the website.
Users are more likely to let down their guard and read the material posted by the freelance writer who regularly invests more of his or her time in a specific forum or network. More online views of the work are earned by the freelance writer. If the writer were to appear only once a week on Twitter, the unpredictability of the presence shows disorganization and may negatively impact views of his or her tweets.
When Presence Becomes Routine
Creates a Routine
When freelance writers maintain a consistence social media presence, a routine begins to form between the writer and his or her online connections.
The reciprocity of reads and shares between writer and connections of work written online becomes habit as part of the day. Shares made on a daily basis add up to more shares than if the writer only appears on the specific network once a week. Rather than one share a week, there are seven. Or more, depending on the number of quality connections made online who read the work.
For freelance writers who are paid based on revenue share, increasing the number of reads through social media networks is very important for generating more income. More shares makes for more reads of the posted material.
The Use of Social Media
Social media is a necessary tool for freelance writers to increase the number of people who read their work and gain more exposure online. A consistent social media presence affords freelance writers many advantages. Reader loyalty is gained, a wider audience is reached through shares by connections, and the writer becomes memorable to others.
Freelance writers, however, do need to focus their online efforts. Sharing information on ten social media networks would take valuable time away from work. The writers need to focus on a handful of networks that are most effective for them personally and that they enjoy using on a regular basis. Other networks can be accessed less frequently, such as once or twice a week. A consistent social media presence is a great way for freelance writers to build readership and gain valuable connections.
More Information about Social Media
- How Too Many Facebook Likes Can Hurt Your Reputation
Facebook is popular, no I mean really popular. Users show their preference for content by pressing the electronic "like" button. Press the button too many times however and your reputation could suffer.
- Popular Abbreviations on Twitter
Twitter is a fast-paced social media network that relies on brevity. Public messages or "tweets" are confined to 140 characters. Use abbreviations to include more content in messages. Understand other users' tweets as well by learning abbreviations.