5 Tips On How To Make Money Article Writing
Part I - Do A Little Research
This is the first part of a 5 part series on how to make money writing articles.
Article Marketing is essentially writing an article about a product or service you are providing and distributing it to article directories, forums, hubs and newsletter publishers. It is an inexpensive way to market your business and virtually one of the cheapest ways to make money online.
How you make money from Article Marketing is by writing several articles that are keyword optimized for tapped and untapped niche markets, and placing your business or affiliate program url links into the resource box. These links are your money making tool.
How do you start a Money Making Article Writing Business?
With a Little Research
I know it may be plainly obvious to you but before your start creating an article you need to have something to write about. & even though you recognise that fact, there is one thing you must not do, and that is rush off and start compiling your article simply because you like a particular subject. Not everyone may share your enthusiasm. Your article has to be about something people want or need to read. It therefore follows that if you want to make money from writing articles you have to carry out some research.
Most people who are looking for information online will use search engines to try to find what they’re looking for. They will have a search term that most accurately represents what they’re seeking, and they will use Google, Yahoo or MSN to find it. The search engines is where you you will carry out your first research project.
Let’s say you are going to write an article about ‘weight loss’, a keyword phrase and market in which people are always searching for information that will help them slim down.
However, ‘weight loss’ is a very popular keyword phrase and is searched for on approximately 84.8 million sites ranked by Google. I mention this because one way in which you will use your articles to make money is by driving visitors to your web pages. But if your article is not on the first couple of pages of the search engine results, it is unlikely to be seen if you’re competing against over 84 million other websites.
To remedy this and get a decent number of visitors to your website you will have to research further and find other keyword phrases that people are using to search 'weight loss', as well as ensuring that there is not too much competition. How you conduct this further research is a relatively easy process.
Once again using ‘weight loss’ as an example; the first thing that you should do is search on the phrase using the free Word Tracker keyword research tool. This will show you the top 100 such terms that people use when they are trying to find weight loss related information.
When I carried out this search there were 27,226 searches every day for terms or phrases that are related to weight loss. This is a great search volume figure with ‘weight loss’ itself being searched 4,982 times every day.
However you have to search through all of the terms that are highlighted on the Word Tracker page to find those where there are reasonable numbers of people searching. But, you also want terms that have considerably less competition as indicated by the number of sites listed by Google.
As a general indication, I would usually look for terms or phrases that Word Tracker tells me are searched for at least 30 times a day and has less than 30000 competing sites listed by Google. One crucial point you must remember when searching is to use the exact phrase match (by enclosing the search term in quotation marks - “.”), using this method will give a more accurate search figure.
On my search I found the phrase “free weight loss programs” is searched for 235 times a day; so the next thing to check is how many sites are competing for that particular phrase using Google: The figure returned was 732, which is an encouraging result; it’s a good number of searches but with little competition. This is the kind of key phrase you need to write articles around. If you want to make money from the weight loss market, it is terms like “free weight loss programs” you should use as a primary key phrase in your article.
Nevertheless, whatever market you decide to write articles on simply follow the research guidelines I detailed above and always delve down deeper on the initial keyword phrase until you find a phrase that receives a good number of searches per day but that has little competition.
Monetize Your Article To Make Money
In order to make money from your articles you need to monetize your article. Monetizing is basically adding a commercial element to your article.
Therefore the first step you need to take is to join the various affiliate marketing networks and write an article that is relevant to the product or service you are going to promote.
One of the great things about affiliate marketing is that you don’t have to go through the time, trouble and expense of creating your own product or website. This is because the majority of affiliate vendors provide the product, website and marketing materials for you.
I’m going to use the ‘weight loss’ niche as an example. In this niche you can either sell physical or digital information products.
Taking physical products first, you may have purchasers buying diet pills and supplements. There are many companies who are willing to pay you a commission to sell their products, and the major affiliate network sites like Commission Junction, ShareASale, LinkShare or Tradedoubler are the type of networks you should sign-up with as an affiliate to sell physical products.
In order to find a suitable digital info-product, you can look at either
Clickbank.com or PayDotCom.com. Clickbank is by far being the biggest digital info-product resource site.
Once again there are literally hundreds of website owners who are willing to pay you a percentage for the products you sell on their behalf. You can earn commissions of up to 75%.
Clickbank has a‘Marketplace’ page where you can search for products.
You will find underneath each product listing a line of text in green that gives you the information that you need in order to decide whether you want to promote a particular product.
The first text is the amount of the sale ‘$/Sale $47’.
Next is the sale percentage“%/sale: 75%”. This figure indicates exactly how much the product creator is willing to pay affiliates per sale. In this case, affiliates earn 75% of the product purchase price as a commission.
Moving further you will see the following figure“%refd: 93.0%”. This figure indicates the percentage of sales that are being generated by affiliates.
The final figure you will see is for “grav” which indicates the gravity of the product, which is Clickbank’s own measure of product popularity.
If the gravity is a high figure, say 581.14 then you know this is an extremely popular product
There are two different ways that you can view this.
Firstly, the product is popular and people are happy to buy it, so it might be worth promoting.
Or there is too much competition and it may be extremely difficult to make any money from an already saturated market of successful affiliates.
Personally, I would steer clear of such a product and select one that has middling popularity (with a gravity rating of between 20 and 100 points) because this would represent a product that was reasonably popular, but not too much so.
Your main purpose is to write articles and make money. You should therefore consider how many other people are writing articles and promoting the same product.
To do this visit the homepage of the #1 article directory site, EzineArticles, and search on the product name. Use the same product name as the one featured at number 1 on the Clickbank site.
You will very quickly see whether there is a great deal of competition already in the article writing sphere.
Even if the number of articles written is high it does not mean that is will be an impossible task to make money from writing articles for that particular program, but it is certainly going to make it considerably more difficult, so you may wish to return to Clickbank and choose a product with less competition.
When you are writing your article you should consider using keywords in the Title, throughout the content and in the resource box where you will place your anchors and links.
One final thing that needs to be assessed before deciding whether this product is really one that you want to run with is the strength of the sales page itself.
If the page does not work for you, then the chances are very good that other people might feel exactly the same way about it. Check the sales page and ensure that it has strong title. e.g. ‘Combat the Fat, How To Wage War Against Ugly, Unhealthy Fat And Win’ This title uses psychological words that prompts a particular emotion in the reader who wants to lose weight.
The sales page should talk about ‘secrets’ and ‘confidential information’; everyone likes to hear secrets or find out things that they believe they are not supposed to know.
Go through the sale letter. If it seems to be one that is probably going to push all the potential buyers ‘hot buttons’ for many overweight people who are looking for an answer to their problem, then this should be the product you write your article on.
The aforementioned guidelines can be used in any niche you are going to promote
Create A Website Presence
Once you have written your articles, the next step you have to take is to get them published in as many different places as possible, thereby taking advantage of the the maximum number of opportunities to make money.
One of the places that you will submit your articles is to the major directory sites like EzineArticles. Whilst all of these directory sites have their own rules and regulations, the majority of them will not allow you to send people straight from your articles directly to an affiliate product page.
That is why you must have your own web space to which you can send them.
From there, your job is to encourage people to visit the product vendor's page to make a purchase. Therefore it is essential that you should do everything you can when someone visits your own webpage to make them take that vital (money making) next step.
There are two ways to create a webpage, by a free or paid method. Creating a free webpage may not be your best option, they usually display third party advertising and suggests to any visitor that you are trying to do things on the cheap. That is not the kind of impression that you want to give to people, as it is unlikely to help your efforts to promote the affiliate product with which you are working.
As a consequence, I recommend that you present a more professional website display and register your own domain name and set up your own web hosting account.
Firstly, this enables you to choose your own domain name, which means that the domain will have some relationship to the product or the marketplace into which you are promoting. Secondly, I would not necessarily recommend that you try to match your domain name to the name of the products that you are promoting too closely, at least not in your early days in this business.
Over time and armed with more experience, you will become far more proficient at selecting 'winning' Clickbank and affiliate products, but, in the early days, some of the products that you choose to promote may not be as successful as you hope. In fact, even the most successful super affiliates would generally expect to get the product selection 'right' no more than 70% of the time.
Therefore, if you decide to register a domain name that is very closely linked to that of the affiliate product that you are promoting,and that campaign is not successful you are left with a domain name which you can do very little with.
For that reason, you should pick a domain name that is relatively generic, and can cover more than one product. For example, using the weight loss niche if you could choose a domain that reads 'superweightloss.com' you will be able to cover a broad sp as opposed 'trimmerdiet.com'.
Once you choose a domain understand that as long as the name you choose is one that would give any casual visitor an indication of what your site is about, then that is all you have to be concerned about.
That being said, if the name that you conjure up is one that is instantly memorable, then quite clearly, that is likely to help people to remember it!
You should also register a.com domain name wherever possible, because that is still most peoples' 'default internet search' mode. Despite the fact that there are now lots of different domain name suffixes, the internet is still dominated by.com domain names, and is likely to continue to be so for at least the foreseeable future.
There is also some evidence that the major search engines prefer websites that are built on .com domain names to others, and other domains such as info, net and biz have been used for junk and 'spammy' sites.
As a consequence, it is now believed that Google, for example, automatically assumes that sites with a .info name attached are of a lower quality, and pays them less heed as a direct result.
But, as suggested earlier, don't waste too much of your time on domain name selection, and unless you have a real spark of inspiration, I would generally recommend going with one of the names that is suggested by the host server.
The final thing that you need to do is to set up a web hosting account, a place through which you can publish your site on the internet.
There are dozens even hundreds of web hosting companies out there to asssist you.
Until Next be proactive and successful
Part IV - Setting Up Your Webpage
The next step (and pretty much the last one before you start writing your articles) is to set up your web page.
These are the steps that you need to take to set up your website.
1. Choose A Domain Name:
Step one is about purchasing a domain name that's 100% original. I'm going to use the sites I have found simple and easy to follow and make progress with in order to get a site up and running.
I chose GoDaddy.com. Here you'll find a good cheap place to purchase a domain name. Simply use the domain search bar and type in the name of the domain you are interested in purchasing. Most domains cost about $10-20 a month to maintain. For example, say you want set up a domain for surfboarding, you could type glideNsurf.com into the bar and GoDaddy will search the web and see if that domain is available. You can keep trying until you get a domain name you like, if GlideNsurf.com is taken.
Once you have found a domain you like and that is available you should follow the purchase links to buy the domain. NB: Be careful though as GoDaddy love to upsell. After a few minutes you'll have your own domain.
Step 2 is the Hosting Account: As you have now acquired your new domain GoDaddy can host your webpage as well. Although they can do this free I am going to introduce you to HostGator.com.
Using Hostgator’s hosting services has just made implementing a webpage and hosting a remarkably easy one that can be accomplished in a matter of minutes!
Log into your site admin control area, and open up the cpanel, if it does not open by default. Follow the hosting plan module they have, baby is a good place to begin it is a few many dollars more than the hatchling, but you will receive unlimited domain hosting and register your domain with them .
You’ll receive a confirmation e-mail with the NAMESERVERS on them. The Nameservers contains digits you will need to combine your hosting and domain accounts. GoDaddy and HostGator respectively. This will enable you to take the necessary steps into develop your website
This is the stage where you link your domain and hosting to get your website registered so that you can begin putting some content on your page.
Remember, you bought your domain, then you purchased somewhere (a garage) to have your website parked on their server, (hosting).
OK, next go to your GoDaddy account and login. In your account visit the mydomains link and click on your chosen domain. Once in there you should go to the nameservers that is listed on the toolbar. As we’re with HostGator you should enter in the digits you received via email and click okay. This will take GoDaddy a couple of minutes then your domain and hosting link will be complete.
Now we are only a few moments away from having a fully functioning website on the web.
Voila, until next time
To Your Success
Part V(a) Writing Articles
In a similar manner, all of your articles should target exactly the same thing. That is, they should all highlight a problem that requires a solution, which can be found on your website.
Even the article headline should highlight the problem, but should do so in a focused way. For example, whilst an overweight person obviously wants to lose weight, they will in all probability think about their problems in a much more specific way.
In other words, rather than thinking about losing weight, they are far more likely to be concentrating on something like ‘lose belly fat’ or ‘lose underarm fat’.
For this reason, an article entitled ‘6 steps for burning that belly fat in three days’ is likely to be far more effective than one with a more general, weight loss related title.
Make sure that your article describes the problem in depth, and that a least half of your article is focused on that specific job. Then, explain that you realize how bad the problem is, empathize with your reader (you’ve been overweight yourself, right?), and explain why your readers really must do something positive about solving the problem.
Make sure that you stress what will happen if they do nothing to address the problem. For example, if they are overweight, then they are likely to be less healthy than they would be if they were slimmer, they might possibly die younger and so on. Then point out that your webpage features one (or three) perfect and highly cost-effective solutions for these problems.
The formula for writing such articles is “Problem - Agitate - Solution”.
Follow this pattern with every article that you create and you cannot go very far wrong.
For most of the directory sites, an article of between 300 and 500 words will be more than adequate.
The more articles you write the more your writing skills will improve, but it is important that the sooner you get started the better.
Also, write your articles in ‘batches’ at the same time. This will help you get into the swing of writing intensively and efficiently.
Write your articles as quickly as possible and only edit for spelling and grammar when you have finished. Writing this way allows ideas and thoughts to flow more easily.
Keep the sentences of your article relatively short, and use language that an average high school student can be expected to understand. Remember that this is not intended to be a work of literature. You want to make your article accessible and understandable to the widest possible audience.
Look out for Part V(b) Publishing Your Article
Article Marketing Resources
Part V(b) Publishing Your Article
OK you've written your article and now it is time to have it published and displayed for the world wide web to view.
Publishing your articles
Your articles are going to be published in many different places, and in several different formats and styles. For that reason, there are a couple of other things that you need to do in order to be fully prepared before publishing your articles.
One of the primary places where you should publish your articles is on the major article directory sites, such as EzineArticles, Helium, Go Articles, Article Base etc. But there are certain rules you have to abide by when you submit your article to a directory.
Article Submission Guidelines
Most article directory sites ask you to submit a short summary of your article, usually about 200 words. Many marketers simply take the first two or three sentences of the article and use that as a summary, but I would not recommend that you do this. In my experience, it is far more effective to add a completely new and unique summary of your article, because this represents additional unique content with which you can differentiate your various submissions to the different directory sites.
Again, when you submit your article to the directories you should add a list of keywords. These keywords will be the search terms that directory users will type in when they are searching for a specific article. Therefore it is imperative that you add keywords that specifically relate to your subject matter.
I recommend using a keyword tool before writing your article to research what keywords browsers are using that relate to your topic. Keywords that attract a click through rate of 2,000 and more per month without too much competition should be the the words you put in your artilce and list.
The resource box is a short ‘potted’ biography of you and your business. This is possibly one of the most important aspects of article submission to the directories, but it is also one of the most commonly overlooked as well.
The first thing to appreciate is that the biography that you add to your resource box must directly relate to the product you are promoting. It should also highlight why and how long you have been an expert in that field.
The other crucial element that you will add in your resource box are the hyperlinks that will direct your article reader to your review site. Most article directories will not allow you to include a active hyperlinks in the main body of the article so they balance this by allowing you to add two or three hyperlinks in the resource box. Whilst three hyperlinks may be excessive, you should nevertheless add at least two.
One of these hyperlinks should be the actual URL of the page that you want your reader to visit after they have finished reading your article. The other hyperlink should be an ‘anchor text’ link, that is, a link that features the primary keyword with which you are trying to drive traffic to your site from the search engines. For example, let's say the key phrase that you are trying to drive traffic to is ‘burn belly fat’ you will insert that phrase in your second hyperlink and link is to a blog you've wrtten on 'burn belly fat'.
Contrary to popular belief it is ok to have duplicate content.
The whole purpose of an article directory is to provide free reprint articles for website owners and ezine editors. When an article is published on a directory, the goal is that the article be republished on other websites.
Most article directories will not require or expect that they will be the only site on the internet that contains your article. The very nature and purpose of an article directory goes against that expectation.
This is not to say that there are not a few directories that prefer to be the first website to publish your content. You can check the editorial guidelines at the article submission site to see if the site has such a rule. Otherwise get submitting your articles to as many article directories as possible (From the article Mythbusting Article Submission Sites Do Not Want Duplicate Content, by Steve Shaw (c) 2010 - Go Articles.com)
With this information in hand start publishing your articles.
To Your Success