ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Quick History of the Organic Movement

Updated on February 5, 2018

The History of the Organic Movement

Curious about all this organic stuff? Wondering how you can you get your hands on some? Here's a quick history and guide to going organic to get started.

The organic farming movement technically started in the 1940's, but it didn't really take off until the 1970's.

The "father" of the organic movement is often credited to J.I. Rodale, the founder of Organic Farming and Gardening Magazine. Rodale also founded the Rodale Research Institute in the 1940's. Together with both his projects, Rodale became a premier authority on organic farming at the time.

But Rodale wasn't the first to explore organic farming. In fact, Rodale was very much inspired by Sir Albert Howard, a British scientist who studied India's agricultural systems and "working with nature" to better leverage soil nutrients in organic farming.

By the 1970's, American consumers were becoming more environmentally conscious, and supply and demand helped move the organic movement forward. However, the movement has been notoriously met road blocks along the way, including clashing views of how organic farming should be administered and regulated.

As demand for organic products increased in the 1970's, more everyday necessities started to go organic. Today, major organic brands include Jessica Alba's Honest Company, as well as Amy's Kitchen, Bob's Red Mill, and Lush Cosmetics.

The Balance has a great article on products that qualify for organic certification. Here's a look at a few of these products popular with consumers in 2018.

Organic Products for Children

Aside from organic food, another consumer market impacted by the organic movement are children's products. A 2014 survey conducted by the Organic Trade Association found that 1 out of 8 parents in the United States bought at least one or more organic products in a one-year span.

Everything from baby formula to back to school outfits have gone organic, proving that millennial parents are set on continuing the organic trend. A recent OTA study confirmed this trend, revealing that more than 50% of all organic shoppers are millennials.

Organic Pet Food

If you thought parents loved going organic, make way for millennial pet parents. According to a recent report, one-third of all pet owners are between the ages 18 and 34, and they're embracing the organic movement head on.

That same report found that 55% percent of all millennial pet product buyers are willing to buy organic holistic products for their pets. Almost 70% of all millennials surveyed prefer pet foods with all-natural ingredients, and a staggering 75% of pet owners consider food health and safety a top priority, while older participants came in at 66%.

This is great news for the organic pet food industry, and major pet food brands are quickly latching onto the organic movement by adopting green labeling, packaging, and branding. However, smaller pet food brands like Canidae, AvoDerm, and Orijen put organic pet food on the map years prior.

And they're just a few of the many independent brands and entrepreneurs helping to drive more awareness of organic products.


    0 of 8192 characters used
    Post Comment

    • unicornblogger profile imageAUTHOR

      Elissa Vaughn 

      7 weeks ago from United States

      I know, right!

    • Sherry H profile image

      Sherry Haynes 

      7 weeks ago

      Cool facts. I didn't know the organic market is this old.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)