ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Accelerate Your Interior Design Business Success

Updated on March 29, 2015

Do you want the "Easy" button?

How to Accelerate Your Interior Design Business Success
How to Accelerate Your Interior Design Business Success | Source

10 Tips to Accelerate Your Interior Design Business Success

We can now forget about 2008 - 2011. Those were the years that the real winners emerged in spite of the economy. We saw many interior designers close their doors and leave the businesses they took so long to build, and yet, there were a few shining examples of excellence.

Why are some designers swamped today? What are they doing differently? What can you do differently?

I'll share 10 Tips to Accelerate Your Interior Design Business Success although I could write 100.

1. Think. Think about what worked for you in the past and also what doesn't work now. Where did you get the biggest return on investment for your time during the last few years?

2. Create a plan for growing your business centered around your differences and strengths. Your plan must include dates, measurable activities and be rooted in your values and expertise. Don't forget your budgets! If you need help with budgeting, I've createdinterior design business spreadsheets with scenarios complete with formulas for you in our Strategic Business Transformation and 12-Month Roadmap to Financial Success courses.

3. Automate. If you don't have software like My Emma, Constant Contact, AWeber, Send Pepper or Office Auto-Pilot, then do add that ASAP. You need to collect the names of prospects and develop a relationship by sending an email newsletter. Try Studio Webware software to run your back office accounting. It is cloud-based, so you can access it from your smart phone and create proposals and email invoices and purchase orders on the fly...or on the beach.

4. Nichify. I don't think it's a word, but it should be. Focus on a narrow niche you love. Get known for that. It doesn't mean you have to do just that, but the more you can focus and develop expertise, the more money you will make. Yes, it's counter-intuitive, but true. Just think about neurosurgeons vs. family practioners...they make 265% more money because they are specialists.

5. Strategic Visibility. Become the go-to expert in your community. Develop a marketing and PR plan to get recognized by the media both online and offline. Focus on the highest leverage activities like public speaking, radio, TV, articles online and offline, community activity. Get out there and get known! PR both online and offline can be affordable. Add it as soon as you can. Make sure your press releases are SEO optimized. (keywords inserted so the search engines like Google can find you)

6. Outsource. If you're working alone, get help ASAP. Stop doing "expense" work in your business - accounting, administration and filing. Grow your business with a team who specializes in the things that don't make you money.

7. Social Media. Yes, it's time consuming. Who says you have to do all of it. Most of the time is in the set-up. Make sure your website has a blog attached with Search Engine Optimization with your city and the word interior designer and your firm name in the URL. (Outsource writing of blog posts and social media work and especially, SEO). Create a Facebook fan page for your business, LinkedIn profile and a Twitter Account. And, if you're really serious, set up a YouTube channel. Link everything together and post on a regular basis.

8. Joint Ventures. Start looking for businesses that are in allied services and cross-pollinate. Create your own marketing group and advertise or market together. Do seminars, teleseminars and webinars together and invite the media.

9. Syndicate. This is a complex strategy, and you do need someone to manage this for you. You can post your videos, articles, etc. on multiple sites and build links back to your website. Backlinks drive traffic. Post or comment on sites that have high page ranks. Create a web real estate strategy to dominate your market.

10. Create a New A-Game. Revise your website, revise your branding at least every three years, get new pictures, create a DVD and Video for your business. Upgrade your personal brand. Take classes to improve your skills and strengths and outsource the rest.

Take charge of your year, get jazzed and build a business you love!


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)