ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Showcase Your Property To Enchant Buyers

Updated on January 28, 2010

Many sellers do not realize that a relatively small investment in minor cosmetic enhancements can pay back dividends of many times the original expenditure. Especially in the current "buyer's market" economy, sellers should be meticulous about maintaining their properties in clean, attractive and well kept condition. The cost of painting exterior and interior walls, fixing broken eaves, fascia and downspouts, repairing ripped flooring, adjusting window treatments, and even staging a property with designer furniture and accessories is only a fraction of the additional value which the buyer will be happy to pay for a property that looks inviting and elegant.

Buyers are increasingly sophisticated and insightful, thus realize that cosmetic defects or shortcomings can indicate expensive hidden problems which even a home inspection may not uncover. The expected cost of repairs for the property skyrockets in the minds of buyers when they see chipped bathtubs, mouldy grout, warped doors, stained walls and all the other sure-fire tip-offs that the home has been neglected. That expectation of paying more after the purchase inevitably lowers the price the buyer is willing to offer as they are reserving a greater margin for repairs and maintenance. From improving the curb appeal, to making sure the kitchen and bathrooms are clean and tidy, all the way to baking a loaf of bread in the oven on open house day to fill the property with that magnificent aroma that speaks of home, a professional Realtor can guide the seller into taking the proper steps which can magnify the selling price of any property.

Over-improving a property can be as derogatory an activity as under-improving it. Buyers tend to get turned off by a level of "dolling up" which is outside the realm of the type of property and the price point. Many sellers tend to over-decorate their homes in their own personal styles, preferences and color palettes, without realizing that it can make the property look quirky and uninviting. A completely neutral color palette is always preferred to day-glo neon colors or funereal darks, and the furnishings and accessories should be tasteful, restrained, and quietly elegant. An experienced Realtor can advise the seller on areas such as bathrooms and kitchens where the property value can be increased several times the cost of the actual improvement, as long as it is done to a neutral style which will appeal to the greatest number of buyers. That is the primary reason why a seller should always consult with a professional Realtor before committing to a series of upgrades to the property.

Curb appeal is of primary importance thus your yard must be free from clutter, all walkway and driveway areas must be in good condition, and the lawn must be as close to golf course fairway quality as you can achieve. The windows and walls must be clean and any defects or damage painted over. The downspouts and eaves must also be cleaned and not overflowing with leaves and debris. If your roof leaks, pools water, has curled up shingles or sagging sections, those must be rectified before listing. Roof repairs can be extremely expensive and a buyer will reel away from a house that needs a new roof.

Continued In How To Showcase Your Property To Enchant Buyers, Part 2


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)