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How to Write Interior Design Hubs and Actually Sound Like a Pro

Updated on March 27, 2012

So you want to write design blogs or hubs and want people to take you seriously? If you consider yourself a professional writer or even professional interior designer you should write like one, right? Here are a few tips from a professional in the field to help you get to where you want to be.

1. Consider your audience – This is one of the most basic steps of writing, but is especially important for interior designers as well. Are you writing for professionals or are you writing for amateurs? If you audience was not considered, they may just disregard your post. Professionals expect professional language and when writing for amateurs you should make it easier to understand.

2. Don’t use clichés – If I had a dollar for every time I read an article that used the phrase “bringing the outside in” I would’ve retired yesterday. Another good one to note is “clean lines.” What is a clean line? Have you ever seen a dirty line? When you see a dirty line let me know because I would love to see it.

3. Use the elements and principles of design in your descriptions- As an inspiring designer or professional, you are given a tool set in order to create and design. You don’t have to buy it; you don’t even have to create it- it’s completely free and given to you so you might as well use it.

The elements of design are the following:

  • Line- Do horizontal or vertical items exist in your space or design?
  • Shape- Do geometric, organic, and natural shapes exist in your design?
  • Color- Is there a primary, tertiary, complimentary color scheme?
  • Texture- Are there rough, smooth or gritty textures in your space?
  • Value- Are there contrasts of tonal elements of your design?
  • Form- Are the pieces in your space geometric, flat, 2-d or 3d?

The principles of design are the following:

  • Unity- Does repetition, continuation, and closure exist in your space?
  • Emphasis/ Focal Point- Is there contrast in placement, focus, or color?
  • Balance- Do symmetrical, asymmetrical, radial balances exist?
  • Proportion/ Scale- Do you have a big space with small furniture?
  • Contrast- Is there a difference between light and dark in the space?
  • Movement- Does the space have a sense of motion, or is it moving?
  • Rhythm/ Pattern- Do you see patterns that have sense of rhythm?
  • Variety- How do things vary in your space or design?
  • Harmony- How does everything come together?
  • Space- Does the space have positive or negative value?

4. Write Clearly- One of the most aggravating things about being a reader in any field is the author trying to be too wordy. Although we might have a large vocabulary, we don’t really want to have to look up a foreign word because you felt like using a thesaurus to appear more professional. Ever hear the old saying “say what you mean and mean what you say”?

5. Watch out for too much jargon and abbreviations- This relates back to considering your audience. Not every one is going to know that you mean when use the technical language of design. Not everyone is going to know what an “axonometric” is or even know what kind of groups “ASID” or “IIDA” are. If you must use it, then explain it.

I am not here to bash anyone’s writing ability or knowledge. I am just here to provide others with helpful hints on how to make their writing better. Professional interior designers understand the importance of how their writing is an expression of their ideas and professionalism.

I have included some books below that I have read and studied that can help you in your pursuit. Questions or comments- let me know.


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