ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Write a Rental Property Description

Updated on March 14, 2018
sydneyspence profile image

Sydney began freelance writing in 2008, works with hundreds of small business owners across the country, and is a born and raised Texan.

Source

How to Write a Rental Property Description

Sure, prospective tenants want to know how many bedrooms there are but it is highly unlikely that they will spend all of their time in the unit. There may be occasions they want to venture outside. Wouldn’t a description of the community be helpful? Aren’t there amenities that you want them to know about? If the property down the road is describing every detail of their community and you are only providing a one line description of the unit you have available, where do you think the prospect will go first?

The point of a property description is to get them in the door; to get traffic. Providing as much detail about your community as you can doesn’t hurt. Imagine that you are telling a friend about where you work; is it descriptive or a simple one liner? Chances are you’ll brag about your property.

There is absolutely nothing wrong with bragging about the community you manage. The goal, after all, is to reach 100% occupancy and to retain the residents you already have. Providing an accurate description prior to signing a lease leaves little room for surprise. The last thing you want is someone thinking the property is one thing when it is actually something else. Not every person that moves into the community will be happy but you reduce the chances of that with a property description that lets them know upfront if it is what they are actually looking for. One size fits all doesn’t apply when it comes to a prospect finding a place to call home.

Source

The Header

So, what do you want your property description to get across to the person reading the ad? It starts with the header. This will be the first line they see, a title so to speak. This is your first impression so make it grab their attention.

Sample Header:

Fabulous community has 3br/2ba available for immediate move in. Come on home.

Ad Body

Next, the body of your ad is where you want to provide as much detail about the property as you can. There can never be too much information provided in a rental property advertisement.

Start with this checklist to cover the basics:

  • Number of bedrooms and bathrooms in the unit
  • Square footage of the apartment
  • Appliances in the unit
  • Central A/C and heat
  • Washer and dryer connections
  • Pets allowed or not allowed
  • State if there is a fireplace
  • Onsite or on call maintenance
  • Application fee
  • Deposit information specific to that unit
  • Rent for that particular unit
  • Lease terms
  • Location and proximity to restaurants, shopping and entertainment
  • Office hours
  • Swimming pool, BBQ, volleyball, etc
  • Parking
  • School district
  • Community events
  • Property Name
  • Website and Contact Information

Example of a Great Description

3BR/2BA apartment, 1150 square feet, all kitchen appliances and washer/dryer included, central air, pets allowed with deposit, fireplace … all for $999. Call us today!

Filler Description

This is important. Fillers are descriptive words added to the copy in order to grab the prospects attention without the luxury of a face to face interaction. You must rely solely on the picture you create in the prospect’s mind.

Example Filler Description

Fabulous 3BR/2BA in awesome apartment community is ready for immediate move in! You’ll find a spacious 1150 square feet is waiting for your things. Unit comes fully supplied with updated appliances, including a microwave and best of all, there is a washer and dryer in the unit; no quarters needed! You’ll be comfortable with Central Air and Heating. We are proud to accept qualified pets with a minimal deposit and nominal pet rent. Let’s not forget the best part, a working fireplace. You’ll find the property holds two swimming pools, built in BBQ stations for your enjoyment and sand volleyball. Our location serves XYZ school district. You’ll get all this for only $999 a month. Call us today to schedule a tour of the next place you’ll call home!

Positive Real Estate Marketing Words

  • Absolutely
  • Abundance
  • Active
  • Adore
  • Alert
  • Alive
  • Amazing
  • Appealing
  • Approval
  • Attractive
  • Award-winning
  • Bargain
  • Beaming
  • Beautiful
  • Best
  • Better
  • Boost
  • Breakthrough
  • Breezy
  • Bright
  • Brilliant
  • Brimming
  • Buy
  • Care
  • Certain
  • Charming
  • Chic
  • Choice
  • Clean
  • Clear
  • Colorful
  • Comfy
  • Complimentary
  • Cool
  • Courteous
  • Creamy
  • Crisp
  • Dazzling
  • Debonair
  • Delicate
  • Delicious
  • Delightful
  • Deluxe
  • Desire
  • Diamond
  • Difference
  • Distinctive
  • Divine
  • Dreamy
  • Dynamic
  • Easy
  • Economy
  • Ecstatic
  • Effervescent
  • Efficient
  • Energy
  • Enhanced
  • Enormous
  • Ensure
  • Enticing
  • Essence
  • Essential
  • Exactly
  • Excellent
  • Exceptional
  • Exciting
  • Exclusive
  • Exhilaration
  • Exotic
  • Expert
  • Exquisite
  • Extra
  • Eye-catching
  • Fabled
  • Fair
  • Famous
  • Fantastic
  • Fashionable
  • Fascinating
  • Fab
  • Fast
  • Favorite
  • Fetching
  • Finest
  • Finesse
  • First
  • Flair
  • Flattering
  • Flip
  • Flourishing
  • Free
  • Fresh
  • Friendly
  • Full
  • Fun
  • Galore
  • Generous
  • Genius
  • Gentle
  • Giggle
  • Glamorous
  • Glitter
  • Glorious
  • Glowing
  • Go-ahead
  • Golden
  • Goodness
  • Gorgeous
  • Graceful
  • Grand
  • Great
  • Guaranteed
  • Happy
  • Healthy
  • Heartwarming
  • Heavenly
  • Ideal
  • Immaculate
  • Impressive
  • Incredible
  • Inspire
  • Instant
  • Interesting
  • Invigorating
  • Invincible
  • Inviting
  • Irresistible
  • Jewel
  • Joy
  • Keenest
  • Kind
  • K.O.
  • Know-how
  • Leads
  • Legend
  • Leisure
  • Light
  • Logical
  • Lovely
  • Lucky
  • Luscious
  • Luxurious
  • Magic
  • Magnifies it
  • Max
  • Memorable
  • Mighty
  • Modern
  • More
  • Mouthwatering
  • Multi
  • Natural
  • Need
  • New
  • Nice
  • O.K.
  • Opulent
  • Outlasts
  • Outrageous
  • Outstanding
  • Paradise
  • Pamper
  • Passionate
  • Peak
  • Pearl
  • Perfect
  • Pleasure
  • Pleases
  • Plenty
  • Plump
  • Plus
  • Popular
  • Positive
  • Power
  • Precious
  • Prefer
  • Prestige
  • Priceless
  • Pride
  • Prime
  • Protection
  • Proud
  • Pure
  • Quality
  • Quantity
  • Quick
  • Quiet
  • Radiant
  • Ravishing
  • Real
  • Recommendation
  • Refined
  • Refreshing
  • Relax
  • Renowned
  • Reputation
  • Rest
  • Rewarding
  • Rich
  • Right
  • Royal
  • Safety
  • Save
  • Satisfaction
  • Seductive
  • Select
  • Sensational
  • Serene
  • Service
  • Sexy
  • Shapely
  • Share
  • Sheer
  • Silver
  • Simple
  • Singular
  • Sizzling
  • Skillful
  • Slick
  • Smashing
  • Smiles
  • Solar
  • Smooth
  • Soft
  • Sound
  • Sparkling
  • Special
  • Spectacular
  • Speed
  • Spicy
  • Splendid
  • Spice
  • Spotless
  • Spruce
  • Star
  • Strong
  • Stunning
  • Stylish
  • Subtle
  • Success
  • Sun
  • Superb
  • Superlative
  • Supersonic
  • Supreme
  • Sure
  • Sweet
  • Swell
  • Tempting
  • Terrific
  • Thrilling
  • Thriving
  • Timeless
  • Tingle
  • Tiny
  • Top
  • Totally
  • Traditional
  • Transformation
  • Treat
  • Treasure
  • Trendy
  • True
  • Trust
  • Ultimate
  • Ultra
  • Unbeatable
  • Unblemished
  • Undeniably
  • Undoubtedly
  • Unique
  • Unquestionably
  • Unrivalled
  • Unsurpassed
  • Valued
  • Valuable
  • Varied
  • Versatile
  • Vigorous
  • Vintage
  • V.I.P.
  • Vital
  • Vivacious
  • Warm
  • Wealth
  • Whole
  • Whopper
  • Winner
  • Wise
  • Wonderful
  • Worthy
  • Wow!
  • Young
  • Zap
  • Zest
  • Zip
  • Zoom

Things to Avoid in Your Ads

Things you CANNOT put in your ad according to Fair Housing Laws in Texas include:

Age

Gender

Race

Disability

Religion

Sexual Preference

Familial Status


Was This Helpful?

See results

© 2018 Sydney Spence

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)