ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Nourison Ashton, India House Hand-Tufted, Power Loomed Rugs Review

Updated on January 13, 2015

Nourison Persian

In Ashton House and India House Rugs Nourison bring their penchant for expressive contrast to a new level. Though essentially different collections – the former embodies European design principles, the latter represents classic Persian and oriental weaves – they resemble in their capacity to display unusual, highly entertaining visual configurations. Both reshuffle familiar formal elements to create fresh and surprising surfaces; movement and rhythm assume particular importance, becoming the driving aesthetic force behind these wool rugs.

India House rugs are hand tufted in India, in a logical departure from China, whereas of today Nourison manufacture the majority of their carpets and where Ashton House is also powerloomed. Items come in rectangular, round, and runner shapes (custom sizing available for Ashton), and feature classic colors: ivory, burgundy, gold, rust, beige, blue, olive green, black, and others – albeit in seemingly more saturated tones.

Nourison Ashton House Rug
Nourison Ashton House Rug

India House

Includes such classic oriental Persian patterns as Baktiari, Heriz, Tabriz, Kashan, and others, rivalling Nourison 2000 rugs for both variety and diversity. Practically all familiar design components – medallions, geometrical forms, stars, vines and florals, cartouches, vases, palmettes – can be found on these carpets.

Nourison injected India House with a small modern subdivision consisting of abstract or reminiscent of gabbeh-type rugs weaved with basic squares or diamonds; one model shows a sunburst-like motif. The main color changes in saturation, effectively transposing from one hue to another: brown to orange, purple to red, and so on.

Ashton House

True to Western rug design principles, this collection focuses on architecturally inspired motifs and exhibits more straight lines and free space. In floral based models, it's usually a single type of vine or branch that covers the entire surface; Nourison shake things up by making the border lighter than the field – producing an unusual “negative” effect.

While comprising some of the most original compositions the brand has to offer, this department also includes a share of area rugs relying on simple familiar charm instead of rule-breaking attention-grabbing imagery. The quiet, allover patterned carpets in particular can be useful in creating a soothing atmosphere, or supporting a central piece furniture.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)