ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Selling Your House in a Recession

Updated on June 1, 2010

A global recession may seem like a crazy time to even consider selling your home, especially with the many horror stories of sellers who cannot sell up and are growing increasingly desperate to clinch a sale. While this may well be the case for some homeowners, there will still be some people who are looking to buy property during a recession. You will need to lower your expectations somewhat to fit in with the state of the property market in your local area. Here are some ways that you can increase your chances of selling your home during a recession.

1. Set a realistic price

House prices in your local area may be higher or lower than the national average. Look at properties that are similar in terms of size and location to see what you should be selling your home for as this is the best indication of what price you should be setting. If similar properties are not selling, you may choose to set a price that is slightly lower to get the sale. It is tempting to go for the price that you want, but this is unrealistic during a recession. If in doubt, have your home valued by an estate agent or similar to confirm that your intended price is in line with what it is actually worth in the current housing market. 

2.  Aesthetics are important

Making your home look as attractive as possible is essential for any house sale, but this is more so during a recession as buyers are more reluctant to part with their money and need to be suitably impressed before they will. Buyers want to get as much as possible for their money, and don't want to have to spend time and money doing the house up - even on a minor scale - unless they are getting a bargain price. Help them to see the full potential of your house by taking care of the aesthetics. This doesn't have to be particularly expensive or time-consuming. Simple examples can include giving the house a thorough clean-up before viewings, carrying out minor repairs, having your carpets steam cleaned and re-decorating problem areas. This may seem like an obvious tip, but many people shy away from this. While you may get away with this in a good market, potential buyers are harder to please when the market is bad and failing to attend to the aesthetics can be the difference between selling or not selling

3. Tackle the garden

Your house may be lovely, but a messy garden can significantly lessen its appeal. You do not need to go overboard on landscaping the garden, but make sure that you have at least got rid of any weeds and stray leaves and trimmed the lawn. Dotting a few potted plants around can improve the visual aesthetics in the garden. 

4. Organize an open viewing

To give the impression that your house is going to be in big demand, try organizing an open viewing in which potential buyers must view your home within a certain time frame. This creates the impression that there are lots of other people who are interested in viewing your house. If a potential buyer is suitably impressed with your house, he or she may put in a higher offer if they are concerned that they have competition from other viewers.

5. Advertise widely

Many sellers will advertise predominantly in the local newspaper when looking to sell property, but using local newspapers alone will bypass a lot of potential buyers who are likely to not even see your advertisement. Extending your advertising to include property websites will reach more people as buyers will frequently peruse these to look at houses for sale in their area. Targeting your advertisements to the potential buyers that you envisage your home appealing to is a good move. For example, if you feel that your home will mostly appeal to younger buyers, using the Internet to advertise your home can be a productive move. On the other hand, this mode of advertising is less effective if you intend to market your home to an older demographic. 


    0 of 8192 characters used
    Post Comment
    • Hello, hello, profile image

      Hello, hello, 

      10 years ago from London, UK

      A great and informative hub. Thank you for sharing.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)