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Ten Ways to Make Real Estate Property Easy to Sell Online

Updated on July 19, 2013

Ten Tips for an Easy Sell

  1. Make Your Price Reasonable
  2. Post Good Photos
  3. Make an Attractive Property Description
  4. Post Accurate Technical Description
  5. Location Location Location
  6. Be Flexible With Your Payment Terms
  7. Who Are Your Target Market
  8. Watch Out for Deal Breakers
  9. Be Searchable Online
  10. Work With a Licensed Real Estate Professional

Nowadays, 95% of people who buy real estate search online.

They do not only see your property posted but also other properties as well.

It just take a lot of common sense to make your property attractive to potential buyers. The aim is to make your prospect buyer pre-select your property and schedule a site visit.

Here are the top ten tips to consider in making your property choosable and saleable.

1. Make Sure Your Price is Reasonable

All buyers want a better value for their money. They will choose the property with the most low price and highest quality as possible.

Do a benchmarking by searching similar properties in the internet. Type in google your property for sale: Type of Property, type of deal (for sale or for lease) and specific location.

Example: "House and lot for sale in hulo mandaluyong". Select top 5 similar properties bases on their lot area, floor area and promixity to urban commercial center. Make sure your price is at least 5% to 10% lower than them. In this way when actual buyers search google and compare different properties your property will be likely to be considered.

Most seller have a hard time selling their property because the price they perceived for their property is way high in what the market is willing to pay for it. Doing your homework of researching online sometimes might surprise you that your property might cost more than you expected or sometimes will educate you not to expect too much. If you do not like the price the market wants to pay better hold on to your property or have it developed into a cashflow producing asset.

Example of Real Estate Photography Tutorials on YouTube

2. Post Good Photos

A picture paints a thousand words. Make the pictures of your property worth more than the price you are offering. For example your House cost 3 Million pesos make it look like 5 Million in pictures. Make sure that your pictures are far more better than the top 5 similar bench-marked properties offered online. You can search in YouTube guides on how to take good real estate photographs. Also, I recommend you hire a professional photographer especially if you want your photos done well.

Best photography guide book for real estate professionals. Try investing on it...

3. Describe Your Property Well

Words stir positive emotions like excitement, joy and happiness. Make sure your prospect clients will experience the emotions of wanting to own your property when they read how they describe your property. Maybe if you write the description of the property you might think otherwise of selling it ;). If you do not have writing skills we can do the description for you if you exclusively list your property for sale with us.

An example from one of my real estate apprentices.
An example from one of my real estate apprentices. | Source

4. All About the Property

Describe your property accurately such as type of ownership, lot area, floor area, number of bathrooms, present condition, age of the house/building, renovations, appliances and fixtures and other things or perks included with the purchase. Highest and Best Use of the property if you are selling a property for development.

Success in Real Estate Business is All About Location

5. Location Location Location

Make your location more desirable if it is already desirable, and desirable if it isn't by pinpointing in your location description all nearest landmarks with 2 kilometer radius such as: schools, churches, markets, malls, government and private offices. Explain how to get to the nearest train, bus, jeepney or tricycle terminal. Mention travel time or how long will it take from your property to the nearest commercial or business centers, airports, seaports and other places of interest for your potential market.

6. Identify your potential buyers

As an owner of the property and probably a resident of the area in which the property is located, you already have an idea on the types and what kind of people that might be interested to buy your property. You can see who are your neighbors and what they for a living. For Example: if your property is located near a college or industrial areas, the most likely buyers would be people who are going to convert your property into an apartment or room rentals.

7. Have a Flexible Payment Terms

Be open to different payment options. Most first time property sellers wants cash for their property. Most of them get cash but they get less because of price negotiations. Having a flexible payment terms can be a bargaining chip during price negotiation.

8. Spot Potential Deal Breakers Ahead

Identify potential problems and concerns that your potential buyer might notice about your property so that you can prepare counter measures. You must be able to identify all objections that might arise and know how to handle those objections. If you are too emotional to do it yourself maybe because of sentimental value of the property have a professional real estate broker handle it for you.

9. Be Searchable Online.

There are people who are right now looking to buy your property in the internet and make sure that they can find you. You can do this by posting your property for sale in Classified Ads. Remember that only owners, their legal representatives and licensed real estate brokers and their companies are allowed by law to sell property online.

10. Work with Real Estate Professionals

CARENET.COOP brokers have experience in dealing clients from internet. When you list your properties with us we will assigned a duly Licensed Real Estate Broker or Salesperson among the members of our community. Do not deal with Illegal Brokers or Real Estate Agents. The CARENET broker are all trained to handle and pre-qualify clients before showing your property. This is to minimize waste of time and resources for all concerned parties. Having a broker will be convenient in your part especially in transferring the ownership of the property to the new owner.


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