How I got an Apple Mac and some sleep.
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Your old trusty PC has finally wheezed its last dusty breath and you decide that perhaps it’s time to throw caution to the wind and cross the threshold of that super-chic, ‘newest generation technology’ emporium: ‘The Apple Store’.
Unless you are an ‘ultra-geek’ and have spent many hours in the company of a small herd of computers, your journey to the Apple Store is likely to be overwhelming. Even just a quick trip to the online store has the regular you or me upside down and inside out: Apple’s product selection is simply astounding!
Once you have managed to stop yourself from salivating over the sheer beauty and craftsmanship of so many of the designs and products and begin to focus more seriously on function and need you realize that you face a rather harrowing task. Should you choose the Mac Pro or the Classic Mac Mini with an accompanying 30-inch Apple Cinema HD Display and a cheeky little mighty mouse? Or would you be better served buying a trusty MacBook Pro with multi-touch trackpad and built in wireless capabilities? Or, perhaps it’s the new super powerful 3.06GHz iMac for you? Is your head spinning yet? Mine certainly was. With so many questions and so many Apple ‘helpers’ eagerly trying to make a sale I left the ‘Apple Store’ with nothing but an aching head and an empty shopping basket.
A few days later I happened to be trawling the heat-baked sidewalks of Pasadena when I came across a tiny store proudly sporting a large peeling Apple sign. Neither ultra-contemporary nor ultra-chic, I decided to enter the store anyway - a decision guided by the fates no doubt.While rather small and a lot less clinical than any Apple Store you shall ever enter, ‘Unitek’ in Pasadena is filled with friendly staff, all extremely knowledgeable about the merchandise they sell. The sales assistant was thoroughly dedicated in helping me create the best, high-performance personalized Apple Mac system for my needs while respecting my concerns about budget and longevity.
Unitek is also a factory authorized repair center for Apple products so, should you have problems with your system you quite simply take it back to your Sales Representative without having to deal with Apple directly.
With the rapid changeover pace of technology I was assured that Unitek would always be there to meet my growing needs. What a surprise it was for me when I received a follow-up phone call from my Unitek Sales Representative a couple of weeks later. He wanted to make sure that I was still satisfied with my purchase and to answer any questions I might have relating to my PC to MAC transition!
Not only did I come away with new and invigorating interest for my computer and all its capabilities and functions I also payed less than I would have at the Apple Store. After my experience with Frank Reiche at Unitek I will never have to walk into a computer store again to feel overwhelmed or uninformed.
To link to Unitek's websites: