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How to Do Basic Setup For Affiliate Marketing

Updated on June 22, 2008
How basic affiliate marketing works.
How basic affiliate marketing works.

Topic #2

If you're just beginning in the field of Internet marketing, please go back and read the first article at some point to avoid the most common scams and erroneous beliefs. If you've got a handle on what a scam is, and you want to know how to not waste your money on affiliate marketing, read on. Note, these articles are for total beginners and cover the topic from the ground up.

First, you're gonna have to bite the bullet on a domain name and webhosting. You need a place to run the website, after all. Google is nice and free, BUT won't work for affiliate marketing because your domain name isn't really your domain name. Your real domain name looks something like plus maybe some question marks or other strange punctuation.

This is called a redirect, and most search engines won't follow them, so guess what? You get no visitors and make no money. I don't suggest it unless you have a small fortune to pay for AdWords, and you'll probably always have to have an AdWords campaign up instead of getting free traffic.

So, be prepared to bite the bullet on buying a domain name from Go.Daddy or the equivalent for about nine bucks, and paying about 100 bucks a year to somebody for webhosting.

Now, go to Commission Junction, go to Clickbank, go find every last affiliate group you can possibly find, sign up for an account, and learn to read their databases for which products are offering good commissions, which products are doing really well in sales, and which ones have a comparatively large number of returns, indicating that it either has scam-like elements or is just a bad product.

Now, if you don't know your niche already, find one you're truly interested in. After you find a way to express your passions and interests, research your market. Your niche market is the group of people you talk to the best. When you find a good, sizeable niche market, you've struck gold. Get to know them inside and out, read their magazines, find out what their demographics say about their lifestyles and their wants, and do your level best to get into their heads, to see the world from their point of view. If you're looking for the niche market for a particular product, take a trip down to your local library and look through the magazine directory. Every library has one of these, and each one tells you what magazines exist for particular categories. Then, assuming that there are magazines catering to your niche, go and read them.

If there are no categories of magazines catering to your niche, you don't have a niche. Keep looking for one that is both sizable and that you, with the skills, interests and writing style you have right now, can cater to.

Then, after you've found your niche and you've found a variety of well-performing products, match them up and you have a potential sale. Or you have a really bad idea of what your niche wants. There's no way to know unless and until you try it.

Now that you've done all that, write sales letters to your niche. Specific, targeted sales letters that tell your ideal niche customer why he or she should buy your product of all people's. Get a decent html program, I know there are free ones out there, and paste your letter in. Do not, I repeat do not put up Flash, Macromedia, or any other nifty toy you may happen to know how to use. The use of these items makes page loading take forever, and you cannot afford the lag time.

Adobe has to have graphics and Flash and an extra cherry on top on their website. Come on, that's what they sell! You and I, however, are not Adobe, and we do not sell beautiful, enviable, oh man I want CS3 so bad. . .ok, tangent over, you and I don't sell Adobe, so don't advertise their products by overusing them.

Post your letter, some nice design elements, and your affiliate link on your webpage. Go to Google Analytics, sign up for their free service, paste the bit of Javascript they give you right above your </body> tag, and watch your website get no visitors whatsoever on Google's pretty graphs.

Now comes the fun part. Getting people to come see your site. That means actual, real in-depth content combined with basic SEO, which is another whole article. Keep reading!


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