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LifeLock Adds New Protection Features

Updated on April 10, 2008

Life Lock Identity Theft Protection Gets Even Better

I'm really psyched over the new features LifeLock has added to my membership with them. I've been very happy with the great protection they offer but now they've upped the ante. And at no extra cost - how many companies do that?

LifeLock added a service called eReconTM that's designed to scour the internet looking for unauthorized use of my:

  • Social Security Number
  • Driver's License Number
  • Credit Card Numbers
  • email Address

Identity thieves have sneaky places on the internet where they buy and sell this kind of information. Sort of like a black market area that all of them know about. There's millions of pieces of information out there being traded. And with the recent security breach of the Hannaford Brothers Supermarkets, there's another 4.2 million identities added. Can you believe someone actually got that many in one big hack?

You can see all the security breaches at

There's also a new feature called TrueAddressTM. This service searches to see if LifeLock members have had a change of address registered with the Post Office. If they find one, LifeLock will alert me so that I can be sure no one has tried to hi-jack my mail. I like having someone looking out for me!

So now LifeLock offers a huge arsenal of weapons to fight identity theft:

  • WalletLockTM
  • eReconTM
  • TrueAddressTM

The cost of membership is still only $10 a month and includes the million dollar total service guarantee. If you use a LifeLock promotion code, you can get it at a discounted price.

LifeLock's WalletLockTM works to cancel and replace all documents and person identifying information (like your driver's license and insurance cards) that you had in your wallet if it was lost or stolen. They added this coverage in December of 2007. There's a toll-free number you can call to get help - even if you're out of the country when it happens.

I like companies that continue to grow and get better without raising the cost to their customers. LifeLock definitely fits that description.


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