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Why is SEO maintenance is essential and necessary?

Updated on November 22, 2010

SEO maintenance is the most essential process for a successful SEO. After your website is successfully listed from targeted keywords, we have to ensure that it will always appear at the highest position possible. Target longtail keyword phrases, instead of targeting highly competitive keywords (single-word or two-word keywords), start long tail SEO strategy that targets less competitive key phrases, increase targeted traffic by more niche search terms. If SEO maintenance work stops, new competitors may arise and push down your website ranking. There are certain strategies we adopt to maintain your position in the search rankings:

  • Monitor Search Engine Rankings - due to search engines changing their ranking formulas constantly, or competitors trying to get ahead of you, we will monitor search engine ranking includes researching all the top SERP of your competitors. (SERP stands for Search Engine Result Page).

  • Competitive Analysis - part of search engine optimization is determining what keywords your competitors are using. We will analyse where your competitors are currently ranked for the same keywords as your web pages and also check how many competitors you have for each of the major search engines.

  • Traffic Tracking - it's essential to know where most of site traffic is coming from and what keywords are being used to find your site. Baesd on statistics from analytics tool, we will make adjustment accordingly to optimize the on site and off site to increased targeted traffic.

  • Continuous Keywords Research - researching new keywords is essential to build long tail SEO. Based on traffic tracking study, we will targeting more related keyword trends of your industry.

  • Content and Site Fine Tuning - going though the site content again, to ensure the new targeted keyword phrases are strategic positions on the site and checking for keyword density. Tweaking web site structure and navigation and ensuring coding validates to the W3C standard.

  • Adding Fresh Content - add new content/articles to your site on a regular basis, this help to increase exposure to the search engine than stagnant web sites. Can boost your traffic and rankings because visitors will have more ways to land on your site based on the keywords they entered in the search engines. New keywords should be researched before adding new content.

  • Search Engine Re-submission - for the indexing the new content added to the website and updating the site map.

  • Off Page Optimisation and Link Building Strategy - it's essential process of SEO to mantaining higher site rankings. Continuous link building strategy, articles submission, social bookmarks and directory submission to get more quality in bound links improve links popularity to boost the site rankings.

  • Conclusion - we aim for long tail SEO strategy. To target longtail keyword phrases by Increasing keywords search terms that is related to your industry, start long tail SEO strategy that targets less competitive and longer key phrases, increase targeted traffic by more niche search terms to get more SERP that can be found by searchers and prevent upcoming new competitors from pushing down your website ranking positon.

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