SEO Morons - How Keywords Are Killing The Internet
The Interweb can be a fun place to do business. You can meet the best and the brightest, learn from them, collaborate, contribute, and generally fall over yourself in an orgy of intellectualism and exploration. It's grand. On the other hand however, the Interweb can also be a mammoth mud pit where bottom feeding scum claw for advertising dollars whilst screeching phrases like 'content is king' at each other.
I've been writing for the web for quite some time now. I'm fully mac and pc compatible, and I've even started signing things with a little 2.0 after my name, that's how web integrated I am. However the eternal bugbear that haunts me is all this SEO rubbish. SEO is of course, Search Engine Optimization, a means to getting search engines to index you more highly in their listed results so that you get more traffic, and in turn, more money. It's a fine idea, but it has lead to a preponderance of content on the web where awkwardly worded phrases such as 'it are very important that you get a search engine optimized results' abound.
There are two main reasons for this:
1 - The 'keyword' phenomenon, where a certain number of specific phrases must be inserted into a passage of text in order for it to attract attention. This leads to quite frankly retarded looking content.
2 - The other problem is that although 'content is king', hardly anybody actually wants to pay for it. This means that there are slews of under educated, often non native English speakers (and not ones who have become fluent either) writing masses of copy which are then propagated over the web, stolen, chopped up into little bits and reassembled again.
So, what's my point? Simply this: SEO is fucking the Internet. Well, that's a bit of a dramatic statement, because it's not fucking it. It's creating a massive fatty buffer of absolutely useless waste of space sites jam packed full of idiot content that isn't worth the cyberspace it takes up. Google and the other search engines spend vast amounts of time trying to weed these sites out, only to have these 'web masters' come up with new, cheap, and moronic ways to try to fool them.
Ironically these folk no doubt spend more time trying to cheat the engines than it would take to just gather some decent content, or commission it from a professional writer who knows what a possessive clause is, and can occasionally put a comma in the correct place.
If you're a novice web master, here are some tips, just for you:
1 - You get what you pay for. Always.
2 - Nobody worth their salt writes for free, unless they are creating back links to their own content.
3 - All the SEO Gurus and Keyword Mantras and upbeat affirmations in the world don't come close to actually having well written, interesting things to read on your site, if only because it makes people less likely to want to hunt you down and harm you.