ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The IAFT: The Producer’s Ever Changing Role

Updated on December 25, 2008
Regan Wynne
Regan Wynne

Regan Wynne is a producer with a wide variety of experience in commercial, theatrical and television production. He has produced the feature HOLLYWOOD KILLS as well the television pilot FOXXY NEWS and has worked on projects for the Walt Disney Company, the Mindful Living Network, Nintendo, Lexus/Toyota, Live Nation, Hasbro and a long list of others.  He is currently a mentor at the International Academy of Film and Television. 

The Producer's Ever Changing Role

One does not need to be an acute observer to realize that new technology is changing how films and television programs are made.  The power that was previously held by a select few is now in the hands of masses of independent filmmakers.  This shift is happening as the need for content is increasing.  News shows, television series and websites are actively seeking more and more content for the ever-increasing number of outlets.  Dispersion of technology, need for content and budget constraints are the factors causing a cross pollination of skills sets.  Personnel are acting as a one-stop shop for content generation, offering companies, studios and productions efficient staff that can transition seamlessly between development, shooting and post-production.  This new hybrid position is making obsolete the multi-member staff of producer, crew and editor previously required for a promo, field or segment piece.


Originally a promo position, the pr-editor (pronounced like predator) would write copy, pull specific clips from episodes, lay in V/O (if required) and cut the piece for air.  This individual effectively combines the efforts of several into one, an employee who can take the project from start to finish.  The demand for pr-editors is on the rise as news programs and other forms of television call for the all-in-one package.  No longer does a producer have to schedule time with the editor after a shoot when he can assume the role himself. For a piece that is only going to air once for 2-5 minutes, the speed and cost-effectiveness of this evolution in filmmaking is the logical choice for any company, show or media outlet.


The next progressive step for this trend is the producer who can shoot his own footage, grab his own sound bites, write his own copy, perform his own stand up interviews, edit his own footage and all the while manage any client expectations or production requirements.  With the large availability of smaller, lighter and easier to operate DV and HD cameras, the days of having a cameraman with a sore shoulder from lugging around a Beta SP are dwindling.  In many cases, potential employers are looking for people that not only possess these skills, but have the equipment and software as well.  Own your own camera and have a Mac with Final Cut Pro?  Your employability just increased even more.   

Today, film school graduates and others completing university programs in production or broadcast journalism have all of the above skills and oftentimes more.  Prepared by the right programs, they have an understanding of all things film- and television-related and can hit the ground running the day they graduate.  Need a short segment featuring comedic “Man on the Street” interviews ala Jay-Walking on “The Tonight Show”?  Done.  Need someone on the red carpet for interviews and event coverage of that huge movie premiere?  No problem.  Following the life and times of the latest celebrity with their own “real life” series?  Now you only need one person to keep up with their trials and tribulations.  The more encompassing the education, the better working knowledge these graduates will have for production.  It will be these students, literally, who will be able to do it all.  

Comments and Questions for the IAFT

    0 of 8192 characters used
    Post Comment

    • profile image


      9 years ago

      Hi Regan - having read the above thought our blog and website might be of interest to you as a film maker?


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)