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Where Cuervo Lives: The Town of Tequila

Updated on June 15, 2007
Follow the signs.."Cuota" means toll road- have coins ready!
Follow the signs.."Cuota" means toll road- have coins ready!
A field of tequila plants
A field of tequila plants
Federales on the way into Tequila...just keeping order.
Federales on the way into Tequila...just keeping order.
More agave
More agave
Roadside food- fruit, tacos!
Roadside food- fruit, tacos!
Sampling outside a vendor. Notice all the tems available.
Sampling outside a vendor. Notice all the tems available.
This is what happens after sampling a little too much...
This is what happens after sampling a little too much...

Touring the Town of Tequila in Mexico

There is no other place in the world where people insist you drink some free tequila!

The town of Tequila (say it: tay-KEE-la) is an hour or two northwest of Guadalajara, and easily accessible by a large autopista (highway). Tourists also have the option of taking the "Tequila Train" (actually a bus) from Guadalajara into the area. This tour costs less than $20 USD and includes tours guessed it....more sampling.

Tourists are first greeted outside the town with the sight of acres upon acres of agave, the plant related to the lily, which produces tequila. Fields of the crop, which must age 8 to 12 years before their harvest, are set against a beautiful backdrop of shadowy mountains on every side, making the ride into town almost as much fun as the town itself. Be sure to roll down your window to get a good breath of fresh mountain air mixed with the pugnent aroma of the crop.

Your first chance to taste the local products are the rows of open air vendors selling all sizes and flavors of drinks. Like any tourist trap, souvenirs and local eateries are also available. There's no food in the world after a night of sipping tequila like a freshly made taco eaten under the stars!

Of course, most tourists head for the home of Cuervo, the brand's distillery and factory space. Organized tours are available, along with...of course...more samples. Across the street from Cuervo is the National Museum of Tequila, where you can learn the history of the nation's prized plant.

A unique daytrip that encompasses drinking, food, scenery, interacting with friendly local people, and an even an educational aspect, visitng Tequila is a memory in the making.


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