ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why Do Celebrities Have So Much Power?

Updated on June 4, 2008

And Why Do We Give It To Them?

So much fuss is made over different celebrities and where they live, with whom they live, how they live, et cetera, et cetera, ad nauseum. But what is a celebrity, anyhow? The American Heritage College Dictionary, Third Edition defines it as: "1. A famous person." And in this day and age of thousands of job layoffs, home foreclosures and other assorted human miseries, why does the public even care what happens to them?

In my not-so-humble opinion, it is because we are told we should care. I wonder if Johannes Gutenberg, whom is generally credited as having invented moveable type in 1450, was ever approached by a performer and asked to print their latest stage exploits? Okay, so maybe the celebrity-craze didn't start that far back. But think of the late 19th-century, when newspapers and magazines were the public's only ways to learn what was going on all over the world. Generally, those publications print what their advertisers want them to print; that where the publishers get most of their money.

Nowadays, however, we have movies, radio and television in addition to the printed word to supply the public with information. Again, the advertisers are greatly responsible for the content that is presented to the public. What it pretty much seems to come down to is "What 'celebrity' appeals the most to the people to whom we want to market our product/service?" For example, just watch two hours of whatever network or cable channel that has commercials; it does not matter what one it is, just so it has commercials of some sort. Now, pay attention to the commercials; what are they about? What kind of person would buy the product/service advertised on the commercial?

And a certain person advertising a certain product/service becomes identified with that product or service. AND, if that person happens to be famous (i.e., a celebrity), all the better - the public may well believe that the celebrity actually uses the product/service and may think, "Gee, if she uses that stuff, maybe I should try it!!" AND, the more the commercial is aired, the more exposure the celebrity gets...are you following me here?

So, I have come to the conclusion that celebrities have power over the general public because it is bestowed upon them by the mighty advertising conglomerates. 'Nuff said.


    0 of 8192 characters used
    Post Comment

    • profile image


      7 years ago

      I think it also has to do with keeping us thinking about this random junk instead of the things that matter. If we think to much, we may find ways NOT to be so dependant on the companies telling us to think about these celebrities.

    • profile image


      9 years ago

      Celebrities are overrated. I believe many are addicted to the faux power their fame bestows them. They're not foolin' me though. ;-)


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)